Lexus NX Configurator Now on Lexus International Website

Lexus International has updated their website with a basic NX configurator, showing off four grades, ten colors, and five wheel options. Available Grades: NX 200t · NX 200t F SPORT · NX 300h · NX 300h F SPORT Colors: Sonic Quartz · Mercury Grey Metallic · Platinum Silver · Sonic Titanium · Black · Starlight …
Kevin · June 13th, 2014

Lexus USA Launches New Website Design

This weekend, Lexus USA launched a fully redesigned website that reflects the brand’s new design direction — here’s an example vehicle page: The new site is modern, responsive to all screen sizes, and very easy to understand — excellent work by the development team, be sure to check it out. Visit the new Lexus USA …
Kevin · June 9th, 2014

Lexus Launches Departure Lane Tumblr Site

Lexus International has just launched a new Tumblr site called Departure Lane, and it’s an image-heavy photoblog featuring both automotive and general design
Kevin · August 27th, 2013

Lexus Launches Ignition Project

In coordination with their 2013 ES marketing push, Lexus USA has launched the Ignition Project, a program that will fund four start-up technology projects based on Facebook user votes.
Kevin · September 26th, 2012

2013 Lexus ES Configurator Now Online

While pricing has yet to be released, it’s now possible to virtually configure the 2013 ES 350 & ES 300h on the Lexus USA website.
Kevin · July 3rd, 2012

Lexus Creates NFC Ad for Wired Magazine

In the latest issue of Wired, Lexus has again pushed the advertising boundries by creating the world’s first print ad to feature a near-field communications tag.
Kevin · March 23rd, 2012

Lexus USA Website Updated with 2013 GS

Lexus USA have updated their website to include the 2013 GS, and in the process have completely redesigned how their model information is presented.
Kevin · January 30th, 2012

Lexus LFA Featured on Apple Website

On a day spent transfixed by Apple’s latest announcement, I was reminded that the Lexus LFA has been featured on the Apple website.
Kevin · October 4th, 2011

Lexus Reaches 200,000 Twitter Followers

While not directly related to the cars themselves, Lexus achieved a Twitter milestone recently by becoming the first automotive brand to reach 200,000 followers.
Kevin · September 29th, 2011

Lexus Fans Asked to Submit Photos for Next Week’s GS 350 Reveal

How would you like to be part of the Lexus GS 350 Pebble Beach debut next week? Lexus is making it easy by asking Facebook fans to submit photos of themselves (either with or without their Lexus) to be part of a special presentation that will be shown both live and on Facebook just prior to the official reveal.
Kevin · August 9th, 2011

Lexus Launches CT 200h Website

The Lexus CT 200h now has its very own section on the Lexus USA website, and it contains full specifications, available options, product details, and most importantly, new and highly stylized photos — here’s a sampling: Along with the more standard information pages, there’s also an additional mini-site that gives a full point-by-point 360° view …
Kevin · March 2nd, 2011

Lexus CT Dark Ride Wins FWA People’s Choice Award

After a month-long voting process, the CT 200h Dark Ride interactive movie has won the FWA’s coveted 2010 People’s Choice Award — a huge accomplishment considering the competition. Congratulations to Lexus and the media companies involved in the project, who I’m sure are very thankful to everyone that took the time to vote! [Source: FWA]
Kevin · January 14th, 2011

Lexus CT 200h Launches in Japan

The 2011 Lexus CT 200h went on sale in Japan today, and with it comes a fresh new website with plenty of new Japan-only details — but first, here’s some new photos: Here’s a chart with the full exterior color choices — note the F-Sport package in the middle: Here’s Japan’s range of interior options, …
Kevin · January 12th, 2011

Lexus Dark Ride Up for Web Award

Good news for Lexus today — the Lexus CT 200h Dark Ride interactive film has been nominated as a finalist for the 2010 FWA People’s Choice Award. Earlier this year, the choose-your-own-adventure-style video was one of our first glimpses at the CT, you can try it out for yourself over at the Dark Side of …
Kevin · December 16th, 2010

Lexus Manufacturing Master of Paint

Lexus Magazine has published a fascinating article on Kimihiro Sakakibara, one of the 10 Lexus Takumi Masters that oversee factory production: For anyone still unfamiliar with the term, Lexus Takumi are the automotive equivalent of a 10th Dan black belt. Each of the ten Takumi specializes in a key area of the vehicle—and each commands …
Kevin · August 4th, 2010

Drive the Lexus CT 200h in Los Angeles!

