2013 Lexus ES Configurator Now Online

While pricing has yet to be released, it’s now possible to virtually configure the 2013 ES 350 & ES 300h on the Lexus USA website.
Kevin · July 3rd, 2012

Lexus USA Website Updated with 2013 GS

Lexus USA have updated their website to include the 2013 GS, and in the process have completely redesigned how their model information is presented.
Kevin · January 30th, 2012

Lexus Launches CT 200h Website

The Lexus CT 200h now has its very own section on the Lexus USA website, and it contains full specifications, available options, product details, and most importantly, new and highly stylized photos — here’s a sampling: Along with the more standard information pages, there’s also an additional mini-site that gives a full point-by-point 360° view …

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Kevin · March 2nd, 2011

Lexus Europe Christmas Card

If you happen to know anyone out there who would like a Lexus Christmas Card, Lexus Europe has just the thing with their customizable e-card — great visuals of the CT 200h, all new footage. The holidays sure came up fast this year! [Source: Lexus Europe]
Kevin · December 23rd, 2010

Lexus Dark Ride Up for Web Award

Good news for Lexus today — the Lexus CT 200h Dark Ride interactive film has been nominated as a finalist for the 2010 FWA People’s Choice Award. Earlier this year, the choose-your-own-adventure-style video was one of our first glimpses at the CT, you can try it out for yourself over at the Dark Side of …

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Kevin · December 16th, 2010

TLE Site Update

In order to keep things current and make room for some planned improvements, I’ve updated the website design — no major changes, and probably best compared to the 2011 Lexus IS refresh: all the same elements, just a little bit sharper. If things are looking a little weird for you, I suggest clicking your browser …

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Kevin · December 1st, 2010

Lexus LFA Scrollbroaaaar

As part of the Lexus LFA media blitz, German auto website Sport Auto received a new scrollbar: I’ve tried my best to see myself on the Sport Auto website, but to no avail — cute idea, though I wonder how well it would bear up to repeated exposure. [Via: Ads of the World]
Kevin · June 13th, 2010

The Lexus Enthusiast 6.0

Welcome to The Lexus Enthusiast 6.0! Now running on the WordPress platform, this new edition of TLE was made necessary due to reasons too numerous and technical to mention, but rest assured, the switchover will be well worth it. The most obvious change is the content slider at the top of the homepage, which should …

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Kevin · May 5th, 2010

Stunning Red Lexus LFA Photos

Japanese website Carview has published some red Lexus LFA photos as part of an extensive review: I could post photos of that red LFA every day. These photos are part of a larger gallery that includes plenty of interior shots along with photos of an LFA in various stages of undress: Absolutely amazing—must see photos. …

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Kevin · April 19th, 2010

Details of the Lexus CT 200h Dark Ride

A piece in the New York Times offers up details about the CT 200h Dark Ride film, produced by MDC Partners-owned firm Skinny, and its marketing philosophy: Suffice it to say the “Dark Ride” driving scenes are so crazy and intense that the trailer begins with a disclaimer that it is “based on fantasy, not …

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Kevin · April 1st, 2010

Lexus CT 200h Color Options

The Lexus CT 200h color options have been revealed today as part of the hatchback’s new mini-site—first off, here are the exterior colors: There are seven exterior colors in total: Starfire Pearl, Obsidian, Daybreak Yellow Mica, Smoky Granite Mica, Brown Spice Mica, Tungsten Pearl, & Matador Red Mica. Then there are the interior colors: The …

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Kevin · March 30th, 2010

Lexus CT 200h Dark Ride Trailer

In early March, Lexus USA teased the CT 200h launch announcement with a promised Dark Ride, an “upcoming movie experience that allows you to virtually drive the all-new CT 200h”, and now here’s a new trailer: There’s also a new dedicated mini-site,  the Darker Side of Green, which teases, “Be the navigator. Bring the CT …

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Kevin · March 30th, 2010

Lexus CT 200h now on Lexus USA Website

Lexus USA has added official press photos and information to a new CT 200h page on its website: Billed as “the darker side of green,” the CT 200h sportback will be heading to the US market once it becomes available—the site also shows different angle views of the white CT 200h, with the rear 3/4 …

