There will also be a special graphic novel featuring the superhero and the new Lexus coupe, with the two companies hosting an invite-only party at the San Diego Comic-Con this weekend in celebration of the partnership:
“Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences,” said Brian Bolain general manager, Lexus marketing. “And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action.”
There will also be a graphic novel from famed X-Men writer Fabian Nicieza and cover illustrations by graphic artists Scott “Rahzzah” Wilson and Szymon Kudranski. Appropriately, the comic will feature Black Panther defeating a villain with the help of the Lexus LC 500.
“This campaign clicked from the get-go,” said Mindy Hamilton, Marvel’s senior vp global partnerships. “We have this bold, sophisticated hero stepping into the spotlight for the first time, and it’s been a blast to work with the Lexus team to build out a story that’ll familiarize fans with T’Challa as well as his advanced home nation of Wakanda.”