The Story Behind the Red Bows

Lexus with a Big Red Bow

With all this talk of Lexus gift-giving for Christmas, I found myself more interested in the logistics behind it: What if they don’t like the model? Or the color?

According to the Houston Chronicle, who looked into the car-giving phenomenon, vehicles can be exchanged if necessary, though there was no mention of people returning the cars immediately due to financial considerations, which I imagine happens much more often.

Something that surprised me was the cost of the red bows:

But bows aren’t typically thrown in as an afterthought. The big ones cost more than $500 because they’re so intricate, explains Machann of Westside Lexus. Hybrids get green bows, of course.

For customers who balk, the dealership has cheaper — and smaller — bows available that run as low as $85.