BrandingJapan

A Closer Look at the CRAFTED BY LEXUS Collection

The Japan Times has an in-depth look at the CRAFTED FOR LEXUS accessory line currently available at INTERSECT in Japan: Intersect By Lexus nevertheless aims to likewise attract a new group of customers through their exhibition space, restaurant and store. Nakayama explains that the shop is a space where Japanese artisans, who have been commissioned …
BrandingFeaturesVideos

Lexus Releases Second Commercial in Global Branding Cam...

Lexus has released the second installment of their global marketing campaign — this time, it’s a collaboration with KMEL Robotics in the aptly-titled SWARM: Like the earlier STEPS commercial, this video doesn’t feature a Lexus vehicle at all — but instead of giant puppets, it’s a swarm of tiny quadrocopters escaping from museums and buildings …
AwardsBrandingUSA

Lexus is the Second Most-Loved Brand in the USA

According to the 2013 LEAP Brand Index, Lexus is the second most-loved brand in the United States, behind only the iPhone. Lexus climbed 22 spots in 2013, jumping from 24th in 2012 to 2nd overall. Debuting in 2010, the LEAP, or Leveraging Emotional Attachment for Profit Brand Index, uses a proprietary methodology to gauge consumers’ …
AdvertisingAustraliaBrandingCommercialsLexus CTh: First GenerationVideos

Lexus CT 200h Commercial from Australia

Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
AdvertisingBrandingSponsorshipsUSA

Lexus Partners with Six Top Chefs to Create Culinary Ma...

Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
BrandingEast AsiaEuropeEventsFeaturesHybridsLexus CTh: First GenerationVideos

Lexus CT 200h Lightshows from France & Singapore

Similar to the introduction of the CT 200h in Dubai, Lexus France also did an exceptional 3D display projection on the side of the Château de Saint-Germain-en-Laye: How brilliant that Lexus has managed to “sync” its regional launch events with a global theme. Here’s two more videos of a lightshow from Lexus Singapore — first …
BrandingFuture

Lexus Global Vision

Early this morning, Toyota President Akio Toyoda unveiled the company’s new “Global Vision”, a strategic plan that sets the ground rules for the next five years. As expected, most of announcement centered around Toyota, but there was some Lexus-specific information, which I’ll quote in full: Lexus Strategy Position Lexus as a truly global premium brand. …