Lexus Launches All-Weather Drive System

Lexus has rebranded their all-wheel drive system as All Weather Drive — here’s a new commercial introduction:

Although the letters remain the same, I like the idea — it allows Lexus to promote All-Weather Drive as its own technology, rather than marketing the generic all-wheel drive. Smart move, great commercial.

(The music in the commercial is Snowflake by Malachai.)


  1. A new spin on old technology. Smart...... BD
  2. hope the "all weather drive" technology is some good awd system rather than being some basic awd setup.
  3. Wouldnt that sort of thing get you arrested in most states?