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Lexus CT 200h Commercial from Australia

Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
AdvertisingCommercialsFeaturesLexus LS: First GenerationLexus LS: Fourth GenerationUSAVideos

Lexus Recreates Original LS 400 Commercial with LS 460

Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …
CommercialsLexus CTh: First GenerationUSAVideos

Lexus CT 200h Commercials

Let’s start Lexus CT 200h launch week with brand new commercials from Lexus USA: There’s still one commercial to be released, but these commercials are a great start — really looking forward to seeing how the CT 200h does in the USA. Update: These videos have been taken down temporarily by Lexus. Update 2: The …
AdvertisingBrandingLexus CTh: First GenerationUnited Kingdom

Lexus & Kylie Minogue Team Up for CT 200h Launch

Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT 200h: The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the …
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Lexus December to Remember Commercials

It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …