Here it is, the Lexus Super Bowl commercial for the new 2013 GS:
The earlier teaser trailer showed more of the final product than I was expected — only the car reveal and the four illuminated car prisons is truly “new” footage. As a result, the commercial just breezes by and I’m left wanting more, especially at the end.
However, looking at the commercial from the perspective of someone that doesn’t write about Lexus every day, it works really well — the buildup is well-paced and cinematic, the Nebula Gray Pearl GS F Sport looks fantastic busting out of its cell, and the four model tease is a great way to keep people excited.
What do you think of Lexus’ new commercial?