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Lexus News: Branding

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Report: Lexus to Release Super Yacht by 2020


To be sailing the waterways before the 2020 Olympics in Tokyo.

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Meet New Lexus Chief Branding Officer Tokuo Fukuichi


Fukuichi will step down as Lexus International president and pursue a different role with the brand.

Lexus Korea Launches CT 200h Art Project


The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase: This video shows how the designers put together some of these images: There’s a lot of creativity in these […]

Lexus LFA Nürburgring Featured in Japanese Art Installation


The Media Ambition Tokyo 2014 event features eighteen artworks by 16 of Japan’s most cutting-edge technological artists, and as a sponsor, Lexus is featured in an installation by Rhizomatiks The placement of long light tubes gives the LFA Nürburgring the appearance of movement, and makes for quite a spectacle — would be something to see […]

A Closer Look at the CRAFTED BY LEXUS Collection


The Japan Times has an in-depth look at the CRAFTED FOR LEXUS accessory line currently available at INTERSECT in Japan: Intersect By Lexus nevertheless aims to likewise attract a new group of customers through their exhibition space, restaurant and store. Nakayama explains that the shop is a space where Japanese artisans, who have been commissioned […]

Lexus Releases Second Commercial in Global Branding Campaign


Lexus has released the second installment of their global marketing campaign — this time, it’s a collaboration with KMEL Robotics in the aptly-titled SWARM: Like the earlier STEPS commercial, this video doesn’t feature a Lexus vehicle at all — but instead of giant puppets, it’s a swarm of tiny quadrocopters escaping from museums and buildings […]