Lexus is holding a three day CT 200h event in Los Angeles & Venice, California to showcase their newest hybrid and give attendees the chance to actually drive the prototype — here are the full event details: Be among the first in the world to experience the new CT 200h prototype at a location near …
Kevin · July 13th, 2010

The 2011 Lexus IS

Earlier this month, we saw some leaked photos of the possible 2011 Lexus IS, and now Japanese weblog レクサスとの道 has published proof (click images for larger images): For the most part, the changes are minor — LED daytime running lights, revised bumpers, some small interior updates — however, let’s take a closer look at this …
Kevin · June 21st, 2010

Lexus LFA Scrollbroaaaar

As part of the Lexus LFA media blitz, German auto website Sport Auto received a new scrollbar: I’ve tried my best to see myself on the Sport Auto website, but to no avail — cute idea, though I wonder how well it would bear up to repeated exposure. [Via: Ads of the World]
Kevin · June 13th, 2010

Lexus Straight Talk about Safety

Lexus Magazine has an interview with Charles Hubbard & Paul Williamsen of Lexus College, the company’s technical training center, about the various safety systems that Lexus uses in their vehicles. It’s just a quick overview, but I thought this question says it all: LEXUS: First of all, we can’t have a discussion about safety without …
Kevin · May 13th, 2010

Ad: TOM’s Lexus LS 460GT Body Kit

If you’re a Lexus LS 460 owner looking to go big on customizing your ride, Carson Lexus has just the thing: a rare full TOM’s LS 460GT body kit with custom fenders and a full exhaust: Separately, the body kit, fenders and exhaust retail for $12,189 USD, but by using the coupon code “LEXENT”, you …
Kevin · April 8th, 2010

Lexus Hybrid Art Exhibit in Moscow

Lexus Russia held a new Hybrid Art exhibition at the Vetoshny Arts Centre in Moscow in early April, and here’s the official video: The Hybrid Art official site listed multiple exhibits ranging from camera obscura (darkened room) displays to software-generated art and interactive sculpture. Additional exhibit images are on the official Facebook page along with …
Kevin · April 8th, 2010

Lexus GX 460: The Rushers

The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is: Looks like The Rushers is a cross between Wanted …
Kevin · April 2nd, 2010

Details of the Lexus CT 200h Dark Ride

A piece in the New York Times offers up details about the CT 200h Dark Ride film, produced by MDC Partners-owned firm Skinny, and its marketing philosophy: Suffice it to say the “Dark Ride” driving scenes are so crazy and intense that the trailer begins with a disclaimer that it is “based on fantasy, not …
Kevin · April 1st, 2010

Lexus CT 200h Dark Ride Trailer

In early March, Lexus USA teased the CT 200h launch announcement with a promised Dark Ride, an “upcoming movie experience that allows you to virtually drive the all-new CT 200h”, and now here’s a new trailer: There’s also a new dedicated mini-site,  the Darker Side of Green, which teases, “Be the navigator. Bring the CT …
Kevin · March 30th, 2010

Lexus CT 200h now on Lexus USA Website

Lexus USA has added official press photos and information to a new CT 200h page on its website: Billed as “the darker side of green,” the CT 200h sportback will be heading to the US market once it becomes available—the site also shows different angle views of the white CT 200h, with the rear 3/4 …
Kevin · March 8th, 2010

Wald’s Executive Line Lexus LS 460

For the Tokyo Auto Salon, Japanese tuner company Wald International outfitted a 2010 Lexus LS 460 Sport with their Executive Line body kit and Renovatio wheels: Wald’s tendency to overcomplicate the simple Lexus design is too over-the-top for my tastes, especially with the front-fender vents and the massive 22” Renevatio wheels, but it isn’t hard …
Kevin · February 5th, 2010

Autospies Reviews the Lexus LS 460L AWD

Agent 00R of Autospies drove from New York City to the Detroit Auto Show in a 2010 Lexus LS 460 AWD, and has shared some observations on how the sedan handled the trip. Read this story
Kevin · January 21st, 2010

Autoblog Reviews the 2010 Lexus LS 460 Sport

Autoblog has posted their review of the 2010 Lexus LS 460 Sport, where they were pleasantly surprised by the sedan’s newfound sportiness: Approaching the first tight turn along this curvy hillside ribbon of asphalt, we instinctively wanted to tap into the upgraded Brembos to scrub off some momentum. Expecting a fair amount of body roll, …
Kevin · December 16th, 2009

