AdvertisingAustraliaBrandingCommercialsLexus CTh: First GenerationVideos

Lexus CT 200h Commercial from Australia

Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
AdvertisingBrandingSponsorshipsUSA

Lexus Partners with Six Top Chefs to Create Culinary Ma...

Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
AdvertisingCommercialsFeaturesLexus LS: First GenerationLexus LS: Fourth GenerationUSAVideos

Lexus Recreates Original LS 400 Commercial with LS 460

Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …
AdvertisingBrandingLexus CTh: First GenerationUnited Kingdom

Lexus & Kylie Minogue Team Up for CT 200h Launch

Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT 200h: The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the …
AdvertisingLexus IS: Second GenerationUSA

Customized Lexus IS Billboards

The New York Times reports about a new IS billboard campaign from Lexus USA customized by highway: Toyota’s Lexus division recently mind-melded this contradiction in an outdoor advertising campaign that declares in supersize lettering that the 2011 Lexus IS is “overqualified for the B.Q.E.,” as the Brooklyn-Queens Expressway is known locally. That was just in …
AdvertisingAudioTech

Updated Lexus iPod Integration Coming from VAIS Tech

Just received word from site sponsor VAIS Technology about their new SL2iC iPod integration unit — check out these photos: The SL2iC will feature a touchscreen iPod interface along with the ability to play videos directly on the nav screen — two fantastic features to be sure. Initially, only 5th generation Lexus navigation systems, but …