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Lexus LS 460 Promotional Video

A couple weeks ago, I featured a video released for the launch of the third-generation Lexus LS, and now here’s something similar for the current LS 460: I’ve seen more LS 460s & 600hLs travelling through California these last three days than the rest of my life combined, same thing with the LS 430 and …

Kevin · March 16th, 2011

Lexus Global Vision

Early this morning, Toyota President Akio Toyoda unveiled the company’s new “Global Vision”, a strategic plan that sets the ground rules for the next five years. As expected, most of announcement centered around Toyota, but there was some Lexus-specific information, which I’ll quote in full: Lexus Strategy Position Lexus as a truly global premium brand. …

Kevin · March 9th, 2011

Lexus LFA Spotted in New Fast & Furious Movie Trailer

The new trailer for the latest Fast & Furious is out, and if you watch it closely enough, there’s a split-second appearance by a very special guest star around the 1:49 mark: Just in case you missed it, here’s some screenshots: Good to see there’s enough room in the LFA for a furious make-out session. …

Kevin · March 9th, 2011

Lexus Launches CT 200h Website

The Lexus CT 200h now has its very own section on the Lexus USA website, and it contains full specifications, available options, product details, and most importantly, new and highly stylized photos — here’s a sampling: Along with the more standard information pages, there’s also an additional mini-site that gives a full point-by-point 360° view …

Kevin · March 2nd, 2011

Lexus CT 200h Commercial: Drum Roll

Lexus Europe has just released their launch commercial for the CT 200h, and it has a real beat to it: The variety of drums used is amazing, and this behind-the-scenes video shows the effort that went into arranging such a large cast: There’s also a series of interviews with some of the drummers over at …

Kevin · February 22nd, 2011

Lexus LFA + Rhys Millen + Supermodel = Donuts?

In collaboration with Sports Illustrated for their annual Swimsuit Issue, Lexus brought together drifting superstar Rhys Millen, a Lexus LFA, & supermodel Rianne ten Haken for some airplane hanger hoonage: Here’s the resulting photo, just in case it went by too quickly for you (click for a larger image): No matter how unlikely this whole …

Kevin · February 15th, 2011

Lexus Welcomes New LFA Owners

Lexus has released the videos that are shown to new LFA buyers before receiving the keys to their newly acquired supercar — first, here’s a video welcome from Lexus USA General Manager Mark Templin: Next is this short breakdown of the LFA’s white-glove journey from Japan to California: And following it all up is a …

Kevin · February 1st, 2011

Lexus & Kylie Minogue Team Up for CT 200h Launch

Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT 200h: The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the …

Kevin · January 25th, 2011

Massive Lexus Die-Cast Model Collection

Today, I would like to share a very special article from Eric Janssen, a retired Sales & PR Manager from Lexus Belgium, who has been collecting Lexus models since the very introduction of the brand, and was gracious enough to share a full history and photos of his collection. The history of Lexus scale models …

Kevin · December 29th, 2010

Lexus’ Global Strategy

Automotive News has published a very interesting article with Karl Schlicht, the general manager in charge of global Lexus marketing and product planning, where he reveals fresh new details about what the future holds for the brand: Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus …

Kevin · December 20th, 2010

Lexus Dark Ride Up for Web Award

Good news for Lexus today — the Lexus CT 200h Dark Ride interactive film has been nominated as a finalist for the 2010 FWA People’s Choice Award. Earlier this year, the choose-your-own-adventure-style video was one of our first glimpses at the CT, you can try it out for yourself over at the Dark Side of …

Kevin · December 16th, 2010

Lexus CT 200h Spending Christmas at Harrods of London

A white Lexus CT 200h will be spending the Holiday season in the window of Harrods of London, the UK’s most famous luxury store: From now until 15 January Knightsbridge shoppers will be among the first to enjoy a close-up view of the new CT 200h as part of a four-window Lexus display. It is …

