Unaired ES350 Commercial Discovered on Youtube

I stumbled upon this never used Lexus ad for the ES350:

How totally bizarre.

As for background info, it was created by Walter Robot, an animation studio in Orange County, California, and was to be a series of commercials featuring the full Lexus lineup.

The idea, according to Christopher Louie, one of the principals, “was based around the concept of these faux retro educational videos—the kind you watched in like middle school science class on a projector.”

He was unable to say exactly why the spot wasn’t used, but considering the rather somber tone of recent Lexus ads, a little humor might have been a welcome change.