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Lexus Hybrid Challenge with Serena Williams & Juan Martin del Potro

How’s this for a challenge: As part of the Madrid Tennis Open happening this week in Spain, Lexus sponsored a contest between Serena Williams and Juan Martin Del Potro to see who could use the least amount of fuel driving the RX 450h over 100m—all while balancing a tennis ball on the hood:

I’m not sure what which is my favorite part, Del Potro’s racing suit or the giant winner’s wreathes.

  • W
  • May 15, 2010
Nice. This is the sort of advertising characteristic that Lexus has lost recently (well, that's the way it feels lol). Anyways, it would be cool to have an Alpinestars racing suit with a nicely embroidered Lexus insignia and a large F-logo on the back.