Lexus Creates NFC Ad for Wired Magazine
In the latest issue of Wired, Lexus has again pushed the advertising boundries by creating
March 23rd, 2012
Branding Articles
Insights From a Lexus Insider: Karl Schlicht Announces Lexus Idea Engine
Lexus is creating a new section on their global site called the Lexus Idea Engine,
March 12th, 2012
More Details on the Lexus Super Bowl Commercial
Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about
January 30th, 2012
Motor Trend Interview with Akio Toyoda on the Future of Lexus
From his presentation at the debut of the fourth-generation GS last week, it was pretty
August 25th, 2011
New Lexus “Engineering Amazing” Commercial
Here's another installment in Lexus' Engineering Amazing commercials, this time returning once more to the
June 20th, 2011
New Lexus “Engineering Amazing” Marketing Campaign
Lexus USA has pushed out a brand new marketing campaign today - let's get to
June 13th, 2011
Lexus Hybrid Commercial
In the spirit of the Lexus Hybrid Art exhibition, here's a beautifully filmed commercial from
May 22nd, 2011
Lexus LS 460 Promotional Video
A couple weeks ago, I featured a video released for the launch of the third-generation
March 16th, 2011
Lexus & Kylie Minogue Team Up for CT 200h Launch
Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT
January 25th, 2011
More Lexus “Hard Way” Videos
The second group of videos from The Hard Way, made by Lexus USA.
Massive Lexus Die-Cast Model Collection
Today, I would like to share a very special article from Eric Janssen, a retired
December 29th, 2010
Lexus’ Global Strategy
Automotive News has published a very interesting article with Karl Schlicht, the general manager in
December 20th, 2010
Lexus Dark Ride Up for Web Award
Good news for Lexus today — the Lexus CT 200h Dark Ride interactive film has
December 16th, 2010
Lexus CT 200h Spending Christmas at Harrods of London
A white Lexus CT 200h will be spending the Holiday season in the window of
December 14th, 2010
Lexus December to Remember Commercials
It’s likely that US readers are more than a little familiar with the latest round
November 30th, 2010
More Details on Lexus Customer Dinner Parties
In order to gain insight into consumer perception of the brand, Lexus USA General Manager
November 29th, 2010
Lexus CT 200h Media Presentation
AutoNetwork has posted the full video of a recent Lexus presentation on the CT 200h,
November 18th, 2010
Online Chat with Lexus USA’s Mark Templin (Live)
With the Facebook & Twitter online chat with Lexus USA General Manager Mark Templin scheduled
November 12th, 2010
Dinner with Lexus USA General Manager Mark Templin
Speaking of meals with Lexus General Manager Mark Templin, he recently made a visit to
November 11th, 2010
Lexus CT 200h Darkcasting Episode 1
The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is
November 8th, 2010
Lexus CT 200h Darkcasting Talk Show
The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow
October 28th, 2010
Lexus Name Badge Removed on 2011 USA Models
The sharp eyes over at Club Lexus have spotted a badge change on 2011 Lexus
September 7th, 2010
Photos of the Lexus CT Umbra Art Sculpture
We’ve seen video of the Lexus CT Umbra art sculpture that accompanied the Darker Side
August 16th, 2010
Lexus CT 200h U.S. Driving Events
Update: These tour dates have been moved, here are the new dates. Last week, Lexus
July 19th, 2010
Lexus Darker Side of Green Debates
Lexus will be hosting more environmental debate/dance parties as part of the “Darker Side of
July 7th, 2010
Lexus IS Helicopter Ballet
Not every day you watch a video featuring forty-four Lexus IS 250s performing a choreographed
June 11th, 2010
Lexus Dark Ride VIP Card Giveaway
As part of their Dark Ride campaign for the CT 200h, Lexus USA is issuing
June 10th, 2010
Beautiful Lexus LS 600hL Video
Once and a while, I get very focused on a specific car — right now,
June 10th, 2010
Akio Toyoda Profile
Admittedly, this is the third time in a row that I’ve linked to The Automotive
May 31st, 2010
Lexus Performance Registry
Major news today! Next month, Lexus USA will be launching a worldwide Performance Registry on
May 24th, 2010
Lexus CT 200h Targets Audi A3 Rival
More information about the Lexus CT 200h has emerged from its Geneva debut—according to Car
March 11th, 2010
Lexus LF-Ch Fashion Shoot
Not content just to sit at the Los Angeles Auto Show last month, the Lexus
January 15th, 2010
Automobile Interview with Lexus’ Brian Bolain
As part of Automobile Magazine’s SEMA coverage, Editor-in-Chief Jean Jennings sat down and interviewed Lexus
November 11th, 2009
Four Lexus HS 250h Print Ads
Along with its run of commercials, Lexus USA will also be promoting the HS 250h
September 25th, 2009
More on Lexus USA’s Future Strategy
In an interview with BusinessWeek, Toyota’s new North American chief Yoshimi Inaba shared his view
July 28th, 2009
New Lexus RX 450h Commercials
With the 2010 Lexus RX 450h now available in US dealerships, it’s time for new
July 7th, 2009
Win a Lexus HS 250h for a Year!
