Lexus Moving Global Marketing Division to California

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Automotive News is reporting that Lexus will be moving its global marketing office from Japan to California:

The shift begins in January with the creation of an office at Toyota Motor Sales USA Inc.’s campus in Torrance, Calif. It will handle creative marketing and some brand communications worldwide, said Karl Schlicht, head of Lexus’ global product and marketing planning division.

The reason behind the move, according to Executive Vice President Yukitoshi Funo, is to frame the brand as “transnational”, instead of strictly Japanese — it may also be the first step in relocating the Lexus global headquarters outside of Japan:

“We’re thinking about it,” Schlicht said, adding that other global functions could be shifted to the California office as well.

“If they do a good job, their responsibilities could grow. We have a lot of people raising their hands for it.”

[Source: Automotive News]