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Lexus GX 460: The Rushers

The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is:

Looks like The Rushers is a cross between Wanted and The Game—after a read through the Luxury Awaits mini-site, it’s a pretty elaborate little campaign that plays like a puzzle, including a Facebook page for the “mystery girl”, Nika.

One thing’s for sure, the GX sure looks good on the road.

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