Lexus IS Commercial: Racecar

Posted by Kevin on September 19th, 2011

The new Lexus IS commercial released today features a clever little twist:

Combined with last year’s “Music Track” commercial, Lexus has built up precision as a defining characteristic of the IS, and in my mind, it works really well. Stunning visuals, to say the least.

Here’s a cute little detail about the title from an email I received:

…for those curious about the title of the commercial, “Racecar,” it was so named because it is a palindrome, meaning that “Racecar” can be read the same way backwards and forwards.

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Comments
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cool IS...here's hoping the next gen IS will be more striking with the new bold design Lexus has revealed in the new GS..
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    Max_bramante
  • September 20, 2011
Still modern and beautiful after 6 years, this car is a miracle. See what happened with the 3 series, outside the crappy quality (there are some interesting video on YT) that car was born ugly and the facelift did even worst.
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    agree...was the IS first received the L-Finesse design or the GS? way back early 2000's ?
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      krew
    • September 20, 2011
    The GS was the first vehicle to be designed using L-Finesse.
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    Wunko
  • September 20, 2011
Color looks nice! Is this the new Nebula Gray Pearl color that is replacing the Smoky Granite Mica?  I also noticed this IS250 doesn't have the LED DRLs.My favorite IS commercial still is the 2011 IS350 F-Sport one that does the drifting between the German cars.
    K
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      krew
    • September 20, 2011
    Another great example of Lexus pairing the IS with "precision driving".
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    Steven
  • September 20, 2011
From looking at the wheel design, is this the AWD model? Some people have said that they don't like the design but I really like them. I prefer those over the 5-spoke design on the RWD models. 
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R A C E C A R Best word ... in the World .
  • Anonymous
  • September 20, 2011
awesome commercial!!
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    F1t
  • September 20, 2011
Yeah 6yrs and this looks more fresh then cars coming out today.. The 3 series has aged.. The c-class was newer then the Lexus IS and has aged.. A4 always has looked ugly
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isnt it amazingly beautiful!!!!!! like it!
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I like its door~

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