Lexus Japan Introduces New LS with Wild Dance Video
At the 2013 Lexus LS introduction event in Japan, guests were a rather unique performance
November 16th, 2012
marketing Articles
Three More 2013 Lexus ES Commercials
The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial,
September 7th, 2012
Lexus GS Marketing Campaign Wins Adweek Award
Lexus USA’s advertising agency Team One has been honored by Adweek for its work on
July 23rd, 2012
More Details on the Lexus Super Bowl Commercial
Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about
January 30th, 2012
A Message from Karl Schlicht, General Manager of Global Lexus Product & Marketing Planning
The following is a message from Karl Schlicht, the General Manager of Global Lexus Product
January 17th, 2012
Lexus Moving Global Marketing Division to California
Automotive News is reporting that Lexus will moving its global marketing office from Japan to
December 6th, 2011
Lexus IS Commercial: Racecar
The new Lexus IS commercial released today features a clever little twist.
September 19th, 2011
Lexus USA Marketing Management Shuffle
After four years as Lexus USA’s vice president of marketing, Dave Nordstrom will transferring over
September 8th, 2011
Revisiting the 1998 Lexus GS 400 “Something Wicked This Way Comes” Marketing Campaign
No better time than a Friday afternoon to look back at one of Lexus' most
August 5th, 2011
New Lexus “Engineering Amazing” Commercial
Here's another installment in Lexus' Engineering Amazing commercials, this time returning once more to the
June 20th, 2011
Twitter Chat with Lexus VP of Marketing Dave Nordstrom
If you've ever had a question about Lexus marketing, here's your change -- Lexus USA
June 16th, 2011
New Lexus “Engineering Amazing” Marketing Campaign
Lexus USA has pushed out a brand new marketing campaign today - let's get to
June 13th, 2011
Lexus Places Tenth in Global Automotive Brand Study
The 2011 edition of the Brandz annual ranking of the world’s most valuable brands has
May 10th, 2011
Lexus @ 2011 Detroit Auto Show
The press days at the Detroit Auto Show are in full swing, and Lexus has
January 10th, 2011
Lexus’ Global Strategy
Automotive News has published a very interesting article with Karl Schlicht, the general manager in
December 20th, 2010
More Details on Lexus Customer Dinner Parties
In order to gain insight into consumer perception of the brand, Lexus USA General Manager
November 29th, 2010
Automotive News Talks with German Lexus LFA Owners
Automotive News has some details on Lexus LFA sales in Europe: […]a third of the
May 31st, 2010
Lexus CT 200h Targets Audi A3 Rival
More information about the Lexus CT 200h has emerged from its Geneva debut—according to Car
March 11th, 2010
Lexus LF-Ch Fashion Shoot
Not content just to sit at the Los Angeles Auto Show last month, the Lexus
January 15th, 2010
Automobile Interview with Lexus’ Brian Bolain
As part of Automobile Magazine’s SEMA coverage, Editor-in-Chief Jean Jennings sat down and interviewed Lexus
November 11th, 2009
Win a Lexus HS 250h for a Year!
To promote the release of the HS 250h, Lexus USA is having a contest to
July 2nd, 2009
Lexus RX 450h Video Promo
Three Lexus RX videos to post today, let’s start with the longest: This really is
April 7th, 2009
Lexus Sponsors Customized Mine Magazine
Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published
March 18th, 2009
Lexus Voiceover Actor Switch Permanent?
In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent,
March 16th, 2009
Lexus & Team One are looking for your Lexus photos
Team One, the company behind Lexus’ advertising in the US, recently contacted me about a
February 18th, 2008
New Lexus The Power of H Marketing Campaign
Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts
February 5th, 2008
The Story Behind the Red Bows
With all this talk of Lexus gift-giving for Christmas, I found myself more interested in
December 27th, 2007
Lexus Customer Service Examples
Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media
December 17th, 2007
Lexus Takes Potential IS-F Customers to the Track
Rather than the mass-media marketing campaign expected with the release of a new vehicle, the
December 17th, 2007
Another Look at Lexus’ IS-F Marketing
It was my supreme hope that with the introduction of the official Lexus IS-F website,
October 1st, 2007