Lexus Launches All-Weather Drive System

Lexus has rebranded their all-wheel drive system as All Weather Drive — here’s a new commercial introduction:

Although the letters remain the same, I like the idea — it allows Lexus to promote All-Weather Drive as its own technology, rather than marketing the generic all-wheel drive. Smart move, great commercial.

(The music in the commercial is Snowflake by Malachai.)