AdvertisingBrandingLexus CTh: First GenerationUnited Kingdom

Lexus & Kylie Minogue Team Up for CT 200h Launch

Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT 200h: The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the …
BrandingEuropeFeaturesRacingTech

Massive Lexus Die-Cast Model Collection

Today, I would like to share a very special article from Eric Janssen, a retired Sales & PR Manager from Lexus Belgium, who has been collecting Lexus models since the very introduction of the brand, and was gracious enough to share a full history and photos of his collection. The history of Lexus scale models …
BrandingF SPORTFutureHybridsIn the News

Lexus’ Global Strategy

Automotive News has published a very interesting article with Karl Schlicht, the general manager in charge of global Lexus marketing and product planning, where he reveals fresh new details about what the future holds for the brand: Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus …
BrandingCommercialsUSAVideos

Lexus December to Remember Commercials

It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …
BrandingIn the NewsUSA

More Details on Lexus Customer Dinner Parties

In order to gain insight into consumer perception of the brand, Lexus USA General Manager Mark Templin has been arranging dinner parties for both current and previous buyers in their own homes — Automotive News has the details: Lexus Division boss Mark Templin figures the best way to get up close and personal with his …
BrandingUSA

Lexus Name Badge Removed on 2011 USA Models

The sharp eyes over at Club Lexus have spotted a badge change on 2011 Lexus models sold in the USA: After spending twenty years on the trunk lid of every Lexus made, the LEXUS name badge has been removed, leaving the Oval-L as the sole brand identifier — here are some other 2011 examples: Considering …
AutoshowsBrandingHybridsLexus CTh: First GenerationPhoto GalleriesUSA

Photos of the Lexus CT Umbra Art Sculpture

We’ve seen video of the Lexus CT Umbra art sculpture that accompanied the Darker Side of Green debates around the USA, but these photos from The Cool Hunter show the installation in a much more vivid light: The installation was created by Los Angeles-based design studio Nondesigns, who really managed to create something exceptionally beautiful …
BrandingLexus CTh: First GenerationUSA

Lexus Darker Side of Green Debates

Lexus will be hosting more environmental debate/dance parties as part of the “Darker Side of Green” campaign for the CT 200h: Designed to inspire a new audience to consider luxury hybrid vehicles, the debates will be moderated by some of entertainment’s most intriguing personalities, including Andy Samberg, Jamie Kennedy, Tracey Morgan, and Mark McGrath.  They …
FutureIn the NewsRacing

Akio Toyoda Profile

Admittedly, this is the third time in a row that I’ve linked to The Automotive News, but today’s profile on Toyota President Akio Toyoda is not to be missed — some choice quotes: […]Toyoda embarked on a quest to become one of the company’s top certified test drivers and its top car critic. That challenge …
BrandingF SPORTFeaturesOfficial EventsRacingUSA

Lexus Performance Registry

Major news today! Next month, Lexus USA will be launching a worldwide Performance Registry on their website — but it’s been opened early for Lexus Enthusiast readers! The registry will be an online resource that will let enthusiasts share information on their Lexus vehicles and connect with other owners — making it easy to tap …
BrandingFutureUSA

More on Lexus USA’s Future Strategy

In an interview with BusinessWeek, Toyota’s new North American chief Yoshimi Inaba shared his view that Lexus needs to be “redefined and rethought for the future”: When it comes to Lexus, the issue is pretty clear: The luxury brand is far too dependent on just two of its nine models. The ES330/350 sedan and RX350 …
AdvertisingBrandingUSA

Mine Magazine Launches

The New York Times has a good summary of the launch of Mine Magazine, the customized, print-on-demand venture put together by Time Warner & Lexus: Subscribers pick five of eight magazines, like Food & Wine or Sports Illustrated, and articles from those magazines appear in their custom magazines. Readers receive several issues with an article …
2nd GenerationJapanLexus RXLexus RX HybridLexus RX: Third GenerationOfficial EventsVideos

Lexus Japan’s RX Museum Party Video

Should we need any proof that Lexus is being marketed differently in Japan as compared to North America, look no further than this video from the Japanese RX launch party, featuring DJ No+Chin in a “battle” with visual artist Saori Kanda: Feels more like Scion than Lexus, color me impressed by how uniquely Japanese this …
AdvertisingBrandingIn the News

Lexus Sponsors Customized Mine Magazine

Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published bi-weekly over 10 weeks, the magazine combines articles from an assortment of magazines customized to your tastes: Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & …
AdvertisingCommercialsIn the NewsUSA

Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …
In the NewsJapanSales Reports

Lexus Still Struggling in Japan

BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing the brand in Japan: Although Lexus hit American showrooms 19 years ago and has been the top-selling luxury nameplate in the U.S. since 2000, it didn’t arrive in Japan until 2005. By that time German brands dominated the high end, …
EuropeHybridsSales Reports

Hybrids Dominating Lexus Europe Sales

While Lexus may need a huge advertising campaign to bring awareness to their hybrid model range in the US, it couldn’t be any different in Europe, where hybrids are accounting for a major percentage of vehicles sold. In 2007, 38% of all Lexus sales in Eastern Europe were hybrids, up from 26% in 2006, and …
EuropeIn the News

