New Lexus LS Commercials

Lexus USA has released two new commercials for the 2013 Lexus LS, and they’re pretty awesome.
Kevin · October 29th, 2012

Two Vintage Lexus ES 300 Commercials

When we saw the first commercials for the 2013 Lexus ES last week, it reminded me to post these third-generation ES ads.
Kevin · September 14th, 2012

Three More 2013 Lexus ES Commercials

The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released.
Kevin · September 7th, 2012

Lexus GS Commercial: Earn It

The final 2013 GS 350 launch commercial from Lexus USA has been released, and it's all about working hard and getting paid.
Kevin · February 28th, 2012

New Lexus GS Commercials

It turns out that the Lexus GS Super Bowl commercial was just the start of the marketing blitz — here’s three new ad spots featuring the 2013 sports sedan.
Kevin · February 6th, 2012

More Details on the Lexus Super Bowl Commercial

Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about the upcoming Lexus Super Bowl commercial and provided some new information on the spot.
Kevin · January 30th, 2012

Lexus Engineering Amazing Commercial: Light

For the latest commercial in their *Engineering Amazing* campaign, Lexus brings some much deserved attention to their super-advanced crash-test dummies
Kevin · September 2nd, 2011

Two Short Lexus CT 200h Commercials from Japan

Here's two 15 second CT 200h commercials from Lexus Japan -- these spots do a great job of cutting to the quick by highlighting the CT's handling capabilities, easily one of the hatchback's strongest selling points. Short and sweet.
Kevin · June 13th, 2011

Old Lexus ES 250 Commercial Starring…The Stig?

Stumbled on this old first-generation Lexus ES 250 commercial, or as announcer James Sloyan describes it, “the luxury sedan of sports sedans”: For all his rumored talents, I never would have expected The Stig to be driving ES 250s for Lexus before appearing on Top Gear.
Kevin · April 27th, 2011

Lexus CT 200h Commercial from Australia

Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …

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Kevin · April 4th, 2011

Lexus Recreates Original LS 400 Commercial with LS 460

Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …

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Kevin · March 19th, 2011

Lexus Canada CT 200h Commercial

Lexus Canada has revealed their CT 200h launch commercial, and it’s a racy affair: Just in case you miss it — it’s a different girl at the end (you can tell from the necklace). Scandalous! Update: There’s also a shorter 15 second spot: I’m willing to bet that the CT 200h becomes Canada’s best selling …

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Kevin · March 7th, 2011

Lexus Taiwan CT 200h Commercial

Lexus Taiwan’s CT 200h launch commercial is in the same vein as the USA’s Escher-inspired effort: One thing I’ve noticed about all the commercials so far is how energetic they are — there’s a very consistent feel throughout all the different global markets.
Kevin · March 2nd, 2011

Lexus CT 200h Hybrid Commercial, Part 2

Yesterday, we saw the first three US commercials for the Lexus CT 200h, and now here’s the forth: This one is surely the most memorable of them all, especially with its similarity to Inception. Interesting to see the Fire Agate Pearl exterior paint featured so prominently, but it’s not surprising given its uniqueness. (It sure …

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Kevin · March 1st, 2011

Lexus CT 200h Commercials

Let’s start Lexus CT 200h launch week with brand new commercials from Lexus USA: There’s still one commercial to be released, but these commercials are a great start — really looking forward to seeing how the CT 200h does in the USA. Update: These videos have been taken down temporarily by Lexus. Update 2: The …

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Kevin · February 28th, 2011

Lexus LS 430 Commercial: Role Reversal

Watching that Lexus LS 430 promotional video today brought to mind this pretty funny commercial: Nothing beats doing donuts on a golf course in an LS 430 and then leaving it to your chauffeur to clean up the mess.
Kevin · February 28th, 2011

Lexus CT 200h Commercial: Drum Roll

Lexus Europe has just released their launch commercial for the CT 200h, and it has a real beat to it: The variety of drums used is amazing, and this behind-the-scenes video shows the effort that went into arranging such a large cast: There’s also a series of interviews with some of the drummers over at …

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Kevin · February 22nd, 2011

Zany Lexus CT 200h Commercials from Italy

Here’s a series of commercials from Lexus Italy that feature Doctor Tokokira, a scientist that has just created a shrinking ray, The Minimizer. Along with his lovely yet awkward assistant, Tokokira tries various applications of his new invention — believe me, it’s worth watching even if you don’t speak Italian (or Japanese): I won’t spoil …

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Kevin · February 21st, 2011

Lexus LFA + Rhys Millen + Supermodel = Donuts?

