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Lexus News: Advertising


Video: The Lexus Hoverboard has a Pilot

Lexus has released a second video on their #LEXUSHOVER hoverboard, which confirms that professional skater Ross McGouran will be the board tester.


Video: Lexus Billboard That Can Read Minds

Lexus South Africa has created a billboard that knows exactly what drivers are thinking.

Virtual Lexus RC F in New Orange

After a couple weeks curious about the Lexus RC F interactive ad in the Sports Illustrated Swimsuit issue, I finally had a chance to see it for myself. While it does require installing a new app, the ad works very well — I only have my iPhone for screenshots, but here’s the RC F in […]

Lexus Creates 3D RC F Interactive Print Ad for Sports Illustrated Swimsuit Issue

Lexus has a special print ad in the Sports Illustrated Swimsuit Issue that creates a 3D interactive environment when viewed with an iPad — here’s a video example: Very cool use of technology in a print ad, for sure, but let’s take focus on the sixth color of this particular screen: Ok, Lexus enthusiasts — […]

Lexus Europe Releases Interactive IS Commercial

Lexus Europe has produced a multi-step interactive movie for the new IS, and it’s a technical tour-de-force worth seeing.

Lexus to Launch Global Marketing Campaign in May

Lexus will be launching a new global advertising campaign in May.