Lexus IS Commercial: Famous Curves

Posted by Kevin on June 18th, 2012

Next up in the Lexus marketing blitz is this IS commercial from Lexus USA:

Clever idea, expertly implemented — gets me wondering though, could this be the last new commercial we see for the second generation IS?

(For interest’s sake — the last commercial for the fifth generation ES was released in January of this year, only five months before the all-new ES was released at the New York Auto Show.)

CommercialsLexus IS: Second GenerationUSAVideos
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Comments
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    DillonD
  • June 18, 2012
I think you're right. The new IS is on its way. For some reason this video gives a lot of clues. It reminds of the Million Miles in the making videos for the GS. This one obviously about curves that the IS has driven to be what it is, i feel like with this commercial they're saying "This is only the beginning. The next generation Lexus IS...."
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    Altezza
  • June 19, 2012
The production of the current generation is ending this month (ex. IS-F). The next generation will arrive next spring, with two kind of hybrid drives.
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      mrxandthexfactor
    • June 19, 2012
    So the new IS will arrive Spring (Mar-May) 2013? Sorry, I'm from Australia so I get confused with the season differences. 
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      F1
    • June 20, 2012
    How do you know?
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    Gkvcj1
  • June 19, 2012
This car has aged very nicely.. With a very subtle facelift every 3years they have manged to keep it super fresh!
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    wasapasserby
  • June 19, 2012
Love the red IS-F on the right.
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    Brendan
  • June 19, 2012
Love it.

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