A rare TV appearance for the sport sedan.
Sales are down 25.6% in the first month of the year.
The No.15 car finishes 36th overall and 14th in the GTD class after a gruelling 24 hours.
Follow the race with updates over the next 24 hours.
Lexus returns to North American sports car racing on Saturday.
An extended 60-second version has been released in advance of the big game.