To introduce the updated HS 250h in Japan, Lexus invited designer Tokujin Yoshioka to create an art installation — here’s a photo gallery:
Meant to create an experience like being “immersed in a mystical aura”, Yoshioka built the display using overlapping optical films that give the illusion of a dual portrait.
(Once again, Lexus Japan takes a chance and commissions art to promote their new vehicles — here are similar initiatives for the LS, RX, & the Tokyo Auto Salon.)
[Source: Design Boom]
No discussion thread for this article yet.