Kevin · December 14th, 2010

Lexus December to Remember Commercials

It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …

Kevin · November 30th, 2010

More Details on Lexus Customer Dinner Parties

In order to gain insight into consumer perception of the brand, Lexus USA General Manager Mark Templin has been arranging dinner parties for both current and previous buyers in their own homes — Automotive News has the details: Lexus Division boss Mark Templin figures the best way to get up close and personal with his …

Kevin · November 29th, 2010

Lexus CT 200h Media Presentation

AutoNetwork has posted the full video of a recent Lexus presentation on the CT 200h, and it has plenty of information on how the new hybrid hatchback will be sold in the US. Be forewarned, this is the full hour long presentation, but Brian Bolain & Charles Hubbard keep it interesting: CT 200h Overview CT …

Kevin · November 18th, 2010

Online Chat with Lexus USA’s Mark Templin (Live)

With the Facebook & Twitter online chat with Lexus USA General Manager Mark Templin scheduled to begin in just under a hour from now, I thought it would be a good idea to set up a place to follow along. I will be updating this post with direct quotes from the Q&A session, along with …

Kevin · November 12th, 2010

Dinner with Lexus USA General Manager Mark Templin

Speaking of meals with Lexus General Manager Mark Templin, he recently made a visit to a customer’s home to discuss Lexus & its competitors, along with sharing a meal — here’s a short clip of the visit: Between this and tomorrow’s online chat, we’re certainly seeing an evolution in the conversation between Lexus & its …

Kevin · November 11th, 2010

Lexus CT 200h Darkcasting Episode 1

The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is up, and it’s a tour around New York with DJ Harley Viera-Newton, author Baratunde Thurston, and chef Carlo Mirarchi: Besides repeated usage of the backup camera, the CT 200h plays a supporting role in the videos, and according to an …

Kevin · November 8th, 2010

Lexus CT 200h Darkcasting Talk Show

The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow that takes place inside the new hybrid hatchback — Lexus Magazine explains: Darkcasting, a new talk show that’s filmed, well, after the sun goes down, and that will soon run on the Lexus Darker Side of Green site. Lexus’ Darkcasting …

Kevin · October 28th, 2010

Lexus Name Badge Removed on 2011 USA Models

The sharp eyes over at Club Lexus have spotted a badge change on 2011 Lexus models sold in the USA: After spending twenty years on the trunk lid of every Lexus made, the LEXUS name badge has been removed, leaving the Oval-L as the sole brand identifier — here are some other 2011 examples: Considering …

Kevin · September 7th, 2010

Photos of the Lexus CT Umbra Art Sculpture

We’ve seen video of the Lexus CT Umbra art sculpture that accompanied the Darker Side of Green debates around the USA, but these photos from The Cool Hunter show the installation in a much more vivid light: The installation was created by Los Angeles-based design studio Nondesigns, who really managed to create something exceptionally beautiful …

Kevin · August 16th, 2010

Lexus Darker Side of Green Debates

Lexus will be hosting more environmental debate/dance parties as part of the “Darker Side of Green” campaign for the CT 200h: Designed to inspire a new audience to consider luxury hybrid vehicles, the debates will be moderated by some of entertainment’s most intriguing personalities, including Andy Samberg, Jamie Kennedy, Tracey Morgan, and Mark McGrath. They …

Kevin · July 7th, 2010

Lexus IS Helicopter Ballet

Not every day you watch a video featuring forty-four Lexus IS 250s performing a choreographed routine that’s filmed by helicopter: Filmed at the Ampthill Millbrook Proving Groundvehicle proving ground (presumbly for the launch of the IS in 2005), this Lexus UK presentation is strikingly similar to their LS 460 orchestra that took place in 2007, …