Lexus LFA Sound Gallery

The Lexus LFA mini-site has been updated to include a Sound “Gallery”, where you can listen to the LFA in its various aural states—and lucky for us, Youtube user supercargasm has posted up each soundclip for our listening pleasure: Engine Start Acceleration Full Flight Downshift Every time I almost get used to Lexus having a …
Kevin · December 10th, 2009

Autoblog Reviews the 2010 Lexus GX 460

Autoblog has just published their first drive of the 2010 Lexus GX 460—here’s a excerpt of their impressions: The engine feels strong on the road and the new six-speed transmission makes the most of that power. The cabin is quiet even when matting the throttle to the floor, and over the course of a 30-minute …
Kevin · December 9th, 2009

Lexus Magazine Looking for Feedback

Lexus Magazine, the monthly owners magazine from Lexus USA, has recently made the switch from print publication to part of the Lexus Drivers website, and are now looking for feedback on the changes from Lexus Enthusiast readers. My own experience with the old Lexus Magazine was limited to reading PDF versions, and for the most …
Kevin · December 2nd, 2009

AutoSpies Video of the Lexus GX 460

Here’s some (shaky) AutoSpies footage of the new 2010 Lexus GX 460: I’m taken by that Sepia interior—it really is the perfect color for this type of vehicle.
Kevin · November 25th, 2009

2010 Lexus GX Now on Lexus USA Website

The Lexus USA website has been updated with all the details on the 2010 Lexus GX 460, including the full specifications and package/option pricing. Even better, the website photos paint the GX in a better (non-Satin Cashmere Metallic) light: I also came away very impressed with the Sepia interior selection: There’s also the virtual tour …
Kevin · November 25th, 2009

2010 Lexus LS on Lexus USA Website

The updated 2010 Lexus LS is now on the Lexus USA website: The first I checked out was the cost of the LS Sport package: The package, which is only available with the RWD LS 460, adds $6,185 USD to the $64,680 base price, and includes Brembo brakes, 19” 10-split-spoke alloy wheels, sport-tuned air suspension, …
Kevin · October 25th, 2009

Build Your Own Lexus LFA

Lexus has launched a global site for the LFA, and it includes a very fun configurator, which allows you to build your very own LFA: The exterior color selection alone is a wild spectrum of colors, including Passionate Pink and Lime Green—I tried my hand at my very own LFA: (If I was seriously buying …
Kevin · October 21st, 2009

2010 Lexus ES 350 now on Lexus USA Website

The Lexus USA website has been updated to include the 2010 Lexus ES 350, with plenty of photos of the updated sedan—I especially like this image: Available packages & pricing have also been updated, and I don’t picture it being much longer before the model is available at dealerships. [Source: Lexus USA Website]
Kevin · October 1st, 2009

Lexus USA Looking for LF-Ch Feedback

Although it was designed primarily with Europe in mind, the LF-Ch concept has generated plenty of buzz on the North American shores—and Lexus USA is looking to gauge just how interested American customers are in the hatchback concept. To that end, a short survey has been added to the concepts page on the Lexus USA …
Kevin · September 28th, 2009

2010 Lexus ES 350 Official Photos

The finalized 2010 ES has been revealed by way of the Lexus China website—let’s start off with some exterior photos: The changes, as far as I can see: New front bumper and foglights New head lights & tail lights Chrome Side strip Rear view mirrors with integrated turn signals On a whole, the exterior changes …
Kevin · September 14th, 2009

2010 Lexus HS 250h Now on Lexus USA Website

The Lexus HS 250h is now on the Lexus USA website, which means plenty of information along with full option & package pricing. There are standard and premium variants, starting at $34,200 and $36,970 respectively. From there, it gets a little confusing: There is a $1,600 Touring package, with 18” wheels and a sport tuned …
Kevin · August 5th, 2009

New Lexus IS Convertible Mini-Site

As part of their IS convertible advertising campaign, Lexus USA has put together a mini-site that’s just as much fun as their new commercials: The website first demonstrates the new features of the IS-C, then asks how you would use each highlighted point—then rates your answer on the Live a Little scale. It’s easy to …
Kevin · May 20th, 2009

Lexus RX Museum in Japan

Lexus Japan has built a museum to display the new RX before its launch in February, though I think it’s safe to say it’s more of an art installation. Take a look at some of these photos: The site is certainly unique, unfortunately it’s also entirely in Japanese so there I can’t really grasp more …
Kevin · December 27th, 2008