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Kevin · March 8th, 2010

Autoblog Lexus CT 200h Photos

Only moments after I linked to Lexus Europe’s Facebook photo of the CT 200h, Autoblog posted up a massive photo gallery from the preview event—check this car out: Also mentioned on Autoblog: Interestingly, though Lexus has yet to confirm what markets the CT will enter, our men on the scene report back, “Lexus executives were …

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Kevin · March 1st, 2010

Lexus LFA Sound Gallery

The Lexus LFA mini-site has been updated to include a Sound “Gallery”, where you can listen to the LFA in its various aural states—and lucky for us, Youtube user supercargasm has posted up each soundclip for our listening pleasure: Engine Start Acceleration Full Flight Downshift Every time I almost get used to Lexus having a …

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Kevin · December 10th, 2009

Autoblog Reviews the 2010 Lexus GX 460

Autoblog has just published their first drive of the 2010 Lexus GX 460—here’s a excerpt of their impressions: The engine feels strong on the road and the new six-speed transmission makes the most of that power. The cabin is quiet even when matting the throttle to the floor, and over the course of a 30-minute …

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Kevin · December 9th, 2009

Lexus Magazine Looking for Feedback

Lexus Magazine, the monthly owners magazine from Lexus USA, has recently made the switch from print publication to part of the Lexus Drivers website, and are now looking for feedback on the changes from Lexus Enthusiast readers. My own experience with the old Lexus Magazine was limited to reading PDF versions, and for the most …

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Kevin · December 2nd, 2009

2010 Lexus GX Now on Lexus USA Website

The Lexus USA website has been updated with all the details on the 2010 Lexus GX 460, including the full specifications and package/option pricing. Even better, the website photos paint the GX in a better (non-Satin Cashmere Metallic) light: I also came away very impressed with the Sepia interior selection: There’s also the virtual tour …

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Kevin · November 25th, 2009

Lexus Enthusiast 5.0

Welcome to the latest edition of The Lexus Enthusiast! Developed over a two-month period, this is the fifth redesign of the site since its debut in May 2007. First off, some key points: The entire site navigation has been simplified and reworked—gone is the needlessly complicated model database, and in its place is a simple …

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Kevin · November 21st, 2009

Lexus Announces Drive HS Winner

Lexus USA has announced the winner of their Drive HS promotion: Mr. Michael David Valletta who resides in Pleasant View, Utah, and is currently stationed at Fort Rucker, Ala., is the Grand Prize Winner of the promotion which encouraged people to post a profile and a statement about why people should vote for them on …

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Kevin · October 27th, 2009

Autoblog’s First Drive of the Lexus LFA

Autoblog’s first drive writeup of the Lexus LFA does a great job of putting the reader in the drivers seat: Nestled into the stylish yet supremely comfortable seats, Toyota’s attention to detail continued to assault every fiber of my being. I can’t remember the last time I was excited about seat controls (never?), but the …

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Kevin · October 26th, 2009

2010 Lexus LS on Lexus USA Website

The updated 2010 Lexus LS is now on the Lexus USA website: The first I checked out was the cost of the LS Sport package: The package, which is only available with the RWD LS 460, adds $6,185 USD to the $64,680 base price, and includes Brembo brakes, 19” 10-split-spoke alloy wheels, sport-tuned air suspension, …

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Kevin · October 25th, 2009

Build Your Own Lexus LFA

Lexus has launched a global site for the LFA, and it includes a very fun configurator, which allows you to build your very own LFA: The exterior color selection alone is a wild spectrum of colors, including Passionate Pink and Lime Green—I tried my hand at my very own LFA: (If I was seriously buying …

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Kevin · October 21st, 2009

2010 Lexus ES 350 now on Lexus USA Website

The Lexus USA website has been updated to include the 2010 Lexus ES 350, with plenty of photos of the updated sedan—I especially like this image: Available packages & pricing have also been updated, and I don’t picture it being much longer before the model is available at dealerships. [Source: Lexus USA Website]
Kevin · October 1st, 2009

2010 Lexus ES 350 Official Photos

The finalized 2010 ES has been revealed by way of the Lexus China website—let’s start off with some exterior photos: The changes, as far as I can see: New front bumper and foglights New head lights & tail lights Chrome Side strip Rear view mirrors with integrated turn signals On a whole, the exterior changes …

