Spy ShotsVideos

Lexus IS-F Prototype Filmed on the Streets of LA

You can forgive the shakiness of this cameraman, it’s not every day you see a IS-F prototype sitting at a stoplight: What stands out most for me are the wheels, they’re absolutely fantastic and easily my favourite design from Lexus yet. Still can’t say I’m feeling those massive side vents though. But the one thing …
1st GenerationHybridsLexus RX HybridVideos

Fifth Gear: Melanie C & Her RX 400h

It’s fairly bereft of any substance, but Fifth Gear had a mini-interview with Melanie C (of Spice Girls fame) about her choice of vehicle: Seems like she couldn’t stop herself from plugging her album, though listening to her own albums to learn the lyrics is so appropriate it could almost be true.
DealershipsJapan

Samurai Warriors = Japanese Lexus Dealers?

From the very start, Lexus strived to elevate their buying experience and customer service above their competitors, it was a defining characteristic, and a very strong reason for their success in the North American market. However, introducing the Lexus brand in their home country has so far been a bitter disappointment. In order to wow …
FutureHybrids

More on the Upcoming Lexus Dedicated Hybrid

More information has been revealed about the upcoming dedicated hybrid from Lexus — Scheduled for release in 2010 (and not 2009, as previously reported), this new vehicle will be postioned between the IS and GS models: The car would be aimed at well-to-do individuals who are after a roomy sedan but not prepared to step …
SponsorshipsWebsites

Lexus Sponsors New Cars.com Mobile Site

Lexus will be the first sponsor of Cars.com Mobile, a new site created exclusively for car info on-the-go. While their involvement is seem to be limited to a simple banner ad directing visitors to the Lexus’ mobile offering, the actual site sounds like a very interesting service: Visitors will be able to search Cars.com’s inventory …
Lexus GSLexus GS: Third GenerationReviews

Autoweek & The 2007 Lexus GS 350

Autoweek has picked up a 2007 Lexus GS 350 for their fleet, and their first impressions are decidedly mixed: Some of our drivers loved the exterior styling of the GS, while others found it amorphous. The interior also divided drivers; they called it either comfortable or eerily numbing. I have to agree with any criticism …
Sales ReportsUSA

Lexus USA June 2007 Sales Report

The Lexus sales numbers for June 2007 are in, which sees a minor gain over last year’s figures. Total sales are up just 0.4%, with the ES 350 and RX 350/400h still leading the pack. The LS 460 is quite a hit over the outgoing LS 430, which isn’t much of a surprise. Here are …
AdvertisingUSAWebsites

New Interactive Lexus Web Adverts

Broadband TV is really coming on, and ABC has launched a service through their website that allows US viewers to watch full-length episodes of last season’s shows. Lexus is taking advantage of this high bandwidth stream to push insanely detailed interactive ads, based around their current print campaign. Four of these ads are available for …
FutureHybrids

Lexus Launching Hybrid-Only Model in 2009

Today brings an announcement from Lexus that they will be releasing a dedicated hybrid model in 2009, at a price level sandwiched between the IS and ES models: “Hybrid is the brand-defining technology for Lexus,” said Steve Settle, the head of Lexus in the UK, during an interview with Automotive News. Three of Lexus’s current …
Lexus RXLexus RX: Second GenerationRussia

The RX That Never Got a Chance

The transport of vehicles worldwide is not without its casualties, as this RX had to learn the hard way: You can see more photos of the destruction over at English Russia, if you’re feeling particularly sadistic. Update: The full story has appeared in English Russia’s comments section: Ten new Toyota vehicles with a value of …
DealershipsUSA

Lexus of Santa Monica Unveils New Showroom

Lexus of Santa Monica has taken the dealership experience to a entirely new stratosphere, installing the cars in a place that looks more like a villa than a showroom, with fountains, a grand piano, chandeliers, and even a cobblestone drive. Quite a departure from the antiseptic look of the usual standard. I’m not entirely sure …
BrandingSponsorships

Women Golfers Driven to Succeed

The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar: Women are spending even more hours than men on the driving range (5 vs. 4 hours) Thirteen percent of women golfers would give up …
AdvertisingCommercialsLexus LSLexus LS: First GenerationVideos

Classic 1990 LS 400 Commercials

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign: Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit: What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later …
ComparisonsLexus SCLexus SC: Second GenerationReviewsUnited KingdomVideos

Top Gear Comparison: Lexus SC 430 vs. Hyundai Tiburon

I can’t say that the SC 430 is my favorite car in Lexus’ lineup, but Top Gear took it one step further, declaring it “the worst car on sale today”. When comparing it to the Hyundai Tiburon, it was hardly even a contest: “Dreadful”. “Horrible”. “Charmless”. I’m honestly surprised the host didn’t drive the SC …
ComparisonsCompetitorsLexus RXLexus RX: Second GenerationReviews

