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Modified Lexus IS-F Coming to SEMA 2008

Kevin July 30th, 2008

Lexus IS-F All Chopped Up

The IS-F will be making Lexus-sponsored appearance at SEMA again this year, this time in collaboration with the Fox Marketing & Artisan Performance.

The person-in-charge of the modified version is Brian Fox, who’s been posting photos of the work-in-progress to his CarDomain pageand dropping hints here and there on the direction, including an announcement that Artisan will be releasing an IS-F turbo kit.

Another piece of info I found very interesting was this:

We will help Lexus market, position, and brand the IS-F to appeal to a savvy, European type buyer. Look for our version of the IS-F to debut very soon in the Lexus booth at SEMA Show 2008.

After reading that, my first thought was that we might be looking at more “sleeper”-looking revamp, but from the work visible in Fox’s photos, that doesn’t look to be the case. One thing’s for sure, it’s going to fun following along.

1st Generation Autoshows Body Kits Lexus IS-F Mods Sponsorships USA

No discussion thread for this article yet.

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