Two new Lexus commercials have debuted online — one for the IS, the other for the ES — with both commercials focusing on the differences between Lexus models and their competitors.
First up is the ES 350, which is once again being taken apart for the cameras:
Next up is this commercial for the IS 350, and it features that same kind of precise driving seen in last month’s IS ad:
This type of direct competitor comparison is a different direction than we’re used to seeing from Lexus, but the more aggressive position is a welcome change and absolutely necessary — Lexus has been #1 in US sales this past decade for good reason, and these commercials proudly demonstrate why.
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