Automobile Interview with Lexus’ Brian Bolain

As part of Automobile Magazine’s SEMA coverage, Editor-in-Chief Jean Jennings sat down and interviewed Lexus National Marketing Manager Brian Bolain on the LFA:

I like how the LFA is described in terms of how it fits into the lineup—not just the plan to use the supercar to build out F-Sport, but how it builds on Lexus’ relentless attention to detail. Having the $400,000 LFA in the lineup had the potential to be confusing, but instead it’s being used to broaden the brand’s core message. “Nothing is random, everything is intentional”, as Bolain puts it.