Lexus Sponsors Sports Illustrated Swimsuit Issue

Lexus RC F Sports Illustrated Swimsuit Issue

Once again, Lexus will be one of the sponsors of the Sports Illustrated Swimsuit issue — here’s a video with the RC F and Brazilian supermodel Lisalla Montenegro:

This is the fourth year in a row that Lexus has been involved in the annual magazine — here’s the details on this year’s sponsorship:

Sponsorship of the SI Swimsuit edition includes advertising that directly references the swimsuit model photographs while channeling to digital with a unique use of an app called Aurasma.

Unlike lots of apps that only recognize barcodes, Aurasma actually recognizes photos. In this case, it’s the photo of the sports car in the Lexus ads. When it recognizes the car, it launches a digital video experience.

Update: The model in the photo was incorrectly identified — it’s actually Brazilian supermodel Lisalla Montenegro.

[Source: MediaPost]