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Lexus Partners with Six Top Chefs to Create Culinary Ma...

Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
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2010 Lexus iPod USB Upgrade from VAIS Technology

VAIS Technology have updated their VML MultiMediaLinQ to include 2010 Lexus models, and it’s just the thing for anyone looking to upgrade the iPod & USB integration: As you can see, the experience remains the same, but files are no longer auto-selected while scrolling. Also, the entire interface gets a 30% speed bump, and installation …
SponsorshipsTech

New FamilyLinQ from VAIS Technology

VAIS Technology, makers of the premier Lexus iPod integration kits, are working on a new product called the FamilyLinQ—a small camera that you can connect to your navigation screen, making it easy to get see inside or outside the vehicle: After driving the LX 570 with its camera mounted under the passenger mirror, I can …
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Lexus Enthusiast Contest Winners

The deadline is up, all the entries are in, and it’s time to announce the winners of the Lexus Enthusiast Second Anniversary Contest! There were over 500 contestants from around the globe—five names were randomly selected—here they are: USA Detailing Kit prize pack: Aaron Seligman USA Lexus Logos prize pack: Andrew Patterson Canadian IS-F prize …
AdvertisingSponsorshipsUSA

Sports Executives see Tiger Woods as a Lexus driver

I thought this was interesting: In the January Turnkey Sports Poll of senior level sports executives and sports owners, Lexus was named as the best fit to replace Buick as Tiger Woods’ automotive sponsor. Here’s how the voting shook out: Lexus, 27.14% BMW, 22.11% Mercedes-Benz, 12.56% Cadillac, 12.56% Jaguar, 6.03% Audi, 5.03% To be honest, …
HybridsRacingSponsorships

Lexus GS 450h Targa Update

It’s been an up and down couple days for the Targa GS 450h — after completing Day 1 with zero errors, Team Lexus fell back to 15th place on Day 2. And now, yesterday, they surged forward and ended the stage in 8th position. This is quite a feat, though driver Marc Lachapelle stays humble …
HybridsRacingSponsorships

Lexus GS 450h Competes in Targa Newfoundland Race

The race-modified Lexus GS 450h has returned to the Targa Newfoundland race after competing last year. Running from September 13-20, the team behind the hybrid racer is keeping a great blog over at Autonet. Here’s an excerpt from yesterday’s post, after completion of the Prologue stage: And for our first pass through the much tighter …
PhotosSponsorshipsUSA

Lexus at the US Open

While covering the US Open in Torrey Pines, golf blogger Geoff Shackelford spotted this Lexus LX 570 “Evacuation Vehicle”: Pretty strange designation, I’m still trying to figure it out. *** Lexus is also sponsoring an invitation-only event tonight on the roof of the Hard Rock Cafe in San Diego, where the US Open is taking …
AdvertisingBrandingSponsorshipsUSAVideos

Lexus Video for the 2008 US Open

The 2008 US Open is being played this week, and Lexus is one of the event’s four sponsors. As expected, there’s some fairly extensive Lexus advertising being put together, including a funny short film featuring Annika Sorenstam, Charles Howell III, Raymond Floyd and Chi Chi Rodriguez in a car race to the Open (image below …
BrandingOfficial EventsSponsorshipsUSA

Lexus Lifestyle Marketing

Autoweek has a story about Lexus’ latest grassroots marketing campaign, and it’s much more than teaming up with the Fairmont Hotel chain to create the “hybrid-living suites”: For a more routine hotel stay, Lexus owners at 13 other boutique hotels receive $100 vouchers for dining and spa services. Those hotels also will offer no-charge access …
EuropeRacingSponsorships

Lexus to Enter the DTM Racing Series?

According to Touring Car Times, the photo of the Lexus IS-F Racing Concept could be an indication that Lexus will be joining the Deutsche Tourenwagen Masters car racing series: The rumors on which manufacturer would join Audi and Mercedes in the Deutche Tourenwagen Masters have been many during the recent years. Since the talks about …