Sales ReportsUSA

Lexus March 2021 Sales Report

Lexus IS 350

USA

For the first time since November 2019, Lexus USA has reported its monthly sales numbers — 33,186 total sales for March 2021, a 104.7% increase over last year. Here’s the model-by-model breakdown:

MONTH Year to Date (*DSR)
2021 2010 % CHG* 2021 2020 % CHG*
IS 2,514 913 164.8 6,028 2,712 128.3
RC 357 169 103.1 777 757 5.4
ES 4,664 2,854 57.1 10,192 9,247 13.2
GS 7 173 -96.1 52 624 -91.4
LS 403 162 139.2 1,137 801 45.8
Total Cars 8,183 4,327 81.8 18,840 14,383 34.5
UX 1,826 984 78.4 3,993 3,838 6.9
NX 6,466 3,175 95.8 14,462 11,309 31.3
RX 12,950 5,534 125.0 27,941 20,847 37.7
GX 3,337 1,350 137.7 7,677 5,122 53.9
LX 424 215 89.6 1,340 846 62.7
Total Trucks 25,003 11,258 113.5 55,413 41,962 35.6
Total Sales 33,186 15,585 104.7 74,253 56,345 35.3

Please note, all percentages are calculated by the Daily Sales Rate (DSR), which takes into account the number of days in the month that dealerships could sell cars. March 2020 had 25 selling days, March 2021 had 26 selling days.

This is the best-ever March for Lexus USA, and caps off a first quarter that’s the second best in the brand’s history. Hybrid sales were up 125.9 percent, lead by the crossover lineup. The IS is booming, almost tripling sales, but the entire car lineup was up 89.1 percent compared to last March.

Will1991

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It looks like in a SUV-era a deep 2nd refresh (not even an all new car) on a compact sports sedan is acting like a halo car! Every model is up, both monthly and Q1!

It’s a pretty sweet and incredible irony.

Maybe this sales results just saved a 4IS by 2023!
 

yiantony

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Missing LC here. Does that mean there was 0 LC sold last March as well as this March?
 

Will1991

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Lexus performed well for Q1 in Europe!

"Lexus sold 19,071 vehicles in the first three months, a volume increase of +4.0% year-on-year. The brand’s overall European hybrid mix was 62%, rising to 93% in Western Europe. Its SUV line-up of RX, NX, UX, GX and LX represented 80% total sales with a SUV hybrid mix of 58%. The highest year-on-year sales growth was achieved by LC (+212%) and ES (+35%)."

Source: https://newsroom.toyota.eu/toyota-motor-europe-share-climbs-to-a-record-high-of-66-in-first-quarter/
 
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April sales are down a bit, compared with March (likely reflecting supply constraints):
Total Toyota: 212,283 (220,597)
Total Lexus: 27,028 (33,186)
A few interesting model comparisons (from goodcarbadcar - I could not find Toyota press release directly):
Camry / Corolla / RAV4 / Highlander: 29,939 / 31,222 / 40,895 / 27,679
Accord / Civic / CRV / Pilot: 21,035 / 28,414 / 40,779 / 13,915
Venza: 8,112 (up from March, 6512)
Lexus ES / IS / NX / RX: 3251 / 2414 / 5404 / 10,146
Acura TLX / RDX / MDX: 2848 / 4576 / 7685
 
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