Making it Rain on a Lexus LX 570

This video showing off the 2013 Lexus LX 570 is full of puzzling imagery:

At first, I didn’t get the connection between the LX and this torrent of water, but add this equally peculiar commercial from the Al Sayer Group in Kuwait and it starts to make some symbolic sense:

Maybe I’m reading it wrong, but in a part of the world where a Ferrari Enzo can be left dirty and abandoned, bathing a pristine SUV in water would seem to be the ultimate extravagance — perfect for marketing a giant luxury SUV in the Middle East.