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Lexus LS 460 Commercial: Chain “The Hard Way”

As part of their The Hard Way marketing campaign, Lexus has released a commercial that reinforces the strength of the LS 460 chassis:

Keep in mind, this actually happened — here’s a behind-the-scenes look at the commercial’s creation:

I can’t believe Scott Pruett parks a LFA underneath five cars suspended by a crane. Crazy.

Update: The videos have been updated and should work again.

Comments
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  • I
    iCyCo
  • January 14, 2011
Holy crap. @Krew.. Can you update the article with the combined weight of all the vehicles?
W
good stuff!
R
  • R
    RDS
  • January 14, 2011
Even they said attachment bracket added for cable hookup , but this is still amazing !
N
  • N
    Nathan
  • January 14, 2011
AWESOME commercial !!!
iCyCo wrote:Holy crap.
@Krew.. Can you update the article with the combined weight of all the vehicles?
So, if I'm correct and the five vehicles are:
  • LS: 4,244lbs.
  • RX: 4,178lbs.
  • GS: 3,704lbs.
  • ES: 3,580lbs.
  • IS: 3,527lbs.
That would be a combined total of 19,233 lbs, or 9.6 tons (!!!).
A
  • A
    Antwan
  • January 14, 2011
Only Lexus!!! Thats why I love em!!!!
D
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    Dominik
  • January 14, 2011
Let me see the Equus try that one.
Dominik wrote:Let me see the Equus try that one.
Haha. :-D
S
  • S
    SK
  • January 14, 2011
I love how after they try and pull the LS apart at the start, all the doors and bonnet open and close perfectly. That's craftmanship.
J
  • J
    Joshd
  • January 15, 2011
the vids don't play anymore Krew :(
M
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    Mike DeLorca
  • January 15, 2011
INCREDIBLE-----I hope this shows on regular network so that everyone can take advantage.Thanks Krew and Lexus ! I love when Lexus shows us their showmanship--- Keep it up !
J
  • J
    James
  • January 15, 2011
Amazing commercial. Does anybody know when this will start airing on TV?
M
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    Mitchell Stroud
  • January 15, 2011
Fortunately I was able to view this before the link was locked down. Did Lexus request that it be pulled from your site, or just Youtube in general?
M
  • M
    Mike DeLorca
  • January 15, 2011
@Mitchell Stroud: Mitchell--- You can goodgle Lexus LS hardway commercial and it will pull up for you. I thught you might want to try it
W
Mitchell Stroud wrote:Fortunately I was able to view this before the link was locked down. Did Lexus request that it be pulled from your site, or just Youtube in general?
It's weird. The videos still seem to be on the site with the same comments, but yeah... can't view them with the link provided by Krew.
W
@Mitchell Stroud: btw, Lexus USA posted the videos themselves on their own channel.
I've updated the videos and they should work again -- not sure what happened there!
James wrote:Amazing commercial. Does anybody know when this will start airing on TV?
Today, I believe.
J
  • J
    James
  • January 16, 2011
@krew: Thank you! Btw, you posted the commercial twice instead of posting it once along with the behind the scenes footage.
J
  • J
    James
  • January 16, 2011
I'm not sure why my avatar picture didn't show up on my previous comment. Perhaps I typed in the wrong email address, oh well. :-)
James wrote:@krew: Thank you! Btw, you posted the commercial twice instead of posting it once along with the behind the scenes footage.
That's what I get for posting while sick! It's fixed now.
J
  • J
    James
  • January 16, 2011
@krew: Oh, well I hope you get well soon. :-)
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    Travis
  • January 16, 2011
So my LS can tow ? nice ! lol Love the LS
James wrote:@krew: Oh, well I hope you get well soon. :-)
Doing much better today, thanks! :-)
J
This commercial was shown at least twice during the Patriots-Jets football game yesterday afternoon. The distant sound of the LFA's engine note made me point at the screen and say "yeeeah!!"

J
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