Lexus USA has reported 258,704 total sales for 2022, a 15.0% decrease compared to last year — here’s the model-by-model breakdown, including December sales:
|MONTH||Year to Date (*DSR)|
|2022||2021||% CHG*||2022||2021||% CHG*|
Perspective is needed, so let’s bring in the competition — Mercedes has yet to report its final numbers, but BMW sold 332,388 vehicles in the USA last year, nearly 30% more than Lexus. On the other hand, Audi sold 186,875 vehicles, nearly 30% less than Lexus.
This is ignoring the elephant in the room, in that Tesla sold 1.31 million vehicles in 2022 — a regional breakdown hasn’t been released yet, but historically the majority of Tesla sales are in the US.
This puts Lexus middle of the pack, despite the significant drop year-over-year. The entire industry is supply constrained, and I know this issue has affected Toyota production to a large degree.
As a point of interest, new Lexus general manager Dejuan Ross dropped some product news during the year-end conference call:
In 2023, Lexus will introduce 9 all-new, refreshed or special edition vehicles.
I have some guesses, what does everybody else think?