Lexus Creates NFC Ad for Wired Magazine

In the latest issue of Wired, Lexus has again pushed the advertising boundries by creating the world’s first print ad to feature a near-field communications tag.

The ad, which links to demos & details about the new Enform system, works by simply waving a NFC-equipped phone (like the Nexus S) across the page.

Read more about Lexus’ NFC Tag Ad

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Lexus, and the cutting edge of design and marketing, go together once more....... BD