Lexus Launches All-Weather Drive System

Posted by Kevin on November 2nd, 2012

Lexus has rebranded their all-wheel drive system as All Weather Drive — here’s a new commercial introduction:

Although the letters remain the same, I like the idea — it allows Lexus to promote All-Weather Drive as its own technology, rather than marketing the generic all-wheel drive. Smart move, great commercial.

(The music in the commercial is Snowflake by Malachai.)

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Comments
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    BlackDynamiteOnline
  • November 2, 2012
A new spin on old technology. Smart...... BD
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    Annoinashell2000
  • November 2, 2012
hope the "all weather drive" technology is some good awd system rather than being some basic awd setup.
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      krew
    • November 4, 2012
    I'm pretty sure it's exactly the same system.
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    Thomas
  • November 3, 2012
Wouldnt that sort of thing get you arrested in most states?
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      BlackDynamiteOnline
    • November 3, 2012
    ????? BD

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