Lexus USA 2021 Sales Report


Lexus USA sold 304,476 vehicles in 2021, an 11.8% increase over 2020 and their best year since 2017. Let’s take at the numbers for the year.

Model Sales % Change vs. 2020
IS 21,998 63.3
RC 2,987 -20.8
ES 45,406 5.9
GS 76 -97.0
LS 3,739 4.4
LC 1,325 112.0
UX 17,581 4.7
NX 58,514 5.9
RX 115,320 15.2
GX 32,509 15.1
LX 3,563 -20.3

The UX, RX, and LC all set new yearly records, and the NX can lay claim to the title of top-selling compact crossover in the USA. Beyond the records, the IS sedan had a huge year with 21,998 sales, a 63.3% increase over 2020.

(It’s pretty wild that the GX was able to outsell the entire car lineup minus the ES — 32,509 GX sold vs 31,583 IS/RC/GS/LS/LC sold.)

Sales ReportsUSA

mmcartalk

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the NX can lay claim to the title of top-selling compact crossover in the USA.

I'm not sure I follow this reasoning, Kevin. The NX sold 58,514 units in the U.S. last year, while its own brother Toyota RAV-4 sold almost 7 times as many.....over 407,000.

Source:

 

Ray99

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I'm not sure I follow this reasoning, Kevin. The NX sold 58,514 units in the U.S. last year, while its own brother Toyota RAV-4 sold almost 7 times as many.....over 407,000.

Source:

I think he meant for top selling luxury compact crossover. The all new NX is quite competitive. I am quite happy with all the new features. The next gen RX should follow suit, hopefully, Lexus will equip RX with even more bells and whitles 🤞.
 

ssun30

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X3 sold more units than NX, so that claim is false. BMW had a great year as well especially in sedans and coupes. But RX+GX outsold their entire SUV lineup.

The lack of TX is still their biggest weakness. BBA have all found considerable volume in the full-size 3-row segment. Meanwhile Lexus dealers still have to wait so long for the TX.
 

Gor134

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X3 is a higher size segment and matched with RX, no? While NX goes against X1?
 
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Had I been asked in October, November, or even the beginning of December, I would have boasted about what I knew was going to come to fruition: Lexus reclaiming the #1 Luxury Brand in America title from BMW at last. Historically, the last month of the year is typically very strong for Lexus. I assumed this would continue and Lexus would (on the strength of December selling power) pull ahead of BMW. But it was not meant to be. Lexus: 24,043 vs Ungainly Grills Motorsports 31,011. I was wrong about my prediction and apparently, it was NOT such a December to Remember...

Oh and one more thing. The number im seeing as 2021 sales is 326,982, which is a considerable jump from 304,476...
 
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Gor134

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no. UX is matched with X1, NX with X3 and RX with X5. So the NX is the segments runner up, which isnt too bad...
You sure 🤔 the UX is MUCH smaller than X1. I would've figured:
X1- NX
X2- UX
X3- RX
X5- GX
X7- LX
 

Gor134

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The NX is pretty much on-par if not smaller interior wise from the X1.

X1 vs NX interior dimensions:

Headroom: 41.9" vs 37-38"
Legroom F/R: 40.4"/37" vs 40.9"/36"
Shoulder room F/R: 55.6"/55.2" vs 56.3"/54"
Cargo Capacity: 27-58" vs 22-47"

so.. how is what I said not quite it :unsure: I am aware the RX has more interior space regarding legroom and shoulder room than the X3 as the BMW gets a RWD-based platform, but the X3 does have more headroom and cargo space.
 
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mikeavelli

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Yeah not sure on the NX claim. X3 solidly outsold it. It was its best ever year by 5k units.

Retail? Maybe, I rented a x3 last year and the rental lots are full of BMWs including the 7 series and X7.
 
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Yeah not sure on the NX claim. X3 solidly outsold it. It was its best ever year by 5k units.

Retail? Maybe, I rented a x3 last year and the rental lots are full of BMWs including the 7 series and X7.

Newer BMW's are just that good to be honest.
 

NXracer

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The NX's intended competition are the X3, RDX, glc etc. But the dimensions are compact. Same way the RX is competing with a GLE, MDX, but its smaller. It is what is. The UX is suppose to compete with the X1, GLA, and even then sitting in the competition feels a bit bigger.
 

ssun30

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Mercedes had a terrible year. This kind of results is just unacceptable, because having this many models and variants are inherently high cost compared to the Lexus core model approach. At least for BMW offering huge variety works. Is it true that the US market is so mature and saturated that conquest sales are next to impossible? What makes MB a weaker brand than BMW in US?

But seeing those strong delivery van numbers it makes me wonder whether not importing the HiAce is a mistake by Toyota...

MB.png
 

NXracer

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Mercedes I guess is facing some weird mix of supply issues. Not an insider, but their public info seems engines not being available for certain segments, chips but then on the opp spectrum they're launching EQ[insert] variants like no other.

BMWs recipe for success has been largely pushing the highest discounts for years. Right now in this crazy market, BMW is doing alot of factory orders at generous discounts (not yet double digit). The only player who can match them is Acura. Everyone else is doing next to nothing in terms of discounts (lexus included which is huge unlike even last year).

US market has been saturated for quite some time now. The only conquest going on is folks jumping from any of the other luxury brands into a Tesla or those who got really attractive lease or finance deals on their current luxury vehicle and this time around its time to bump a new Camry or Accord.
 
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mikeavelli

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Lexus best year in the U.K

 

Will1991

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For Portugal Lexus improved by 31,5% (vs. 2020) with 413 units and I believe it's the 2nd best year ever.

The most impressive feat is the UX300e units with 120 units! It's more expensive than the TM3/EQA250.

Mercedes was the 3rd best brand, with 11383 units. The excellent "German engineering" idea is huge around here.