Lexus has officially confirmed its collaboration with new Marvel movie The Black Panther after a LC 500 was spotted on set earlier this year.
There will also be a special graphic novel featuring the superhero and the new Lexus coupe, with the two companies hosting an invite-only party at the San Diego Comic-Con this weekend in celebration of the partnership:
“Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences,” said Brian Bolain general manager, Lexus marketing. “And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action.”
There will also be a graphic novel from famed X-Men writer Fabian Nicieza and cover illustrations by graphic artists Scott “Rahzzah” Wilson and Szymon Kudranski. Appropriately, the comic will feature Black Panther defeating a villain with the help of the Lexus LC 500.
“This campaign clicked from the get-go,” said Mindy Hamilton, Marvel’s senior vp global partnerships. “We have this bold, sophisticated hero stepping into the spotlight for the first time, and it’s been a blast to work with the Lexus team to build out a story that’ll familiarize fans with T’Challa as well as his advanced home nation of Wakanda.”
Black Panther stars Chadwick Boseman as the Wakandan superhero and is directed by Ryan Coogler. The movie opens Feb. 16, 2018.
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