Kevin · June 11th, 2010

Lexus Dark Ride VIP Card Giveaway

As part of their Dark Ride campaign for the CT 200h, Lexus USA is issuing special VIP cards that bring some very exclusive benefits — including fast-track entry to clubs, free cocktails, & limited edition items. Here’s just a small sample of the perks: 20% off best available rates at notable boutique hotels such as …

Kevin · June 10th, 2010

Beautiful Lexus LS 600hL Video

Once and a while, I get very focused on a specific car — right now, it’s the Lexus LS, and it all started after watching this 10-minute video a couple weeks back: This video does a great job at capturing that quiet, subtle luxury that’s so appealing about Lexus’ flagship sedan — and somehow manages …

Kevin · June 10th, 2010

Lexus Performance Registry

Major news today! Next month, Lexus USA will be launching a worldwide Performance Registry on their website — but it’s been opened early for Lexus Enthusiast readers! The registry will be an online resource that will let enthusiasts share information on their Lexus vehicles and connect with other owners — making it easy to tap …

Kevin · May 24th, 2010

Lexus Europe Nürburgring Reporter Contest!

Lexus Europe is holding a very special contest to find a reporter to cover the Nürburgring 24h race next weekend: We are looking for a racing enthusiast – a true Lexus supercar fan – to report on the event. Someone who will come along with us and who will keep the rest of the world …

Kevin · May 7th, 2010

Lexus GX 460: The Rushers

The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is: Looks like The Rushers is a cross between Wanted …

Kevin · April 2nd, 2010

Lexus Middle East Pursuit of Perfection Commercial

Huge fan of this Lexus commercial from the Middle East: Reminds me of the classic LS launch commercial—though obviously for a different part of the world. Love this type of lifestyle commercials when they’re done right.

Kevin · February 17th, 2010

Lexus LF-Ch Fashion Shoot

Not content just to sit at the Los Angeles Auto Show last month, the Lexus LF-Ch took part in a fashion photoshoot at the Hollywood & Highland Center, resulting in some rather racy images—first off, here’s a quick video behind the scenes, which has the bonus of showing the LF-Ch in motion: The finished photos …

Kevin · January 15th, 2010

Lexus Milan Design Week Retrospective

When Lexus’ L-Finesse design language debuted in 2005, it also marked the first year of the the company’s involvement with the annual Milan Design Week in Italy—and now, Lexus Magazine has posted a retrospective of the various exhibits over the last five years. It was at the Milan Design Week last year that the transparent …

Kevin · January 6th, 2010

Lexus USA General Manager talks with Ward’s Auto

Lexus USA General Manager Mark Templin recently spoke with Ward’s Auto on a number of different subjects, including the LFA’s “value pricing” and a possible X3 competitor. I recommend reading the whole article, but here are some choice quotes: On Lexus LFA Pricing “If you think of the other carbon-fiber supercars, Enzo Ferraris and Porsche …

Kevin · December 8th, 2009

Lexus LFA Crystallised Wind Video

Loved this video of the transparent acrylic Lexus LFA created earlier this year for the Milan Design Week: An extraordinary model, and a beautifully filmed video. Must-see. (It was very hard to visualize the model by photos alone—I didn’t release there was an entire transparent engine sitting under the hood!) (Thanks WoL!)

Kevin · November 25th, 2009

More Information on the Lexus LFA Buying Process

As time goes on, we’re going to find the process of selling the Lexus LFA will almost be as interesting as the car itself—case in point, the Toronto Star has published some background information for potential Canadian buyers: For the first time in mainstream automotive memory, a car is being brought to market that drivers …

Kevin · November 2nd, 2009

Lexus L-Select Customization Video

This video gives some detail on the new L-Select customization program currently offered with the Lexus LS in Japan (warning: the accompanying music is unique): If switching internal LS components is as easy as it’s displayed in this video, I don’t see any reason why L-Select couldn’t make it’s way to other markets. More likely, …

