Video: The Lexus Hoverboard has a Pilot

Lexus has released a second video on their #LEXUSHOVER hoverboard, which confirms that professional skater Ross McGouran will be the board tester.
Kevin · July 15th, 2015

Virtual Lexus RC F in New Orange

After a couple weeks curious about the Lexus RC F interactive ad in the Sports Illustrated Swimsuit issue, I finally had a chance to see it for myself. While it does require installing a new app, the ad works very well — I only have my iPhone for screenshots, but here’s the RC F in …
Kevin · March 20th, 2014

New Lexus LS Commercials

Lexus USA has released two new commercials for the 2013 Lexus LS, and they’re pretty awesome.
Kevin · October 29th, 2012

Two Vintage Lexus ES 300 Commercials

When we saw the first commercials for the 2013 Lexus ES last week, it reminded me to post these third-generation ES ads.
Kevin · September 14th, 2012

Three More 2013 Lexus ES Commercials

The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released.
Kevin · September 7th, 2012

Lexus GS Commercial: Earn It

The final 2013 GS 350 launch commercial from Lexus USA has been released, and it's all about working hard and getting paid.
Kevin · February 28th, 2012

New Lexus GS Commercials

It turns out that the Lexus GS Super Bowl commercial was just the start of the marketing blitz — here’s three new ad spots featuring the 2013 sports sedan.
Kevin · February 6th, 2012

More Details on the Lexus Super Bowl Commercial

Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about the upcoming Lexus Super Bowl commercial and provided some new information on the spot.
Kevin · January 30th, 2012

Lexus USA Website Updated with 2013 GS

Lexus USA have updated their website to include the 2013 GS, and in the process have completely redesigned how their model information is presented.
Kevin · January 30th, 2012

Lexus Commercial: The Perfect Putt

With Lexus as a partner to the USGA and sponsor of this weekend's U.S. Open, it was only a matter of time before we saw a golf-related commercial
Kevin · June 16th, 2011

Twitter Chat with Lexus VP of Marketing Dave Nordstrom

If you've ever had a question about Lexus marketing, here's your change -- Lexus USA vice president of Marketing Dave Nordstrom will be taking questions on Twitter today (June 16th) from 11:30am-12:30pm PDT. During this hour, all questions sent to the Lexus Twitter account have a chance to be answered.
Kevin · June 16th, 2011

Two Short Lexus CT 200h Commercials from Japan

Here's two 15 second CT 200h commercials from Lexus Japan -- these spots do a great job of cutting to the quick by highlighting the CT's handling capabilities, easily one of the hatchback's strongest selling points. Short and sweet.
Kevin · June 13th, 2011

Old Lexus ES 250 Commercial Starring…The Stig?

Stumbled on this old first-generation Lexus ES 250 commercial, or as announcer James Sloyan describes it, “the luxury sedan of sports sedans”: For all his rumored talents, I never would have expected The Stig to be driving ES 250s for Lexus before appearing on Top Gear.
Kevin · April 27th, 2011

Lexus CT 3D Projection Video (Plus a Chance to Win a CT 200h!)

Last Friday, Lexus staged a 3D projection display on the side of the Hollywood Roosevelt Hotel — here’s how it looked (in full HD): Jimmy Kimmel Live! was also on location, and the 3D CT made an appearance on the show. Update: The JKL video has been removed. These 3D projections are so amazing, and …
Kevin · April 26th, 2011

Lexus CT 3D Projection in Hollywood Tonight

As a way to celebrate Earth Day & promote the CT 200h at the same time, Lexus will be holding a special 3D projection mapping display tonight (Friday April 22) at the Roosevelt Hotel in Hollywood. 3D projection mapping is created using multiple projectors that are able to display a three-dimensional video without needing special …
Kevin · April 22nd, 2011

Lexus CT Remix Music Project (Plus USB Stick Giveaway!)

