AwardsIn the News

Lexus Places Tenth in Global Automotive Brand Study

The 2011 edition of the Brandz annual ranking of the world’s most valuable brands has been released, and Lexus has once again cracked the top ten in the Automotive category after missing from the list in 2010. The global study relies on data collected by more than 1 million consumer interviews, and has pegged Lexus’ …
BrandingFuture

Lexus Global Vision

Early this morning, Toyota President Akio Toyoda unveiled the company’s new “Global Vision”, a strategic plan that sets the ground rules for the next five years. As expected, most of announcement centered around Toyota, but there was some Lexus-specific information, which I’ll quote in full: Lexus Strategy Position Lexus as a truly global premium brand. …
BrandingF SPORTFutureHybridsIn the News

Lexus’ Global Strategy

Automotive News has published a very interesting article with Karl Schlicht, the general manager in charge of global Lexus marketing and product planning, where he reveals fresh new details about what the future holds for the brand: Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus …
In the NewsJapan

Lexus Global Executive Changes

Lexus parent Toyota Motor Corporation announced key executive changes, which will be formally enacted in June at the company’s annual shareholder meeting. Of interest to the luxury division, Toshio Furutani is retiring as Senior Managing Director on the corporate board of directors. Furutani has overseen Lexus’ worldwide operations in recent years, initially as Managing Officer …
Lexus LFAWebsites

Build Your Own Lexus LFA

Lexus has launched a global site for the LFA, and it includes a very fun configurator, which allows you to build your very own LFA: The exterior color selection alone is a wild spectrum of colors, including Passionate Pink and Lime Green—I tried my hand at my very own LFA: (If I was seriously buying …