Lexus Announces Brand Transformation Concept Coming March 30th
Major initiatives towards a brand transformation announced at the same time.
Branding Articles
Lexus Product Timeline “is an Issue”
From new Toyota USA CEO.
Lexus President Concerned with Brand’s Global Positioning
Differences in age across regions is a big issue.
Report: Lexus to Release Super Yacht by 2020
To be sailing the waterways before the 2020 Olympics in Tokyo.
Meet New Lexus Chief Branding Officer Tokuo Fukuichi
Fukuichi will step down as Lexus International president and pursue a different role with the
Lexus Korea Launches CT 200h Art Project
The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first,
March 20th, 2014
Lexus LFA Nürburgring Featured in Japanese Art Installation
The Media Ambition Tokyo 2014 event features eighteen artworks by 16 of Japan’s most cutting-edge
February 11th, 2014
A Closer Look at the CRAFTED BY LEXUS Collection
The Japan Times has an in-depth look at the CRAFTED FOR LEXUS accessory line currently
February 9th, 2014
Lexus Releases Second Commercial in Global Branding Campaign
Lexus has released the second installment of their global marketing campaign — this time, it’s
November 4th, 2013
Lexus is the Second Most-Loved Brand in the USA
According to the 2013 LEAP Brand Index, Lexus is the second most-loved brand in the
October 9th, 2013
In Conversation with Lexus International’s Mark Templin: A Discussion on INTERSECT, Design, & the New Lexus Personality
During my visit to Japan, I had a chance to sit down with Lexus International
September 9th, 2013
More Details on the Lexus INTERSECT Gallery in Tokyo
Lexus will be opening three INTERSECT gallery spaces over the next year, with first one
July 4th, 2013
Reuters Profile on Akio Toyoda
Some recommended reading: Reuters has an excellent profile on Toyota president Akio Toyoda and the
July 4th, 2013
Lexus Now the Third Most Sought-After Luxury Automotive Brand in China
According to the World Luxury Index China 2013 report, Lexus has leapfrogged Mercedes Benz to
July 3rd, 2013
Final Lexus Short Film A Better Tomorrow Now Online
The fifth and final Lexus Short Films feature has been posted on Youtube — this
June 27th, 2013
Fourth Lexus Short Film Pupil Post Online
The fourth Lexus Short Films feature has been posted on Youtube — this is Pupil,
June 20th, 2013
Third Lexus Short Film Swimming in Air Posted Online
The third Lexus Short Films feature has been posted on Youtube.
June 13th, 2013
More Details on the Lexus F SPORT Road Bicycle
After posting photos of the new Lexus F SPORT road bicycle, there were a number
June 7th, 2013
Second Lexus Short Film Echoes Posted Online
Following Beyond Memories from Cristina Molino, the second Lexus Short Films feature has been posted
June 6th, 2013
First Lexus Short Film Beyond Memories Now Online
Fresh from the Cannes Film Festival, the very first feature from the Lexus Short Films
May 29th, 2013
Lexus Places Tenth in World’s Most Valuable Automotive Brands Study
e BrandZ Top 100 Most Valuable Brands for 2013 has been released, and Lexus has
May 23rd, 2013
Akio Toyoda Shares Lexus Future Plans
Hans Greimel of Automotive News recently interviewed Toyota president Akio Toyoda on his new role
May 6th, 2013
More Details on the New Lexus Global Brand Commercial
Here’s two videos describing the work that went into creating the giant 11-foot figures and
May 2nd, 2013
Lexus Releases First Commercial in New Global Brand Campaign
Lexus has released ‘Steps’, the very first commercial in their new Amazing in Motion global
May 1st, 2013
Interview with Lexus International President Kiyotaka Ise
Lexus UK has published a brief interview with Kiyotaka Ise, president of Lexus International, who
April 24th, 2013
CRAFTED FOR LEXUS to Launch This Summer
Lexus will be launching a new line of exclusive products called CRAFTED FOR LEXUS.
April 22nd, 2013
Lexus to Open INTERSECT BY LEXUS Gallery Spaces
As announced at the Design Matters event on Friday, Lexus will be opening three INTERSECT
April 21st, 2013
Lexus Design Matters Event in NYC
This Friday night, Lexus will be hosting The Lexus Design Matters event in New York
April 16th, 2013
Lexus Named Most Trusted Luxury Brand in KBB Brand Image Awards
As proof of its reputation for reliability, Lexus has been named the Most Trusted Luxury
April 1st, 2013
Lexus to Launch Global Marketing Campaign in May
Lexus will be launching a new global advertising campaign in May.