Kevin · October 29th, 2009

Lexus Announces Drive HS Winner

Lexus USA has announced the winner of their Drive HS promotion: Mr. Michael David Valletta who resides in Pleasant View, Utah, and is currently stationed at Fort Rucker, Ala., is the Grand Prize Winner of the promotion which encouraged people to post a profile and a statement about why people should vote for them on …

Kevin · October 27th, 2009

Great Lexus IS Convertible Billboard in Toronto

Check out this cool Lexus IS-C digital billboard in downtown Toronto: What’s interesting is that the position of the IS-C roof changes depending on the current weather, which is also displayed underneath the car. Very nicely executed! (Hopefully this is still in place the top is down when I’m in Toronto next week…) [Source: DSE]

Kevin · September 21st, 2009

The Tennis Ball Lexus IS 350

After creating a dimpled golfball version of the LS 460 for the U.S. Open, Lexus is at it again with a yellow felt covered IS 350 for the U.S. Tennis Open: These one-off theme cars are just brilliant, what a unique way to promote a sponsorship. For more photos of the tennis ball IS, check …

Kevin · September 10th, 2009

More on Lexus USA’s Future Strategy

In an interview with BusinessWeek, Toyota’s new North American chief Yoshimi Inaba shared his view that Lexus needs to be “redefined and rethought for the future”: When it comes to Lexus, the issue is pretty clear: The luxury brand is far too dependent on just two of its nine models. The ES330/350 sedan and RX350 …

Kevin · July 28th, 2009

A Look at Lexus USA’s Strategy

With BMW taking the #1 sales lead in the US and Mercedes not far behind, a new Automotive News story asks “What’s wrong with Lexus?”: For one thing, company executives admit that they depend too much on RX crossover sales at a time when luxury buyers are seeking smaller cars, including entry-level coupes and convertibles. …

Kevin · July 14th, 2009

New Lexus RX 450h Commercials

With the 2010 Lexus RX 450h now available in US dealerships, it’s time for new commercials: This testimonial style commercial may be overdone, but it’s a safe and dependable choice—not unlike the RX hybrid. (Lexus looks to be staying the course with this model, and I wouldn’t be surprised if the hybrid RX outsold the …

Kevin · July 7th, 2009

Lexus LFA to be offered in 30 colors?

Motor Trend is now in the business of translating and republishing Japanese auto magazines, and that includes a Best Car feature on the upcoming Lexus LFA: Their translation: In addition to showing a rendered final form, insiders quoted by Best Car say Toyota officials are looking to rename the car to ‘SS550’. The ‘SS’ standing …

Kevin · July 6th, 2009

Win a Lexus HS 250h for a Year!

To promote the release of the HS 250h, Lexus USA is having a contest to give away two full-year test drives of the new luxury hybrid, along with 100 week-long test drives—here’s Lexus Vice-President of Marketing, David Nordstrom, with the full details: Entering is simple, just visit drivehs.com, sign up for a profile and then …

Kevin · July 2nd, 2009

Ward’s Looks at Lexus Manufacturing

One of the defining characteristics of Lexus has always been the care taken in assembling their vehicles, and the Toyota Tahara Plant is the very definition of that attention to detail—Ward’s Auto takes a closer look at some of the manufacturing processes that go into building a Lexus: Toyota Motor Corp.’s Tahara plant, now in …

Kevin · June 30th, 2009

Lexus HS 250h Video with Mark Templin

This latest video from Lexus USA features General Manager Mark Templin talking up the new HS 250h: A quote from the video: “I like being at Lexus because we get to try new things, we get to change the world, we get to do things the right way instead of the same old way they …

Kevin · June 25th, 2009

Dimpled Lexus LS 460L to Debut at U.S. Open

Lexus will have a one-off LS 460L to show at the U.S. Open in Farmingdale NY next week, having commissioned a full-body cover designed to look like the surface of a golf ball. Lima Ohio reports on the story behind the vehicle: It all started with mailboxes. Brad Smith began making and selling mailboxes that …