Lexus Launches HS 250h Teaser Site

In preparation of the debut of the new HS 250h hybrid sedan at the Detroit Auto Show, Lexus has updated their website to include a small microsite. While it’s basically just an email form and the above badge image, there is one other interesting detail. According to the microsite, the HS 250h will not be …
Kevin · December 24th, 2008

Policeman Talks about the Oakland Lexus SC Style

This is hilarious. You may remember me posting up photos of some first generation Lexus SCs done up in grand style, like the one above. Well, it seems like they’ve also been noticed by local police, including Officer “Smith”, who blogs the following: The latest fad to strike the Bay Area is the uncontrollable urge …
Kevin · August 27th, 2008

Custom Lexus IS-F by 0-60 Magazine Coming to SEMA 2008

We’ve seen the finished version of the the Fox/Artisan Lexus IS-F that will be displayed at this year’s SEMA, and now another has surfaced — this time it’s a work-in-progess by 0-60 Magazine: So far, the plan looks to be replacing the hood, front fenders, side skirts and the trunk lid with carbon fiber versions, …
Kevin · August 21st, 2008

Custom Lexus IS-F Interior Mods from L-Tuned Parts

L-Tuned Parts, the online Lexus parts superstore, is now offering some custom-made IS-F interior mods, including these two steering wheel replacements: Here’s the stock IS-F wheel for comparison’s sake: Replacement steering wheels aren’t for the faint-of-heart: Even if you send the IS-F’s stock steering wheel in exchange, these carbon fiber versions aren’t cheap ($1350USD & …
Kevin · August 3rd, 2008

Lexus IS-F Ringtone

The Lexus Canada website is just full of surprises — first we had the web game that led to a secret video, and now TPP reader Jarrett mentions that there’s also an IS-F ringtone available for download. Here’s a preview, though I recommend turning your speakers down: Granted, it’s pretty intense, and only spent about …
Kevin · June 4th, 2008

Lexus Web Game Video

I may have linked to the Lexus Canada’s IS 350 paddleshift game last year, but it turns out I didn’t do well enough to see this secret super revving video: I’m a big fan of these types of sound visualizations, and near the end it almost looks like the inside of an engine, which in …
Kevin · June 2nd, 2008

2009 Lexus RX now on Lexus USA Website

The 2009 Lexus RX is now on the Lexus USA website, which should put all the rumors of an impending redesign to rest. The only difference from 2008, it seems, is the addition of the Pebble Beach edition, which brings with it the Truffle Mica exterior color, a limited edition 18″ wheel design, chrome grille …
Kevin · February 14th, 2008

Lexus Launches LX 570 Driver Empowered Mini-Site

Mentioned in the Lexus’ LX 570 marketing presentation, the Driver Empowered LX mini-site is now live. The site’s jam-packed with video footage extolling the SUV’s capabilities. Of particular note is the 360° tour, which manages to inject an infusion of character and presence that has been lacking in images seen so far. An interesting sidebar, …
Kevin · January 8th, 2008

2008 Lexus RX 400h Gets Some Updates

It wasn’t until Lexus Australia announced the changes that I realized the 2008 RX 400h has received some minor updates, most notably new front & rear lights, which look great: Lexus also applied the hybrid blue badging, bringing it inline with the LS 600h and GS 450h, and added some new red or black wood …
Kevin · November 26th, 2007

The Hybrid Debate

Sponsored by Lexus, The Hybrid Debate is a new website/weblog that will be examining the impact and importance of hybrids on society: The purpose of this debate is to look at hybrid cars in a completely new way. Rather than speculating about where the technology is going, we’re asking our contributors to imagine it has …
Kevin · November 21st, 2007

2008 GS 460 Added to Lexus USA’s Website

In sync with the new Lexus GS commercial, the 2008 GS lineup has been added to the Lexus USA website, including the GS 460. I’m not sure if the introduction of the refreshed top-end GS could be any more low-key, though that might just be the enthusiast talking. The updated GS page has a slew …
Kevin · October 18th, 2007

Lexus Japan’s IS-F Special Site

Watching the revving Flash loader of the Japanese IS-F “Special Site”, I thought I was about to see a varation of the US version, but that wasn’t the case at all. Instead, I was treated to something really special, in what could only be described as a bad soap opera, right down to the camera …
Kevin · October 10th, 2007

Lexus IS 350 Paddleshift Mini-Game

I found a neat little Lexus IS 350 mini-game today after clicking on a banner while reading the New York Times article on the BMW M Division. There isn’t much to it, you’re only in control of up/down shifting as you race other IS 350’s through a super short course, but there’s a leaderboard and …
Kevin · October 5th, 2007