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Lexus Creates NFC Ad for Wired Magazine

Lexus Near Field Communication AdvertisementIn the latest issue of Wired, Lexus has again pushed the advertising boundries by creating the world’s first print ad to feature a near-field communications tag.

The ad, which links to demos & details about the new Enform system, works by simply waving a NFC-equipped phone (like the Nexus S) across the page.

Read more about Lexus’ NFC Tag Ad

Lexus, and the cutting edge of design and marketing, go together once more....... BD