AwardsIn the News

Lexus Places Tenth in Global Automotive Brand Study

The 2011 edition of the Brandz annual ranking of the world’s most valuable brands has been released, and Lexus has once again cracked the top ten in the Automotive category after missing from the list in 2010. The global study relies on data collected by more than 1 million consumer interviews, and has pegged Lexus’ …
BrandingF SPORTFutureHybridsIn the News

Lexus’ Global Strategy

Automotive News has published a very interesting article with Karl Schlicht, the general manager in charge of global Lexus marketing and product planning, where he reveals fresh new details about what the future holds for the brand: Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus …
BrandingIn the NewsUSA

More Details on Lexus Customer Dinner Parties

In order to gain insight into consumer perception of the brand, Lexus USA General Manager Mark Templin has been arranging dinner parties for both current and previous buyers in their own homes — Automotive News has the details: Lexus Division boss Mark Templin figures the best way to get up close and personal with his …
EuropeLexus LFARacing

Automotive News Talks with German Lexus LFA Owners

Automotive News has some details on Lexus LFA sales in Europe: […]a third of the orders from Europe were placed in Germany. Lexus brought eight of those buyers to this year’s Nurburgring 24-hour endurance race in Germany to wine and dine them as two LFAs competed at the legendary circuit. Each buyer already had plunked …
AdvertisingHybridsLexus RX HybridLexus RX Hybrid: First GenerationUnited KingdomVideos

Lexus RX 450h Video Promo

Three Lexus RX videos to post today, let’s start with the longest: This really is an almost pitch-perfect marketing promo, and goes a long way to infusing the RXh with some real personality. Also, I’m assuming that Welcome to Forward Living will be RXh’s tagline, and this video certainly captures the sentiment. [Via: iMotor] Update: …
AdvertisingBrandingIn the News

Lexus Sponsors Customized Mine Magazine

Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published bi-weekly over 10 weeks, the magazine combines articles from an assortment of magazines customized to your tastes: Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & …
AdvertisingCommercialsIn the NewsUSA

Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …
AdvertisingBrandingCommercialsHybridsUSA

New Lexus The Power of H Marketing Campaign

Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …
BrandingDealershipsUSA

The Story Behind the Red Bows

With all this talk of Lexus gift-giving for Christmas, I found myself more interested in the logistics behind it: What if they don’t like the model? Or the color? According to the Houston Chronicle, who looked into the car-giving phenomenon, vehicles can be exchanged if necessary, though there was no mention of people returning the …
BrandingDealershipsUSA

Lexus Customer Service Examples

Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media Customer Engagement Symposium, where she discussed how Lexus reacts when things go wrong. Bill Taylor, co-founder of Fast Company and business author, was at the event and recapped the presentation: …what happens when big dreams get mugged by reality? That’s …