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Kevin · September 14th, 2009

2010 Lexus HS 250h Now on Lexus USA Website

The Lexus HS 250h is now on the Lexus USA website, which means plenty of information along with full option & package pricing. There are standard and premium variants, starting at $34,200 and $36,970 respectively. From there, it gets a little confusing: There is a $1,600 Touring package, with 18” wheels and a sport tuned …

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Kevin · August 5th, 2009

Details on the Fox Marketing Lexus IS-F Convertible

In May, I posted a computer render of Fox Marketing’s next Lexus SEMA project, which looked the part of an IS-F convertible. Beyond that, there wasn’t much in the way of details, until My.IS editor Joaquin went straight to the source to find out more: First off, in spite of the obvious IS F-style front …

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Kevin · June 26th, 2009

Lexus RX Discovery Special Now on Lexus.com

Last night, the Discovery Channel show Factory Made had a short behind-the-scenes feature on the 2010 Lexus RX 350 manufacturing process, and today that video has been posted on the Lexus USA website. As the video shows, the RX 350 is built in Cambridge, Ontario, and is an incredibly detailed process—even painting the RX takes …

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Kevin · June 20th, 2009

New Lexus IS Convertible Mini-Site

As part of their IS convertible advertising campaign, Lexus USA has put together a mini-site that’s just as much fun as their new commercials: The website first demonstrates the new features of the IS-C, then asks how you would use each highlighted point—then rates your answer on the Live a Little scale. It’s easy to …

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Kevin · May 20th, 2009

Lexus Japan’s IS-C Interior Color Options

The Lexus IS 250 was released in Japan last week with some extremely unique interior color options (click for slightly larger images): No word if these options will be available in other markets outside of Japan, but it looks like the USA is getting a solid blue option the blue & white option if the …

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Kevin · May 11th, 2009

Lexus ES Commercial: Touch

I noticed earlier this week that Lexus was featuring the ES 350 heavily on their US site, and it seems to have extended to TV as well:
Kevin · March 21st, 2008

2009 Lexus RX now on Lexus USA Website

The 2009 Lexus RX is now on the Lexus USA website, which should put all the rumors of an impending redesign to rest. The only difference from 2008, it seems, is the addition of the Pebble Beach edition, which brings with it the Truffle Mica exterior color, a limited edition 18″ wheel design, chrome grille …

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Kevin · February 14th, 2008

Lexus Launches LX 570 Driver Empowered Mini-Site

Mentioned in the Lexus’ LX 570 marketing presentation, the Driver Empowered LX mini-site is now live. The site’s jam-packed with video footage extolling the SUV’s capabilities. Of particular note is the 360° tour, which manages to inject an infusion of character and presence that has been lacking in images seen so far. An interesting sidebar, …

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Kevin · January 8th, 2008

2008 Lexus LX 570 Prices Announced

The newly-redesigned 2008 Lexus LX 570 will start at $73,800, according to a dealer announcement that made it’s way to Autospies. It’s a $6,405 jump up from the outgoing LX 470, but there’s some significant new features (Crawl Control and front/side cameras, for example) that no doubt added to the production cost. Also included in …

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Kevin · December 16th, 2007

The 2008 Lexus RX 400h’s Illuminated Scuff Plates

While browsing Club Lexus for details on the 2008 Lexus RX 400h’s updates, I found this great photo by tomv, a new hybrid owner, which shows off the illuminated scuff plates: Just to be clear, these would be visible when opening the doors. Great effect, I’m very impressed.
Kevin · November 27th, 2007

The Hybrid Debate

Sponsored by Lexus, The Hybrid Debate is a new website/weblog that will be examining the impact and importance of hybrids on society: The purpose of this debate is to look at hybrid cars in a completely new way. Rather than speculating about where the technology is going, we’re asking our contributors to imagine it has …

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Kevin · November 21st, 2007

2008 GS 460 Added to Lexus USA’s Website

In sync with the new Lexus GS commercial, the 2008 GS lineup has been added to the Lexus USA website, including the GS 460. I’m not sure if the introduction of the refreshed top-end GS could be any more low-key, though that might just be the enthusiast talking. The updated GS page has a slew …

