Lexus Korea Launches CT 200h Art Project

The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase: This video shows how the designers put together some of these images: There’s a lot of creativity in these …
Kevin · March 20th, 2014

Lexus LFA Nürburgring Featured in Japanese Art Installation

The Media Ambition Tokyo 2014 event features eighteen artworks by 16 of Japan’s most cutting-edge technological artists, and as a sponsor, Lexus is featured in an installation by Rhizomatiks The placement of long light tubes gives the LFA Nürburgring the appearance of movement, and makes for quite a spectacle — would be something to see …
Kevin · February 11th, 2014

A Closer Look at the CRAFTED BY LEXUS Collection

The Japan Times has an in-depth look at the CRAFTED FOR LEXUS accessory line currently available at INTERSECT in Japan: Intersect By Lexus nevertheless aims to likewise attract a new group of customers through their exhibition space, restaurant and store. Nakayama explains that the shop is a space where Japanese artisans, who have been commissioned …
Kevin · February 9th, 2014

Lexus Releases Second Commercial in Global Branding Campaign

Lexus has released the second installment of their global marketing campaign — this time, it’s a collaboration with KMEL Robotics in the aptly-titled SWARM: Like the earlier STEPS commercial, this video doesn’t feature a Lexus vehicle at all — but instead of giant puppets, it’s a swarm of tiny quadrocopters escaping from museums and buildings …
Kevin · November 4th, 2013

Lexus is the Second Most-Loved Brand in the USA

According to the 2013 LEAP Brand Index, Lexus is the second most-loved brand in the United States, behind only the iPhone. Lexus climbed 22 spots in 2013, jumping from 24th in 2012 to 2nd overall. Debuting in 2010, the LEAP, or Leveraging Emotional Attachment for Profit Brand Index, uses a proprietary methodology to gauge consumers’ …
Kevin · October 9th, 2013

Reuters Profile on Akio Toyoda

Some recommended reading: Reuters has an excellent profile on Toyota president Akio Toyoda and the changes he’s went through since taking over in 2009.
Kevin · July 4th, 2013

More Details on the Lexus Super Bowl Commercial

Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about the upcoming Lexus Super Bowl commercial and provided some new information on the spot.
Kevin · January 30th, 2012

Lexus Social Media Fundraiser

Lexus announced a social media fundraiser today using their Facebook and Twitter accounts.
Kevin · December 5th, 2011

Lexus Fashion Workshop Announced

A new initiative called the Lexus Fashion Workshop was unveiled last week, with Lexus bringing together four designers to create fashion pieces out of CT 200h parts.
Kevin · December 4th, 2011

Lexus “Journey of Seasoning” Nürburgring Video

As this new video from Gazoo Racing details, the famed Nürburgring track in Germany now plays a very important role in Lexus vehicle development, due to its ability to “season” the automotive character.
Kevin · November 21st, 2011

More Details on the Evolution of Lexus Design

Lexus Magazine has a new video interview with Brian Bolain, Lexus USA’s National Marketing Manager, and Paul Williamsen, National Manager of Lexus College, talking about the overall influence that the new GS design will have on the rest of the Lexus lineup.
Kevin · September 19th, 2011

Lexus Engineering Amazing Commercial: Light

For the latest commercial in their *Engineering Amazing* campaign, Lexus brings some much deserved attention to their super-advanced crash-test dummies
Kevin · September 2nd, 2011

Motor Trend Interview with Akio Toyoda on the Future of Lexus

From his presentation at the debut of the fourth-generation GS last week, it was pretty clear Toyota President Akio Toyoda has big plans for Lexus, but in this new interview with Motor Trend (of all places), Toyoda-san shares some very candid comments about the brand’s future.
Kevin · August 25th, 2011

Twitter Chat with Lexus VP of Marketing Dave Nordstrom

If you've ever had a question about Lexus marketing, here's your change -- Lexus USA vice president of Marketing Dave Nordstrom will be taking questions on Twitter today (June 16th) from 11:30am-12:30pm PDT. During this hour, all questions sent to the Lexus Twitter account have a chance to be answered.
Kevin · June 16th, 2011

A Look at the Technology Used to Create Lexus CT 3D Display in Hollywood

Two weeks back, Lexus created a stunning CT 200h promotion using 3D projection technology and the Hollywood Roosevelt Hotel as the backdrop, and now thanks to Media Life magazine, we can find out exactly how difficult this event was to pull off: It took several months to get the stunt ready. Pearl [Media, the company …
Kevin · May 9th, 2011

Lexus CT Remix Music Project (Plus USB Stick Giveaway!)

I thought this was pretty cool — Lexus has announced the CT Remix Project, which takes the songs from the four CT 200h launch commercials (link 1, link 2, link 3, link 4) and has them remixed by top DJs and producers. Here’s the artists involved (taken from the press release): At the foundation of …
Kevin · April 13th, 2011

Lexus Becomes Official Supplier to the Sovereign Prince of Monaco

It has been announced that Lexus has been awarded a royal warrant to become the Official Supplier to His Serene Highness, the Sovereign Prince Albert II of Monaco — a honored appointment that will could see a LS 600hL as the official wedding car of the Price’s marriage to Miss Charlene Wittstock on Saturday 2nd …
Kevin · April 6th, 2011

Lexus CT 200h Commercial from Australia

Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
Kevin · April 4th, 2011

Lexus Partners with Six Top Chefs to Create Culinary Masters Team

Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
Kevin · April 4th, 2011

Lexus CT 200h @ Australian Grand Prix

The Lexus CT 200h Celebrity F1 challenge took place last night in Melbourne, Australia, and when the dust settled, the podium saw Australian celebrities Sav Rocca, Corbin Harris & Luke Ricketson finishing first, second & third respectively. Lexus was also big on advertising during the actual Australian Grand Prix — I took some photos on …
Kevin · March 27th, 2011

Lexus & Microsoft Present Fresh Perspectives

Lexus has teamed up with Microsoft for an interesting project called Fresh Perspectives, which takes six extremely talented artists, presents them with their choice of three concepts, and gives them 24 hours to create an all-new original work. Meant to promote the CT 200h, the series is set to start April 18th — check out …
Kevin · March 25th, 2011

Lexus CT 200h Lightshows from France & Singapore

Similar to the introduction of the CT 200h in Dubai, Lexus France also did an exceptional 3D display projection on the side of the Château de Saint-Germain-en-Laye: How brilliant that Lexus has managed to “sync” its regional launch events with a global theme. Here’s two more videos of a lightshow from Lexus Singapore — first …
Kevin · March 20th, 2011