Kevin · June 10th, 2009

Lexus Belgium Hybrid Live Concert Contest

Lexus Belgium is holding a very unique contest—choose two Dutch musicians from a group of seven, try to get as many votes for your grouping as possible, and you could win a private concert from your two selections—a concert that is piped through the sound system of a Lexus RX 450h: Reminds me of the …

Kevin · June 3rd, 2009

Lexus Hybrid Challenge with Serena Williams & Juan Martin del Potro

How’s this for a challenge: As part of the Madrid Tennis Open happening this week in Spain, Lexus sponsored a contest between Serena Williams and Juan Martin Del Potro to see who could use the least amount of fuel driving the RX 450h over 100m—all while balancing a tennis ball on the hood: I’m not …

Kevin · May 14th, 2009

Music from Lexus Japan’s Aoyama Gallery

Last year, Lexus Japan opened the Lexus International Gallery Aoyama in Tokyo’s Aoyama area as a display space for introducing residents to the Lexus brand. This space has a unique feature—an immersive sound environment by Yamaha created especially to block out the surrounding city. To better illustrate this, here’s a video created by composer Masato …

Kevin · April 30th, 2009

Crystallized Wind LFA @ Milan Design Week

Here’s a new image of the acrylic Lexus LFA, or Crystallized Wind, currently on display during Milan’s Design Week: Still impressed by the very idea of this transparent art piece, and would love to see it in person. For a couple more quick glimpses of the model, and a full Japanese interview with designer Sou …

Kevin · April 24th, 2009

Mine Magazine Launches

The New York Times has a good summary of the launch of Mine Magazine, the customized, print-on-demand venture put together by Time Warner & Lexus: Subscribers pick five of eight magazines, like Food & Wine or Sports Illustrated, and articles from those magazines appear in their custom magazines. Readers receive several issues with an article …

Kevin · April 22nd, 2009

Lexus Sponsors Customized Mine Magazine

Lexus is sponsoring a unique print experiment by Time Inc.—a personalized magazine called “mine”. Published bi-weekly over 10 weeks, the magazine combines articles from an assortment of magazines customized to your tastes: Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & …

Kevin · March 18th, 2009

Lexus Power of H Commercial: Solar Tree

Power of H, Lexus’ hybrid marketing campaign, has put out three non-product infommercials featuring example of green engineering. First, we watched homes being built from shipping containers, then a bridge that uses the passing cars to generate electricity, and now the final installment about a Solar “Tree” built in Italy: These videos may have been …

Kevin · March 10th, 2009

Toyota Considering Ultra-Luxury Brand?

How’s this for a rumor trail — according to an Autospies poster, Japanese magazine Carview has reported that Toyota is looking at creating a new ultra-luxury automotive brand above Lexus, here’s the article: Here’s the article, supposedly paraphrased an Autospies poster: A Lexus spokesman explained that Lexus had thoroughly researched the market and feels that …

Kevin · February 27th, 2009

Lexus HS 250h Display @ TED

TED, the annual conference where “the world’s most fascinating thinkers and doers…are challenged to give the talk of their lives” is happening this week in Long Beach, California, and Lexus has put up a display featuring an HS 250h — here’s a photo taken by Jon Wiley (It’s hard to see the image clearly here, …

Kevin · February 4th, 2009

The Power of H

Turns out, the Lexus shipping crate video that I posted earlier this week is the first part of a series of green movement infomercials. Here’s a small intro to The Power of H: More details on the next two parts showed up in Brandweek: “Landfill,” which is currently online at NBC.com, details Wilkinson and De …

Kevin · December 17th, 2008

New Lexus Power of H Commercial: Landfill

Not really a Lexus commercial in the traditional sense, this video illustrates the growing movement towards sustainable reusable manufacturing: It’s a good direction, and I understand the idea here is to associate Lexus with the sustainable manufacturing process, but if Lexus plants have earned Zero Landfill status, why not explain that further? I’d certainly like …