Comparison: 2008 Lexus RX 350 vs. 2007 Hyundai Veracruz Limited AWD

It should be common knowledge that the Lexus RX 350 and the Hyundai Veracruz Limited are in different classes, bought by different people for different reasons, but that didn’t stop Motortrend from comparing the two vehicles in their latest issue. Let me save you the farce, the Veracruz is declared the winner of the two, …
Lexus LFASpy ShotsVideos

Spy Video of the Prototype Lexus LF-A

Edmunds has managed to scare up a video of the Lexus LF-A prototype during last week’s run around Nürburgring: Seeing the supercar in motion is much more impressive than the spy photos, the speed is positively overpowering. In their analysis of the footage, Edmunds makes some rather astute observations: Judging from the roar, the LF-A …
In the NewsUSA

New Lexus Estimated MPG

The U.S. Environmental Protection Agency has released its new system of calculating a vehicle’s estimated MPG, taking into consideration faster speeds/acceleration, air conditioning and colder outside temperatures. Lexus, like every carmaker, has seen their gas mileage drop, here’s a handy chart displaying the before & afters of the current lineup, along with their estimated yearly …
BrandingSponsorships

More on Lexus & The U.S. Open

The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …
BrandingSponsorships

Lexus & The U.S. Open in Oakmont

The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …
Branding

Discussion: Should Lexus ditch their name badge?

An interesting discussion has popped up over @ Club Lexus: Should Lexus remove the word “Lexus” from their vehicles? Most users (65% at last glace) like the name badge, and I have to agree. The balance of the Lexus badge, the big L logo and the model name is perfect to me, and should be …
1st GenerationLexus LS HybridReviews

Road & Track: Lexus LS 600hL Review

Road & Track has served up a bit of a twist with their LS 600hL review by comparing it with a Gulfstream G550, the world’s foremost private jet. A strange association, and incredibly flattering to Lexus, but the justification is this: When the word “flagship” was coined, I’d bet its originator had neither $104,000 luxury …
Lexus LFASpy Shots

Lexus LF-A Spotted at Nürburgring

World Car Fans has some fresh-off-the-track spy shots of the upcoming Lexus LF-A, which now sports a shop class spoiler and some honest-to-goodness rear view mirrors: The V-10 super car has stayed quite close to its original concept, with the only noticeable differences being the aforementioned spolier and some minor bumper and light housing differences. …
AwardsIn the News

Reflecting on Initial Quality

While not Lexus specific, Joseph B. White of the Wall Street Journal has taken a deeper look at J.D. Power’s Initial Quality Survey and is driven to wonder, Is Initial Quality still relevant? Now, most of the major auto makers have made so much progress, that the Power Initial Quality Survey has less to offer …
Lexus LXLexus LX: Second GenerationMiddle EastVideos

Do Not Try This

Warning: This is not for the faint of heart. In a bid for first place in the “Stupidest thing you can do with a Lexus” contest, an absolutely insane Saudi Arabian teenager decided to drive 150/mph in an LS 430 LX 470 at night…all while sitting in the backseat. Don’t believe me? Turn down your …
BrandingIn the NewsSponsorships

Lexus & Golfers Are A Perfect Match

Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection: Four …
HybridsSales Reports

Toyota Sells One Million Hybrids

Toyota announced that they have now sold 1 million hybrid vehicles worldwide, ten years after the introduction of the Prius. Here’s a breakdown of the individual vehicle sales: As expected, the Prius was the biggest seller, making up 75% of the total. The entire Lexus lineup, which includes GS 450h, the RX 400h and the …
AwardsCompetitors

Total Quality Index: Lexus Results

Another study was released today, this one by San-Diego-based research firm Strategic Vision. Their Total Quality Index, or TQI, is considered the premier measure of new vehicle owner satisfaction, as it asks buyers to rate every aspect of the owner experience. Lexus made a decent showing, with the RX 350 placing first in the Near …
1st GenerationAwardsLexus RXLexus RX HybridLexus RX: Second Generation

RX Models Finish High in Consumer Reports SUV Rankings

Both of Lexus’ current RX models ranked in the top four of Consumer Reports latest SUV rankings, with the RX400h coming in second and the RX350 tying the Acura MDX for third. Considering that the Highlander Hybrid took the number one spot, Toyota practically swept the Consumer Reports rankings. Not a bad result, though they …
AwardsCompetitorsInteriors

Lexus Interiors Score High in KBB Research Study

KBB has released the “Interior Styling” results of their consumer automotive perceptions research study, and Lexus scored high in each of the luxury categories: Luxury Sedans 1. Lexus 2. Mercedes-Benz 3. Infiniti Luxury SUVs 1. Cadillac 2. Lexus 3. BMW Convertibles/Sports Cars 1. Mercedes-Benz 2. Porsche 3. Lexus From my own experience, I know Lexus …