I thought this was pretty cool — Lexus has announced the CT Remix Project, which takes the songs from the four CT 200h launch commercials (link 1, link 2, link 3, link 4) and has them remixed by top DJs and producers. Here’s the artists involved (taken from the press release): At the foundation of …
Kevin · April 13th, 2011

Lexus CT 200h Commercial from Australia

Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
Kevin · April 4th, 2011

Lexus Partners with Six Top Chefs to Create Culinary Masters Team

Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
Kevin · April 4th, 2011

Old Lexus LX 470 Print Ads from Australia

In a random search, I stumbled across this set of Lexus Australia print ads for the Lexus LX 470 (click for larger versions): These M.C. Escher-style designs are wild to look at, but relating it back to the LX 470 is almost too subtle — my guess is that it was a combination of the …
Kevin · March 22nd, 2011

Lexus Recreates Original LS 400 Commercial with LS 460

Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …
Kevin · March 19th, 2011

Lexus Taiwan CT 200h Commercial

Lexus Taiwan’s CT 200h launch commercial is in the same vein as the USA’s Escher-inspired effort: One thing I’ve noticed about all the commercials so far is how energetic they are — there’s a very consistent feel throughout all the different global markets.
Kevin · March 2nd, 2011

Lexus LFA + Rhys Millen + Supermodel = Donuts?

In collaboration with Sports Illustrated for their annual Swimsuit Issue, Lexus brought together drifting superstar Rhys Millen, a Lexus LFA, & supermodel Rianne ten Haken for some airplane hanger hoonage: Here’s the resulting photo, just in case it went by too quickly for you (click for a larger image): No matter how unlikely this whole …
Kevin · February 15th, 2011

Classic Lexus SC 430 Commercial

In keeping with the spirit of this weekend’s Super Bowl and its commercial breaks, here’s a classic SC 430 commercial that’s always good for a laugh: (After a week of heavy snow here in the North East, I could really go for some summer with a convertible, even if it meant putting up with these …
Kevin · February 7th, 2011

1992 Lexus LS 400 Commercial: Steel Plate Drum

Let’s switch gears from all-LFA-all-the-time and take a look at this Lexus LS 400 commercial from 1992: I had never seen this commercial before — and it’s a perfect illustration of how The Hard Way is something Lexus has always subscribed to.
Kevin · January 27th, 2011

Lexus & Kylie Minogue Team Up for CT 200h Launch

Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT 200h: The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the …
Kevin · January 25th, 2011

Lexus CT 200h Spending Christmas at Harrods of London

A white Lexus CT 200h will be spending the Holiday season in the window of Harrods of London, the UK’s most famous luxury store: From now until 15 January Knightsbridge shoppers will be among the first to enjoy a close-up view of the new CT 200h as part of a four-window Lexus display. It is …
Kevin · December 14th, 2010

Lexus CT 200h Darkcasting Episode 1

The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is up, and it’s a tour around New York with DJ Harley Viera-Newton, author Baratunde Thurston, and chef Carlo Mirarchi: Besides repeated usage of the backup camera, the CT 200h plays a supporting role in the videos, and according to an …
Kevin · November 8th, 2010

Lexus CT 200h Darkcasting Talk Show

The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow that takes place inside the new hybrid hatchback — Lexus Magazine explains: Darkcasting, a new talk show that’s filmed, well, after the sun goes down, and that will soon run on the Lexus Darker Side of Green site. Lexus’ Darkcasting …
Kevin · October 28th, 2010

Customized Lexus IS Billboards

The New York Times reports about a new IS billboard campaign from Lexus USA customized by highway: Toyota’s Lexus division recently mind-melded this contradiction in an outdoor advertising campaign that declares in supersize lettering that the 2011 Lexus IS is “overqualified for the B.Q.E.,” as the Brooklyn-Queens Expressway is known locally. That was just in …
Kevin · October 25th, 2010

Behind-the-Scenes Look at New Lexus IS Commercial

The latest IS commercial from Lexus USA required a stunt car driver, a mathematician, a composer, and a whole lot of precision — check out the full story in this behind-the-scenes video: It was clear from the actual commercial that the IS was actually playing the drums, but it’s always amazing to see just how …
Kevin · September 8th, 2010

Updated Lexus iPod Integration Coming from VAIS Tech

Just received word from site sponsor VAIS Technology about their new SL2iC iPod integration unit — check out these photos: The SL2iC will feature a touchscreen iPod interface along with the ability to play videos directly on the nav screen — two fantastic features to be sure. Initially, only 5th generation Lexus navigation systems, but …
Kevin · August 12th, 2010

Lexus LS 460 Commercial: Opera

Here’s a clever LS 460 commercial from Lexus Germany: Captures the LS 460’s Mark Levinson system perfectly — there’s nothing quite like live music through those 19 speakers, in my experience.
Kevin · August 12th, 2010