Lexus IS Commercial: Racecar

The new Lexus IS commercial released today features a clever little twist:

Combined with last year’s “Music Track” commercial, Lexus has built up precision as a defining characteristic of the IS, and in my mind, it works really well. Stunning visuals, to say the least.

Here’s a cute little detail about the title from an email I received:

…for those curious about the title of the commercial, “Racecar,” it was so named because it is a palindrome, meaning that “Racecar” can be read the same way backwards and forwards.