March 13th, 2013
Lexus Japan Commissions Art Installation for Updated HS 250h
To introduce the updated HS 250h in Japan, Lexus invited designer Tokujin Yoshioka to create
February 5th, 2013
Lexus Design Awards Generates Worldwide Interest
Submissions for the first annual Lexus Design Awards have closed, with the competition generating 1,243
January 30th, 2013
Lexus Launches All-Weather Drive System
Lexus has rebranded their all-wheel drive system as All Weather Drive — here’s a new
November 2nd, 2012
Lexus USA Announces #UnleashtheLFA Contest
Lexus USA has announced the #UnleashtheLFA contest, where one winner will get a chance to
August 1st, 2012
The Story Behind the Lexus Spindle Grille
Automotive News journalist Hans Greimel has written an in-depth article about the genesis of the
May 3rd, 2012
2013 Lexus GS Pace Car at Grand Prix of Long Beach
It’s Grand Prix of Long Beach weekend in California, and the 2013 Lexus GS will
April 14th, 2012
Insights From a Lexus Insider: Karl Schlicht Announces Lexus Idea Engine
Lexus is creating a new section on their global site called the Lexus Idea Engine,
March 12th, 2012
Photos of the Lexus Display at the Geneva Motor Show
Just to wrap up the Geneva Motor Show coverage, I have to share these photos
March 12th, 2012
Behind-the-Scenes of the Lexus Super Bowl Commercial
With the Lexus GS Super Bowl commercial debut tonight, here’s a short behind-the-scenes look at
February 6th, 2012
More Details on the Lexus Super Bowl Commercial
Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about
January 30th, 2012
Lexus Moving Global Marketing Division to California
Automotive News is reporting that Lexus will moving its global marketing office from Japan to
December 6th, 2011
Lexus Social Media Fundraiser
Lexus announced a social media fundraiser today using their Facebook and Twitter accounts.
December 5th, 2011
Video Interview with Lexus GS Chief Engineer Yoshihiko Kanamori
This video interview with Lexus GS Chief Engineer Yoshihiko Kanamori proves the fact that there’s
December 5th, 2011
Lexus Fashion Workshop Announced
A new initiative called the Lexus Fashion Workshop was unveiled last week, with Lexus bringing
December 4th, 2011
Lexus “Journey of Seasoning” Nürburgring Video
As this new video from Gazoo Racing details, the famed Nürburgring track in Germany now
November 21st, 2011
Will there be a Lexus GS F? (Plus Other Questions from SEMA)
As part of their SEMA experience, Lexus USA asked their Twitter & Facebook followers to
November 4th, 2011
More Details on the Evolution of Lexus Design
Lexus Magazine has a new video interview with Brian Bolain, Lexus USA’s National Marketing Manager,
September 19th, 2011
2013 Lexus GS 450h Launch Video
Here's the just-released launch video for the 2013 Lexus GS 450h.
September 12th, 2011
Lexus Engineering Amazing Commercial: Light
For the latest commercial in their *Engineering Amazing* campaign, Lexus brings some much deserved attention
September 2nd, 2011
TRD Releases Lexus IS F Circuit Club Sports Parts
Toyota’s TRD performance division has unleashed a serious set of upgrades for the Lexus IS
August 30th, 2011
Motor Trend Interview with Akio Toyoda on the Future of Lexus
From his presentation at the debut of the fourth-generation GS last week, it was pretty
August 25th, 2011
Revisiting the 1998 Lexus GS 400 “Something Wicked This Way Comes” Marketing Campaign
No better time than a Friday afternoon to look back at one of Lexus' most
August 5th, 2011
Lexus Future Plans to Include GS-F Hybrid & LFA Roadster?
Automotive News has served up a full set of rumors today, touching on almost every
August 1st, 2011
Live Photos of the Royal Lexus LS 600hL Landaulet
The royal wedding of Prince Albert II of Monaco to Charlene Wittstock happened this weekend,
July 4th, 2011
New Lexus “Engineering Amazing” Commercial
Here's another installment in Lexus' Engineering Amazing commercials, this time returning once more to the
June 20th, 2011
Lexus Culinary Masters in Action at Pebble Beach
As previously mentioned, Lexus has assembled six of the world's top chefs -- Daniel Boulud,
June 19th, 2011
Twitter Chat with Lexus VP of Marketing Dave Nordstrom
If you've ever had a question about Lexus marketing, here's your change -- Lexus USA
June 16th, 2011
New Lexus “Engineering Amazing” Marketing Campaign
Lexus USA has pushed out a brand new marketing campaign today - let's get to
June 13th, 2011
Lexus Hybrid Commercial
In the spirit of the Lexus Hybrid Art exhibition, here's a beautifully filmed commercial from
May 22nd, 2011
More Details on the Lexus Hybrid Art Exhibition
The Lexus Hybrid Art Exhibit opened on Thursday in Moscow, and with it comes more
May 22nd, 2011
A Look at the Technology Used to Create Lexus CT 3D Display in Hollywood
Two weeks back, Lexus created a stunning CT 200h promotion using 3D projection technology and
May 9th, 2011
Lexus CT Remix Music Project (Plus USB Stick Giveaway!)
I thought this was pretty cool — Lexus has announced the CT Remix Project, which
April 13th, 2011
Lexus Becomes Official Supplier to the Sovereign Prince of Monaco
It has been announced that Lexus has been awarded a royal warrant to become the
April 6th, 2011
Lexus CT 200h Commercial from Australia
Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil
April 4th, 2011
Lexus Partners with Six Top Chefs to Create Culinary Masters Team
Lexus is teaming up with six of the world’s most distinguished chefs to create the
April 4th, 2011
Lexus CT 200h @ Australian Grand Prix
The Lexus CT 200h Celebrity F1 challenge took place last night in Melbourne, Australia, and
March 27th, 2011
Lexus & Microsoft Present Fresh Perspectives
Lexus has teamed up with Microsoft for an interesting project called Fresh Perspectives, which takes
March 25th, 2011
Lexus CT 200h Lightshows from France & Singapore
Similar to the introduction of the CT 200h in Dubai, Lexus France also did an
March 20th, 2011