Kevin · December 15th, 2008

Lexus December to Remember 2008 Commercials

You knew it was coming — Lexus kicks offer their annual December to Remember event in the US with their Red Bow commercials. Have no fear, this year’s crop is especially excellent: Very well done. Given the economic climate and overall auto market meltdown, it’s no surprise that a slightly different tact was taken. Getting …

Kevin · November 30th, 2008

Lexus & The Global Brand Study 2008

Interbrand’s annual Best Global Brands study has been completed, and Lexus has ranked 90th overall, and 10th among automotive brands: When compared to last year’s study, Lexus is moving up the ladder, climbing two spots. The value of the brand, calculated from combination of analysts’ projections, company financial documents, and qualitative and quantitative analysis stands …

Kevin · September 30th, 2008

Lexus Launches L Studio Broadband Channel

Lexus has launched an online entertainment “channel” today called L Studio, which looks to be a continuation of the company’s movement towards becoming a true lifestyle brand. From Reuters: The carmaker is launching an Internet-only branded channel Tuesday (September 23) stocked with a full slate of original programing headlined by [Lisa] Kudrow [from Friends] in …

Kevin · September 23rd, 2008

Lexus Prius? The Ongoing Saga

UK Magazine AutoCar claims to have the inside scoop on the oft-mentioned Lexus hybrid debuting at the 2009 Detroit Auto Show: The new model is known internally as SAI but will be renamed before it goes on sale and will be based on the next generation Prius, also being shown for the first time in …

Kevin · August 4th, 2008

Fairmont Hotels & Lexus Extend Partnership

As it turns out, the Hybrid Living Suites were just a prelude to a more extended partnership between Lexus and Fairmont Hotels: Fairmont Hotels & Resorts and Lexus, two global brands synonymous with luxury and style, today announced a formal partnership that will provide Fairmont President’s Club members with an even greater level of personalized …

Kevin · July 24th, 2008

Hilarious Lexus IS-F Commercial with James Sloyan

This commercial featuring perpetual Lexus voice actor James Sloyan in the passenger seat of an IS-F as Scott Pruett takes a lap around the track is just about perfect: This is a definite payoff for using the same voice actor since the very first commercials. (Anyone want to hazard a guess as to what James …

Kevin · July 7th, 2008

Ad Age explores the Alicia Keys/Lexus sponsorship

The Lexus-sponsored Alicia Keys tour wrapped up last night in New York, and Advertising Age has an article describing the company’s presence at the concerts: In exchange for the paid sponsorship, Lexus installed lounges at each concert, exclusive VIP areas heavy with appetizers and a bar, and randomly selected a section of the auditorium to …

Kevin · June 19th, 2008

Lexus Video for the 2008 US Open

The 2008 US Open is being played this week, and Lexus is one of the event’s four sponsors. As expected, there’s some fairly extensive Lexus advertising being put together, including a funny short film featuring Annika Sorenstam, Charles Howell III, Raymond Floyd and Chi Chi Rodriguez in a car race to the Open (image below …

Kevin · June 10th, 2008

Motor Trend visits the Lexus Hybrid Living Suite

Motor Trend spent some time in the Lexus Hybrid Living Suite, a suite created at the San Francisco Fairmont hotel to showcase Lexus’ commitment to environmental responsibility: The San Francisco Fairmont is located on top of the Nob Hill area, the highest point in the entire city. As one might imagine, such a location makes …

Kevin · May 21st, 2008

Lexus ranked #2 Luxury Auto Brand in the USA

The Luxury Institute has released their annual report on the top prestige auto brands in the USA, and Lexus ranked #2, just behind Porsche and in front of Mercedes. Here’s some details about the survey: The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy …

Kevin · May 13th, 2008

Photos of the Lexus Hybrid Living Suites

Design blog Cool Hunting

Kevin · April 18th, 2008

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