“Lexus has chosen to terminate its agreements with The Weinstein Company that saw the luxury automaker working with the film studio on certain film and television projects,” a company spokeswoman wrote in an e-mail to Reuters.
Toyota’s luxury brand had been a sponsor of reality television show “Project Runway” which has been produced by Weinstein Co. The company’s cars will no longer appear on the show after the current 16th season, which has already been filmed, the spokeswoman told Reuters by phone.
Lexus Short Films is now closed. In 2013, the program launched with the goal of supporting and nurturing a new generation of emerging filmmakers. Aspiring writer/directors from all over the world received unique opportunities, supported by Lexus with promotion and exposure at worldwide film festivals.