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Kevin · October 18th, 2007

Lexus Japan’s IS-F Special Site

Watching the revving Flash loader of the Japanese IS-F “Special Site”, I thought I was about to see a varation of the US version, but that wasn’t the case at all. Instead, I was treated to something really special, in what could only be described as a bad soap opera, right down to the camera …

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Kevin · October 10th, 2007

Lexus IS 350 Paddleshift Mini-Game

I found a neat little Lexus IS 350 mini-game today after clicking on a banner while reading the New York Times article on the BMW M Division. There isn’t much to it, you’re only in control of up/down shifting as you race other IS 350’s through a super short course, but there’s a leaderboard and …

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Kevin · October 5th, 2007

Lexus Launches IS-F Website

It may not have the production specs that everyone’s waiting for, but the new Lexus IS-F website makes up for it by providing just about every other detail you could possibly want, including five previously unseen videos, a ton of new photos and even the story behind the performance sedan: The IS F began with …

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Kevin · September 30th, 2007

2008 GX 470 Now on Lexus USA Website

The 2008 Lexus GX 470 has been added to the Lexus USA website, and as expected, the changes are minimal and completely cosmetic. What has changed? New dark metallic finish on the front grille Chrome roof rack side rails Liquid graphite on the standard 17-inch alloy wheels Clear rear combination lamp turn signal lens cover …

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Kevin · August 28th, 2007

Lexus Russia’s GS 450h Interactive Experience

Brandstudio, a Russian design firm, has been creating some wonderful websites for Lexus Russia, where each model has a separate Internet presence. Their latest work, for the GS 450h, is a incredibly interactive experience, though slightly confusing if you lack understanding of the Russian language. Still, with the extensive use of video, and a very …

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Kevin · August 22nd, 2007

Site of the Week: Car Walls

To a compulsive computer wallpaper changer, finding the right desktop image is paramount, and for a fan of Lexus, no site has a greater collection than Car Walls. The collection of Lexus wallpapers here is strictly high quality, sourced from the official Lexus sites. As new models replace old, the desktop images would disappear from …

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Kevin · August 4th, 2007

Site of the Week: Autopia

If you’re anything of a car buff, and I’m going to assume you are, you’ve probably already come across this week’s site: Autopia. In a nutshell, it’s the place to go when you want to get your car in tip-top shape, inside and out. When I bought the Lexus last year, I spent days here, …

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Kevin · July 28th, 2007

Site of the Week: LexLS.com

For any old-school LS 400 owners handy with a torque wrench and a willingness to get their hands dirty, there is no site better than Lexls.com: This site is jampacked with a range of useful information, with everything from changing your oil to replacing your timing belt/water pump. Each tutorial is extremely well written and …

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Kevin · July 21st, 2007

Site of the Week: Club Lexus

One of the best things about being a car owner in the Internet age is access to people who know far more about your car than you do, and are willing to share their knowledge and help you at any turn. There are plenty of Lexus enthusiast forums online, but one stands heads above the …

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Kevin · July 13th, 2007

New Feature: Site of the Week

Today marks the beginning of a new feature: Site of the Week. There’s a multitude of valuable websites out there, and it’s going to be hard choosing just one a week. Admittedly, they won’t all be exclusively Lexus, but each one will relate back to our favourite car brand. If you have any suggestions,please contact …

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Kevin · July 13th, 2007

Lexus Sponsors New Cars.com Mobile Site

Lexus will be the first sponsor of Cars.com Mobile, a new site created exclusively for car info on-the-go. While their involvement is seem to be limited to a simple banner ad directing visitors to the Lexus’ mobile offering, the actual site sounds like a very interesting service: Visitors will be able to search Cars.com’s inventory …

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Kevin · July 5th, 2007

New Interactive Lexus Web Adverts

Broadband TV is really coming on, and ABC has launched a service through their website that allows US viewers to watch full-length episodes of last season’s shows. Lexus is taking advantage of this high bandwidth stream to push insanely detailed interactive ads, based around their current print campaign. Four of these ads are available for …

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Kevin · July 1st, 2007

Lexus LS 600h L Website Launches

The LS 600h L is now available for pre-order from Lexus.com. Starting at $104,000, there are three package levels ranging from $4,000 to $12,570. When will the LS 600h L actually arrive in North America? No official word yet, but my guess would be some time in September.
Kevin · June 29th, 2007