Three More 2013 Lexus ES Commercials

The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released:

Along with the commercials and print ads, the ES will also launch a new initiative called Lexus Ignition:

“Lexus Ignition” will curate start-up projects from entrepreneurs and innovators — products that, like Lexus, represent the intersection of high-tech and high-style — and invite Lexus’ digital community to vote for the products they like most via a custom Facebook app.

In total, Lexus will provide $100,000 in seed funding to four fan favorites. The products all push the boundaries of design, technology and innovation, including an RFID-based camera and a foldable electric bicycle.

I like the look of this — with Lexus stressing the combination of high-tech & high-style in their ES marketing, adding in high-finance is a clever move. Interested to see how this turns out.

[Source: Lexus]

AdvertisingCommercialsLexus ES: Fifth GenerationUSAVideos
  • L
  • September 7, 2012
With more to come...working for Lexus, I've had the opportunity to see several of the upcoming ads. I was impressed at some of the new marketing strategies being employed; particularly with an ad targeted toward the LGBT community, which in recent times has become a particularly hot button issue with the whole Chick-fil-a debacle.
  • M
    Marcus Sparticus
  • September 29, 2012
Anybody would know what is the music in the first video ?