Lexus ≠ Porn Pt.3

Another month, another porn star cease-and-desist notice sent out by Lexus. This time around, European model Lea Lexus was served papers (NSW link) to change her name, which she did almost immediately. This is the third legal action sent to a porn star in less than a year. It started with Detroit-based Lexus Cash, then …
BrandingBusinessDealershipsUSA

Mark Templin on Improving US Lexus Dealerships

In a presentation at the Automotive News World Congress, Lexus General Manager Mark Templin outlined the automaker’s plans to enhance their US dealerships even further: ” We’re trying to create a feeling in our car dealerships more of a luxury hotel than a car dealership,” Templin said after his presentation. The dealerships also want to …
BrandingDealershipsUSA

The Story Behind the Red Bows

With all this talk of Lexus gift-giving for Christmas, I found myself more interested in the logistics behind it: What if they don’t like the model? Or the color? According to the Houston Chronicle, who looked into the car-giving phenomenon, vehicles can be exchanged if necessary, though there was no mention of people returning the …
China

Lexus Luxury Lifestyle Training

I stumbled on this image while looking for something appropriate for a previous post, and it was simply too good not to post. As for the story behind the photo, it comes from a 2005 Customer Service program run out of Lexus UK: Lexus aftersales consultants are being given a taste of the luxury living …
BrandingDealershipsUSA

Lexus Customer Service Examples

Nancy Fein, Lexus’ Vice-President of Customer Services, recently gave a talk at the Source Media Customer Engagement Symposium, where she discussed how Lexus reacts when things go wrong. Bill Taylor, co-founder of Fast Company and business author, was at the event and recapped the presentation: …what happens when big dreams get mugged by reality? That’s …
AwardsDealershipsUSA

Lexus Scores High with Customer Retention

Lexus has ranked second in JD Power’s 2007 Customer Retention Study, retaining 63% of its new car buyers. This was only topped by Toyota, Lexus’ parent company, with 64.6%. This doesn’t surprise me at all, reliability and customer service holds a lot of weight in the minds of most car buyers, and Lexus has excelled …
In the News

Lexus ≠ Porn Pt.2

For the second time this year, Lexus finds itself in a trademark battle with a porn star. Earlier this year, it was the Detroit-based Lexus Cash, and now it’s a Swiss gay porn actor that simply goes by Lexus. Seems like an open-and-closed case, except the actor is claiming his moniker comes from a Greek …
ConceptsLexus LFATech

Lexus LF-A Development Hits a Bump

When the same-old Lexus LF-A concept was displayed at the Tokyo Motor Show instead of the expected production model, it was a clear sign that something was amiss in the supercar’s development. There’s no official word, but according to a Winding Road source, there’s certainly been some bumps in the road: Rumblings from inside Toyota …
ConceptsEuropeFuture

The Small Lexus Moves Forward

There’s been rumblings for some time that Lexus could release a super-small sedan to compete with the likes of BMW’s 1-series and Audi’s A3, and a recent article from GoAuto suggests it’s much further in development than previously thought: To be manufactured in sedan and/or hatch guises beyond 2010, the new entry-level model plan was …
BrandingFutureManufacturingPreviews

Toyota on the Lexus F Model Design

Ward’s Auto had a chance to sit down with Toyota Design Chief Wahei Hirai to discuss the unfavorable reaction to the Lexus IS-F’s design: Critics say the derivative does not distinguish itself enough from the current IS, especially with the interior, and that its bulbous nose is downright ugly. Toyota Motor Corp. design chief Wahei …
BrandingFeaturesIn the NewsUSA

Debunking the Lexus Age Myth

Not that I don’t trust the words of an outgoing executive, but Jim Farley’s comments last week in Automotive News seem to take a rather dark spin on Lexus’ future: The news comes from former Lexus General Manager Jim Farley, who spoke with Automotive News prior to leaving his job last week to head to …
Features

Lexus: Why the F?

A very interesting discussion is ongoing at The Truth About Cars, and what started out as an editorial criticizing the new IS-F’s marketing campaign has blossomed into a much deeper debate: Why does Lexus have a performance division at all? To be fair, the question does open up considerably, casting the same doubts onto Mercedes/AMG, …
BrandingDealershipsSales Reports

The Lexus Global Strategy

Lexus, which has focused primarily on the American market since its inception in 1989, has been attempting to grow into the global brand, yet the results have been mixed. The Detroit News has a very interesting article on this topic: In some of the most promising, fast-growing markets such as Russia and China, Lexus is …
AwardsBranding

Lexus & The Best Global Brands Report

Interbrand annually publishes a non-industry specific report on the Best Global Brands, ranked by “brand valuation”. This year, Lexus rings in at 92, same as last year, and was 10th overall in car brands. Much ado was given to Hyundai’s ranking, placing at the 72 position, above Porsche and Lexus. It can hardly be considered …
BrandingUSA

America’s Favorite Domestic Luxury Car = Lexus?

The global economy in effect or the growing geographic ineptitude of America? An Anderson Analytics survey asked 1,000 U.S. college students to name the county-of-origin of particular brands, one of which was Lexus. 33.7% of the respondents believed it to be an American company, with 37.3% correctly identifying the country-of-origin as Japan. Not a particularly …