To promote the release of the HS 250h, Lexus USA is having a contest to
July 2nd, 2009
Lexus Belgium Hybrid Live Concert Contest
Lexus Belgium is holding a very unique contest—choose two Dutch musicians from a group of
June 3rd, 2009
Mine Magazine Launches
The New York Times has a good summary of the launch of Mine Magazine, the
April 22nd, 2009
Lexus Japan’s RX Museum Party Video
Should we need any proof that Lexus is being marketed differently in Japan as compared
March 23rd, 2009
Lexus Sponsors Customized Mine Magazine
Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published
March 18th, 2009
Lexus Voiceover Actor Switch Permanent?
In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent,
March 16th, 2009
Lexus Still Struggling in Japan
BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing
March 21st, 2008
Hybrid is Lexus brand defining technology in Britain
There’s all sorts of interesting information in this BBC article about Sainsbury’s chief executive Justin
March 17th, 2008
Hybrids Dominating Lexus Europe Sales
While Lexus may need a huge advertising campaign to bring awareness to their hybrid model
February 29th, 2008
Lexus ≠ Porn Pt.3
Another month, another porn star cease-and-desist notice sent out by Lexus. This time around, European
February 22nd, 2008
Lexus to discontinue L-Finesse styling?
According to Winding Road, the new issue of Autocar is reporting that Lexus will be
January 28th, 2008
Another Glimpse into the Future Direction of US Lexus Dealerships
Building off his presentation at the Automotive News World Congress, Lexus general manager Mark Templin
January 25th, 2008
Mark Templin on Improving US Lexus Dealerships
In a presentation at the Automotive News World Congress, Lexus General Manager Mark Templin outlined
January 22nd, 2008
The Story Behind the Red Bows
With all this talk of Lexus gift-giving for Christmas, I found myself more interested in
December 27th, 2007
Lexus Luxury Lifestyle Training
I stumbled on this image while looking for something appropriate for a previous post, and
December 23rd, 2007
Lexus Customer Service Examples
Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media
December 17th, 2007
Lexus Scores High with Customer Retention
Lexus has ranked second in JD Power’s 2007 Customer Retention Study, retaining 63% of its
December 7th, 2007
Lexus ≠ Porn Pt.2
For the second time this year, Lexus finds itself in a trademark battle with a
December 6th, 2007
Lexus LF-A Development Hits a Bump
When the same-old Lexus LF-A concept was displayed at the Tokyo Motor Show instead of
November 13th, 2007
The Small Lexus Moves Forward
There’s been rumblings for some time that Lexus could release a super-small sedan to compete
November 10th, 2007
Toyota on the Lexus F Model Design
Ward’s Auto had a chance to sit down with Toyota Design Chief Wahei Hirai to
November 6th, 2007
The Statistics behind Lexus’ Pursuit of Perfection
It’s an oft-stated fact that the detail that Lexus puts into the manufacturing of their
October 22nd, 2007
Debunking the Lexus Age Myth
Not that I don’t trust the words of an outgoing executive, but Jim Farley’s comments
October 15th, 2007
Another Look at Lexus’ IS-F Marketing
It was my supreme hope that with the introduction of the official Lexus IS-F website,
October 1st, 2007
Lexus: Why the F?
A very interesting discussion is ongoing at The Truth About Cars, and what started out
September 12th, 2007
The Lexus Global Strategy
Lexus, which has focused primarily on the American market since its inception in 1989, has
September 10th, 2007
Lexus & The Best Global Brands Report
Interbrand annually publishes a non-industry specific report on the Best Global Brands, ranked by “brand
July 30th, 2007
The Lexus IS Holographic Display
In 2005, Lexus created an holographic installation in a rented Times Square storefront, and even
June 27th, 2007
America’s Favorite Domestic Luxury Car = Lexus?
The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics
May 30th, 2007