In collaboration with Sports Illustrated for their annual Swimsuit Issue, Lexus brought together drifting superstar Rhys Millen, a Lexus LFA, & supermodel Rianne ten Haken for some airplane hanger hoonage: Here’s the resulting photo, just in case it went by too quickly for you (click for a larger image): No matter how unlikely this whole …

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Kevin · February 15th, 2011

Classic Lexus SC 430 Commercial

In keeping with the spirit of this weekend’s Super Bowl and its commercial breaks, here’s a classic SC 430 commercial that’s always good for a laugh: (After a week of heavy snow here in the North East, I could really go for some summer with a convertible, even if it meant putting up with these …

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Kevin · February 7th, 2011

1992 Lexus LS 400 Commercial: Steel Plate Drum

Let’s switch gears from all-LFA-all-the-time and take a look at this Lexus LS 400 commercial from 1992: I had never seen this commercial before — and it’s a perfect illustration of how The Hard Way is something Lexus has always subscribed to.
Kevin · January 27th, 2011

Lexus & Kylie Minogue Team Up for CT 200h Launch

Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT 200h: The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the …

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Kevin · January 25th, 2011

Lexus LS 460 Commercial: Chain “The Hard Way”

As part of their The Hard Way marketing campaign, Lexus has released a commercial that reinforces the strength of the LS 460 chassis: Keep in mind, this actually happened — here’s a behind-the-scenes look at the commercial’s creation: I can’t believe Scott Pruett parks a LFA underneath five cars suspended by a crane. Crazy. Update: …

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Kevin · January 14th, 2011

Lexus Middle East GX 460 Commercial

While we’re in the Middle East, check out this sandy Lexus GX commercial: I’m a huge fan of the Lexus commercials from the Middle East — here’s another one that sticks out in my memory — there’s this iconic feel that really capture my imagination. (Must be my desire to drive a LX/GX out in …

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Kevin · December 2nd, 2010

Lexus December to Remember Commercials

It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …

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Kevin · November 30th, 2010

New Lexus IS & ES Commercials

Two new Lexus commercials have debuted online — one for the IS, the other for the ES — with both commercials focusing on the differences between Lexus models and their competitors. First up is the ES 350, which is once again being taken apart for the cameras: Next up is this commercial for the IS …

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Kevin · October 12th, 2010

Hilarious Lexus IS Commercial from China

There’s just no way to describe this Lexus IS commercial from China — you’ll simply have to watch for yourself: I suppose if I went crazy and had to describe driving an IS convertible, I’d probably equate it to pulling the tabs of fifty shaken pop cans strapped to my back.
Kevin · October 8th, 2010

Behind-the-Scenes Look at New Lexus IS Commercial

The latest IS commercial from Lexus USA required a stunt car driver, a mathematician, a composer, and a whole lot of precision — check out the full story in this behind-the-scenes video: It was clear from the actual commercial that the IS was actually playing the drums, but it’s always amazing to see just how …

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Kevin · September 8th, 2010

Chinese Lexus ES 240 Commercial

Here’s a Lexus ES 350 commercial from China with some great footage of the panoramic glass roof: I’ve said it a thousand times but I can’t resist — that roof is one of my favorite options ever. It takes the ES to a whole other level.
Kevin · September 3rd, 2010

Lexus LS 460 Commercial: Opera

Here’s a clever LS 460 commercial from Lexus Germany: Captures the LS 460’s Mark Levinson system perfectly — there’s nothing quite like live music through those 19 speakers, in my experience.
Kevin · August 12th, 2010