After a test run last year, Lexus has become the official automotive partner for the annual Sports Illustrated Swimsuit issue.
To mark the occasion, Lexus made a racetrack in the shape of swimsuit model Tori Praver’s curves and had race car driver Scott Pruett and stunt driver Greg Tracy compete for her affections:
Also part of the marketing campaign is the Supermodeled iOS app, which lets you add Ms. Praver to any photo — here’s an example from the app page:
Finally, the Sports Illustrated Swimsuit magazine will include a four-page spread, and a Tori 500 game for iPhone users is also on the way.
I have to hand to the folks over at Team One — there’s so many ways this could have gone, but they really knocked this one out of the park. Fantastic work.
[Source: Lexus]
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