Three More 2013 Lexus ES Commercials

The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released.
Kevin · September 7th, 2012

More Details on the Lexus Super Bowl Commercial

Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about the upcoming Lexus Super Bowl commercial and provided some new information on the spot.
Kevin · January 30th, 2012

Lexus USA Marketing Management Shuffle

After four years as Lexus USA’s vice president of marketing, Dave Nordstrom will transferring over to Toyota to become the automaker’s very first vice president of social media.
Kevin · September 8th, 2011

Twitter Chat with Lexus VP of Marketing Dave Nordstrom

If you've ever had a question about Lexus marketing, here's your change -- Lexus USA vice president of Marketing Dave Nordstrom will be taking questions on Twitter today (June 16th) from 11:30am-12:30pm PDT. During this hour, all questions sent to the Lexus Twitter account have a chance to be answered.
Kevin · June 16th, 2011

Lexus Places Tenth in Global Automotive Brand Study

The 2011 edition of the Brandz annual ranking of the world’s most valuable brands has been released, and Lexus has once again cracked the top ten in the Automotive category after missing from the list in 2010. The global study relies on data collected by more than 1 million consumer interviews, and has pegged Lexus’ …

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Kevin · May 10th, 2011

Lexus @ 2011 Detroit Auto Show

The press days at the Detroit Auto Show are in full swing, and Lexus has gone all out with their exhibit, which includes a massive 5,000-ft LED display — here’s the Fox Marketing LS 600hL illuminated by the light: Of course, the centerpiece of the Lexus display is the orange LFA, and Auto Evolution has …

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Kevin · January 10th, 2011

Lexus’ Global Strategy

Automotive News has published a very interesting article with Karl Schlicht, the general manager in charge of global Lexus marketing and product planning, where he reveals fresh new details about what the future holds for the brand: Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus …

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Kevin · December 20th, 2010

More Details on Lexus Customer Dinner Parties

In order to gain insight into consumer perception of the brand, Lexus USA General Manager Mark Templin has been arranging dinner parties for both current and previous buyers in their own homes — Automotive News has the details: Lexus Division boss Mark Templin figures the best way to get up close and personal with his …

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Kevin · November 29th, 2010

Automotive News Talks with German Lexus LFA Owners

Automotive News has some details on Lexus LFA sales in Europe: […]a third of the orders from Europe were placed in Germany. Lexus brought eight of those buyers to this year’s Nurburgring 24-hour endurance race in Germany to wine and dine them as two LFAs competed at the legendary circuit. Each buyer already had plunked …

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Kevin · May 31st, 2010

Lexus CT 200h Targets Audi A3 Rival

More information about the Lexus CT 200h has emerged from its Geneva debut—according to Car Dealer Magazine and Just Auto, Lexus surveyed customers across Europe, including drivers in Germany, France and Italy, and the Audi A3 emerged as the benchmark, with Europeans preferring it over the BMW 1-series. Considering this, the CT 200h was designed …

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Kevin · March 11th, 2010

Lexus LF-Ch Fashion Shoot

Not content just to sit at the Los Angeles Auto Show last month, the Lexus LF-Ch took part in a fashion photoshoot at the Hollywood & Highland Center, resulting in some rather racy images—first off, here’s a quick video behind the scenes, which has the bonus of showing the LF-Ch in motion: The finished photos …

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Kevin · January 15th, 2010

Automobile Interview with Lexus’ Brian Bolain

As part of Automobile Magazine’s SEMA coverage, Editor-in-Chief Jean Jennings sat down and interviewed Lexus National Marketing Manager Brian Bolain on the LFA: I like how the LFA is described in terms of how it fits into the lineup—not just the plan to use the supercar to build out F-Sport, but how it builds on …

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Kevin · November 11th, 2009

Win a Lexus HS 250h for a Year!

To promote the release of the HS 250h, Lexus USA is having a contest to give away two full-year test drives of the new luxury hybrid, along with 100 week-long test drives—here’s Lexus Vice-President of Marketing, David Nordstrom, with the full details: Entering is simple, just visit drivehs.com, sign up for a profile and then …

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Kevin · July 2nd, 2009

Lexus RX 450h Video Promo

Three Lexus RX videos to post today, let’s start with the longest: This really is an almost pitch-perfect marketing promo, and goes a long way to infusing the RXh with some real personality. Also, I’m assuming that Welcome to Forward Living will be RXh’s tagline, and this video certainly captures the sentiment. [Via: iMotor] Update: …

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Kevin · April 7th, 2009

Lexus Sponsors Customized Mine Magazine

Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published bi-weekly over 10 weeks, the magazine combines articles from an assortment of magazines customized to your tastes: Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & …

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Kevin · March 18th, 2009

Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …

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Kevin · March 16th, 2009

Lexus & Team One are looking for your Lexus photos

Team One, the company behind Lexus’ advertising in the US, recently contacted me about a great opportunity for Lexus owners to show off their cars. Right now, they’re looking for photos of you and your Lexus for an upcoming project, here are the details: The photo has to be of you with your Lexus, not …

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Kevin · February 18th, 2008

New Lexus The Power of H Marketing Campaign

Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …

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Kevin · February 5th, 2008

The Story Behind the Red Bows

With all this talk of Lexus gift-giving for Christmas, I found myself more interested in the logistics behind it: What if they don’t like the model? Or the color? According to the Houston Chronicle, who looked into the car-giving phenomenon, vehicles can be exchanged if necessary, though there was no mention of people returning the …

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Kevin · December 27th, 2007

Lexus Customer Service Examples

Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media Customer Engagement Symposium, where she discussed how Lexus reacts when things go wrong. Bill Taylor, co-founder of Fast Company and business author, was at the event and recapped the presentation: …what happens when big dreams get mugged by reality? That’s …

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Kevin · December 17th, 2007

Lexus Takes Potential IS-F Customers to the Track

Rather than the mass-media marketing campaign expected with the release of a new vehicle, the Lexus IS-F will be promoted in a different fashion — letting potential customers test drive the car on race tracks across the United States: Lexus will try and lure in buyers at the track, said Brian Bolain, Lexus’ national manager …

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Kevin · December 17th, 2007

Another Look at Lexus’ IS-F Marketing

It was my supreme hope that with the introduction of the official Lexus IS-F website, we would see a change in direction in the way it was marketed, but it’s remained the same: Overly flashy Ultrasonic Blue Mica exterior color and the tagline F is everything you thought we weren’t. Clearly, Lexus wants to emphasis …

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Kevin · October 1st, 2007