In the News

The Lexus Hoverboard Revealed

At long last, Lexus has released the full details on their much-hyped hoverboard — let’s start with the main video with skater Ross McGouran riding the board in Barcelona.
CommercialsFeaturesIn the News

Video: Lexus Creates Functional Hoverboard

Lexus has partnered with experts in super-conductive technology to create a real life hoverboard for their new Amazing in Motion marketing campaign — it’s all very crazy, let’s start off with the teaser video: The hoverboard uses liquid nitrogen cooled superconductors and permanent magnets to float above the ground, with a design that features the …
In the News

Toyota to Transform Scion into Small-Premium Brand?

Toyota North America CEO Jim Lentz believes that Scion should become a small-premium brand, according to an interview with Wards Auto: “I still personally believe small-premium is the direction we should be going,” he tells WardsAuto in a recent interview here during a Toyota press event. “I think that (the) Toyota channel, itself, with vehicles …
In the News

Lexus to Offer New Safety Package Starting in 2015

Lexus has announced a new active safety package called the Lexus Safety System +, which will be offered on select models starting next year and on all models in Japan, North America, and Europe by 2017. Lexus Safety System + brings together four existing Lexus safety features and one new technology — here are videos …
In the NewsVideos

Lexus Short Films 2014 Now Online

After a summer making the rounds at international film festivals around the world, this year’s Lexus Short Films are now available for viewing online. Operation Barn Owl The first film is Operation Barn Owl, directed by Satuski Okawa and co-written by Ken Ochiai. The story is tough to describe without giving too much away — …
In the News

Lexus Announces Recall for Fuel Delivery Pipe Issue

Lexus has announced a recall of select Lexus models due to an issue with the fuel delivery pipe. The models affected are the IS 250, IS 250 C, IS F, GS 300, GS 460, GS 450h, LS 600h, LS 600hL and LS 460 manufactured between January 2005 and September 2010. Lexus has found that some …
In the NewsVideos

Video: The Inspiration Behind the Lexus Color Palette

Here’s a Lexus International video profile of color designer Momoko Okamoto, who’s responsible for many of the unique colors used on Lexus models: (I might have seen a glimpse of the now-discontinued Daybreak Yellow exterior color used on the CT 200h — could you imagine that color on an IS or NX?)
In the News

What is Lexus Planning for its 25th Anniversary?

Tucked away in this video from the NX consumer launch in Tokyo is a curious statement from Lexus International executive vice-president Mark Templin: For those that missed it, here’s the quote: “Just wait for some of the great things we have coming for our 25th anniversary.” Lexus will officially celebrate its 25th anniversary in October, …
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Toyota President Akio Toyoda Takes the ALS Ice Bucket C...

Surprise of the day — here’s Toyota president Akio Toyota participating in the ALS Ice Bucket Challenge: The ALS Ice Bucket Challenge is a social media charity campaign, where participants record themselves being dunked in ice-cold water in order to raise awareness of Amyotrophic Lateral Sclerosis (ALS), or “Lou Gehrig’s Disease.” So far, the campaign …
In the News

Lexus: An XCAR Video History

XCAR Films has put together a nice video retrospective on Lexus and its history: It’s all very high-level and the facts well known, but it’s still a nice way to spend ten minutes on a Friday afternoon. Have a great weekend everyone!
In the NewsUSA

Toyota Reaches $1.2 Billion Settlement in U.S. Investig...

Toyota will pay $1.2 billion to settle a U.S Justice Department criminal investigation into the carmaker’s handling of recalls linked with unintended acceleration nearly five years ago — from GoAuto: As a part of the deal – involving the largest criminal penalty paid by a car-maker in US history – Toyota will acknowledge wrongdoing, while …
In the NewsJapan

New Lexus President on the Brand’s Design Future

Automotive News editor Dave Guilford had a chance to sit down with Tokuo Fukuichi, who takes over as president of Lexus International on April 1: In an interview at the Geneva auto show, Fukuichi, speaking through an interpreter, parried a question about Lexus’ design future by saying, “The honest and frank answer is we really …
In the News

Lexus International Leadership Changes

Changes to the Lexus International executive management team have been announced, with current executive vice-president Tokuo Fukuichi taking over as president. Fukuichi-san, who is also the design chief for Toyota & Lexus models, will be the first designer to lead the Lexus brand. He has also been named to the Toyota board of directors. Current …
In the NewsUSA

INTERSECT BY LEXUS New York to Open in 2015

The Villager reports that the New York INTERSECT BY LEXUS gallery space will be located at 411 W. 14th St. in the Meatpacking district. Like the first INTERSECT in Tokyo, the space will be designed by Masamichi Katayama and his company Wonderwall, and is expected to share much of the same look & feel. INTERSECT …
In the News

Lexus Takes New Approach in Global Expansion

Automotive News has an update on how Lexus is approaching new markets around the world: The brand is slowly rolling out in Central and South America, with one store each in Brazil, Chile, Peru and Panama. A Lexus store just opened in Ho Chi Minh City in Vietnam. Lexus is expanding in the sprawling Chinese …
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Lexus Design Award 2014 Winners Announced

Lexus has announced the twelve winners of the 2014 Lexus Design Awards, the brand’s second annual international design competition. The designers of two winning entries will create prototypes of their designs in close collaboration with an assigned mentor — the first winner is Sebastian Scherer of Germany, who created Iris, a “handblown glass lamp with …
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Toyota & BMW Finalize Agreement to Develop Sportsc...

BMW & Toyota have finalized an agreement to develop a joint platform for sportscars, according to Reuters: “We have agreed on a joint architecture for a sports car. What is important is that there will be two different vehicles that are authentic to the two brands,” Frankfurter Allgemeine Zeitung today quoted [BMW’s development chief Herbert] …
In the NewsJapan

The Legacy of Toyota President & Lexus Founder Eij...

It’s now been a week since the passing of former Toyota president & Lexus founder Eiji Toyoda, and today, James B. Treece from Automotive News has published an insightful memorial: When the Korean War broke out in 1950, the U.S. military decided that rather than scrap Toyota’s truck factories, as had been the Occupation’s plan, …
AwardsIn the News

Consumers Excited About Future of Lexus

According to a worldwide survey of 30,000 consumers by brand strategy firm Lippincott, Lexus has the best momentum in the entire automotive industry. The Momentum Index measures the number of consumers that believe a brand’s best days are in front of them over those who feel the opposite — here’s what the study had to …
In the NewsJapan

Eiji Toyoda, Toyota President & Lexus Founder, Die...

Eiji Toyoda, the longest-serving president in the history of Toyota and the man responsible for the creation of the Lexus brand, died today at the age of 100. His legacy extends through every corner of Toyota’s success — under his leadership, the company grew to become the world’s biggest automaker and revolutionized modern manufacturing with …