Lexus ES 350 Commercial: Instinct

The most impressive aspect of this Lexus ES 350 commercial is how real the situation feels: The different perspectives of the same accident, the unavoidable crash, the skittering truck, the click-whirr of the advanced safety system, all make for a very immersive experience. Before impact, I actually recoiled in my chair.
Kevin · July 3rd, 2007

Classic 1990 LS 400 Commercials

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign: Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit: What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later …

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Kevin · June 26th, 2007

Diana Krall & Oscar Peterson Star in Lexus Mark Levinson Commercial

The last of Lexus’ ads to feature musicians grooving to their favorite tunes has Diana Krall contemplating Oscar Peterson‘s Night Train: Something about this ad rubs me the wrong way, it has a more contrived feel than the others. I think it’s that tiny laugh at the end… The others, in case you missed them, …

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Kevin · June 16th, 2007

John Legend & Nina Simone Star in Lexus Mark Levinson Commercial

Enough people have been searching the site for this ad that I consider it my duty to post it up — Lexus has three commercials currently in rotation with musicians speaking on their favorite songs, this one features John Legend jazzing out to Nina Simone: Apparently, this Nina Simone song has led to some very …

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Kevin · June 15th, 2007

The Lexus LS 600h Commercial: Fast Reimagined

The LS 600h commercial Fast Reimagined has been posted to Youtube, and it’s classic Lexus imagery: For a little background information, I found an interview with the digital effects team at Dexigner: For this spot’s end-footage of the car, Balden explained that the Lexus was shot with a Canon digital SLR on the end of …

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Kevin · June 13th, 2007

Hyundai’s Azera vs. LS 460 Commercial

After the results of the Total Quality Index survey, I decided to do a little Hyundai Youtube surfing and found a recent Azera ad comparing it to the LS 460: My personal disdain of Kelsey Grammer notwithstanding, and the fact that there are far more differences than similarities between the Azera and the LS 460, …

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Kevin · June 7th, 2007

Unaired ES350 Commercial Discovered on Youtube

I stumbled upon this never used Lexus ad for the ES350: How totally bizarre. As for background info, it was created by Walter Robot, an animation studio in Orange County, California, and was to be a series of commercials featuring the full Lexus lineup. The idea, according to Christopher Louie, one of the principals, “was …

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Kevin · May 31st, 2007

Elvis Costello & Beethoven Star in Lexus Commercial

There’s always backlash when a musician sells his music to be featured in a commercial, but is that really necessary with Elvis Costello’s Lexus ad?: It’s a rather innocuous celebrity endorsement, but that doesn’t stop some people from taking offense. A fantastic concept, famous musicians talking up their favourite music — that it’s an commercial …

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Kevin · May 30th, 2007

Audi Attack

Audi has gone catty and released a commercial that claws at the Lexus LS460’s ability to park itself: Not content to be oh-so-subtle with the dig, the car even slides between a LS460 and an IS350. (Is this about the LS460 winning World Car of the Year over the Audi TT?)
Kevin · May 29th, 2007