Fukuichi will step down as Lexus International president and pursue a different role with the brand.
The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase: This video shows how the designers put together some of these images: There’s a lot of creativity in these […]
The Media Ambition Tokyo 2014 event features eighteen artworks by 16 of Japan’s most cutting-edge technological artists, and as a sponsor, Lexus is featured in an installation by Rhizomatiks The placement of long light tubes gives the LFA Nürburgring the appearance of movement, and makes for quite a spectacle — would be something to see […]
The Japan Times has an in-depth look at the CRAFTED FOR LEXUS accessory line currently available at INTERSECT in Japan: Intersect By Lexus nevertheless aims to likewise attract a new group of customers through their exhibition space, restaurant and store. Nakayama explains that the shop is a space where Japanese artisans, who have been commissioned […]
Lexus has released the second installment of their global marketing campaign — this time, it’s a collaboration with KMEL Robotics in the aptly-titled SWARM: Like the earlier STEPS commercial, this video doesn’t feature a Lexus vehicle at all — but instead of giant puppets, it’s a swarm of tiny quadrocopters escaping from museums and buildings […]
According to the 2013 LEAP Brand Index, Lexus is the second most-loved brand in the United States, behind only the iPhone. Lexus climbed 22 spots in 2013, jumping from 24th in 2012 to 2nd overall. Debuting in 2010, the LEAP, or Leveraging Emotional Attachment for Profit Brand Index, uses a proprietary methodology to gauge consumers’ […]