Modified Lexus IS-F Coming to SEMA 2008

The IS-F will be making Lexus-sponsored appearance at SEMA again this year, this time in collaboration with the Fox Marketing & Artisan Performance.

The person-in-charge of the modified version is Brian Fox, who’s been posting photos of the work-in-progress to his CarDomain pageand dropping hints here and there on the direction, including an announcement that Artisan will be releasing an IS-F turbo kit.

Another piece of info I found very interesting was this:

We will help Lexus market, position, and brand the IS-F to appeal to a savvy, European type buyer. Look for our version of the IS-F to debut very soon in the Lexus booth at SEMA Show 2008.

After reading that, my first thought was that we might be looking at more “sleeper”-looking revamp, but from the work visible in Fox’s photos, that doesn’t look to be the case. One thing’s for sure, it’s going to fun following along.

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