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Lexus News: Branding

Report: Lexus to Release Super Yacht by 2020


To be sailing the waterways before the 2020 Olympics in Tokyo.

Meet New Lexus Chief Branding Officer Tokuo Fukuichi


Fukuichi will step down as Lexus International president and pursue a different role with the brand.

Lexus Korea Launches CT 200h Art Project


The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase: This video shows how the designers put together some of these images: There’s a lot of creativity in these […]

Lexus LFA Nürburgring Featured in Japanese Art Installation


The Media Ambition Tokyo 2014 event features eighteen artworks by 16 of Japan’s most cutting-edge technological artists, and as a sponsor, Lexus is featured in an installation by Rhizomatiks The placement of long light tubes gives the LFA Nürburgring the appearance of movement, and makes for quite a spectacle — would be something to see […]

A Closer Look at the CRAFTED BY LEXUS Collection


The Japan Times has an in-depth look at the CRAFTED FOR LEXUS accessory line currently available at INTERSECT in Japan: Intersect By Lexus nevertheless aims to likewise attract a new group of customers through their exhibition space, restaurant and store. Nakayama explains that the shop is a space where Japanese artisans, who have been commissioned […]

Lexus Releases Second Commercial in Global Branding Campaign


Lexus has released the second installment of their global marketing campaign — this time, it’s a collaboration with KMEL Robotics in the aptly-titled SWARM: Like the earlier STEPS commercial, this video doesn’t feature a Lexus vehicle at all — but instead of giant puppets, it’s a swarm of tiny quadrocopters escaping from museums and buildings […]