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Behind-the-Scenes of the Lexus Super Bowl Commercial

With the Lexus GS Super Bowl commercial debut tonight, here’s a short behind-the-scenes look at the filming:

After watching the other car brands trying to be either overly clever or overly emotional with their Super Bowl commercials, I’m glad Lexus went with something short and to-the-point, and more than that, I liked the pure focus on the car — I only wish there had been more to the four model teaser at the end.

(Too bad that the entire “fake tunnel” bob-and-weave shown in the behind-the-scenes went unused!)

Comments
W
Lexus cheaped out by cutting out that tunnel scene!
    C
    • C
    • February 6, 2012
    What tunnel scene I didn't notice that in the leaked video.  p.s never mind I should have watched the video in full before replying. lol
    W
    ahahha It's okay. I'm assuming you know what I'm talking about right now.
    B
    Really wouldn't have worked in the "Trapped in a box" concept..... BD
    W
    Could've been after it came out. aha
    B
    They're gonna buy another 30 seconds to see a car drive in a room? I don't think so....... BD
    D
    • D
      Dnd171
    • February 6, 2012
    They didnt cut it out, theres another commercial, just go to youtube and their page and youll see it! 
    K
    • K
    • February 7, 2012
    That's correct, I featured it here: http://lexusenthusiast.com/2012/02/06/new-lexus-gs-commercials/
B
Great job by Lexus! The ad spiked Lexus website hits over 500%, almost twice as effective as the Audi ad! BD
    B
    • B
      BOSS
    • February 6, 2012
    That's interesting, got a link to the article?
    B
    It's on Inside Line's straightline blog BD
    M
    • M
      Mike DeLorca
    • February 6, 2012
    Just what LEXUS was pushing for.....lots of exposure. That is incredible hits to the website......will certainly create interest in sales and orders coming up in a few days. GO LEXUS !   I am anxious to reagain the crown for sales in 2012 !
B
  • B
    BOSS
  • February 6, 2012
We got to see crappy commercials and didn't even see this one up here in Canada...boooooooooo!
    K
    • K
    • February 7, 2012
    Tell me about it! Just awful.
  • Anonymous
  • February 6, 2012
Personally loved the Acura NSX ad. The NSX is gonna be a stiff competitor to the LF-LC (assuming they're both in the same price range). 
    K
    • K
    • February 7, 2012
    I have a hard time liking anything with Jay Leno in it.
T
  • T
    Travis
  • February 7, 2012
Sweet the GS looks nice
J
  • J
    Jake
  • February 7, 2012
Cool add, simple and clever.

J
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