Broadband TV is really coming on, and ABC has launched a service through their website that allows US viewers to watch full-length episodes of last season’s shows.
Lexus is taking advantage of this high bandwidth stream to push insanely detailed interactive ads, based around their current print campaign.
Four of these ads are available for direct viewing, courtesy of one of the principal designers:
These are beautifully crafted, informative and full of quality content — I love the abstract nature of the designs, reminds me of John Maeda. Wonderful work.