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Lexus Japan’s IS-F Special Site

Watching the revving Flash loader of the Japanese IS-F “Special Site”, I thought I was about to see a varation of the US version, but that wasn’t the case at all. Instead, I was treated to something really special, in what could only be described as a bad soap opera, right down to the camera work and music.

Not understanding either Italian or Japanese, I’m not particularly qualified to judge what it all means, but I would almost swear Lexus is using humor to sell the IS-F in Japan, which would be a stark contrast to the US marketing.

(Using the top-right menu on the Special Site, click My Page to see some nice 360° views.)

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