Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial:
One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco & Sport modes, but something about this specific phrasing really drove the point home.
Lexus has managed to define the CT 200h very well, and what’s more impressive is that it’s been done with uniform quality on a global scale.
(On a related note, I found a blog post describing how this commercial was made — interesting reading if you’re of a technical nature.)
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