Report: Lexus to Release Super Yacht by 2020

Lexus Super Yacht

National Japanese newspaper The Asahi Shimbun has further confirmation on the upcoming Lexus super yacht:

The automaker plans to release a speedboat under its luxury Lexus brand by 2020 to further expand its name-recognition from roadways to waterways.

Shigeki Tomoyama, a senior managing officer, said the company plans to develop an 18-meter-long speedboat based on the smaller trial version.

“A large-size boat would be profitable and have a synergetic effect on Lexus vehicles,” Tomoyama said. “We want to release it before the Tokyo Olympic and Paralympic Games in 2020.”

From a pure technical standpoint, this is a move with little risk for Lexus — parent company Toyota has been developing pleasure boats in Japan since 1997, and has the engineers necessary to make it happen.

It’s the bigger picture where the waters get murky — is this an announcement on par with the LFA supercar, a vehicle that transforms the brand? Or is Lexus just dipping their toe into the yacht market on a one-off experiment?


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