Lexus President Sawa: “Every car has an individua...
“We’re trying to create a new language".
Certain 2006-2014 Lexus Models Recalled Over V6 Engine ...
Certain IS 350, IS 350C, GS 350, GS 450h vehicles.
In Appreciation of the New Toyota Century
Japan-only limousine gets first update in 21 years.
Cool Hunting Interview with Lexus International Preside...
Excellent insight into Lexus design.
Lexus President Sawa Discusses Future of the Automotive...
President Yoshihiro Sawa in a far-ranging interview.
CT Chief Engineer Chika Kako is New Lexus International...
First female chief engineer in Toyota history will lead the Lexus brand.
Lexus Safety System + Gets Upgrade for 2018
Features from the new LS will be introduced to other Lexus models.
Road & Track Profile: The Life & Times of Lex...
A must-read article about legendary Toyota & Lexus test driver Hiromu Naruse.
Akio Toyoda & His Path to Becoming Lexus Master Dr...
An excellent profile of Akio Toyoda from Hans Greimel of Automotive News.
The Lexus Hoverboard: Coverage from Around the Web
To call the latest Lexus Hoverboard video a massive marketing success would be an understatement — it’s spread through all corners of the web, even my friends and family are posting about it on Facebook.
The Lexus Hoverboard Revealed
At long last, Lexus has released the full details on their much-hyped hoverboard — let’s start with the main video with skater Ross McGouran riding the board in Barcelona.
Lexus Hoverboard to be Revealed Next Week
Lexus continues to tease their Slide Hoverboard project with this new video clip.
Lexus Global Design Manager: An Interview with Takeshi ...
The final part of my interview with Takeshi Tanabe, Global Design Manager for Toyota & Lexus.
Lexus Global Design Manager: An Interview with Takeshi ...
Through a series of emails, I interviewed Takeshi Tanabe, the Manager of Global Design for both Toyota and Lexus, on a number of wide-ranging topics.
More Details on the Lexus Hoverboard
Wired Magazine has some new details on the Lexus Hoverboard, including an explanation on how the technology works and why Lexus built the board in the first place.
Lexus Hoverboard Skatepark Discovered in Barcelona
Last week, Lexus went viral with the announcement that they had created a fully functioning hoverboard, and now Spanish website El Patín has uncovered the skatepark where it’s all going to happen
Video: Lexus Creates Functional Hoverboard
Lexus has partnered with experts in super-conductive technology to create a real life hoverboard for their new Amazing in Motion marketing campaign — it’s all very crazy, let’s start off with the teaser video: The hoverboard uses liquid nitrogen cooled superconductors and permanent magnets to float above the ground, with a design that features the …
Super GT Driver James Rossiter Travels to Fuji Speedway...
TOM’S Racing driver James Rossiter is driving a Lexus RC F to Fuji Speedway in advance of his August 8th race in the PETRONAS TOM’S RC F GT500.
Examining the Toyota New Global Architecture
While not Lexus-specific, this Motor Trend article on the Toyota New Global Architecture is definitely worth a read.
The Lexus YET Design Philosophy
Clicking around on the Lexus International website, I came across this excellent description of the brand’s design philosophy.
Chris Harris Slams Lexus F Performance Brand
In his latest editorial on Jalopnik, Chris Harris attacks the Lexus F performance brand and its apparent lack of focus.
Big Changes Coming to Lexus Vehicle Development
Toyota announced a massive restructuring of its vehicle manufacturing strategy today as part of the company's switch to a new modular development platform.
Toyota to Transform Scion into Small-Premium Brand?
Toyota North America CEO Jim Lentz believes that Scion should become a small-premium brand, according to an interview with Wards Auto: “I still personally believe small-premium is the direction we should be going,” he tells WardsAuto in a recent interview here during a Toyota press event. “I think that (the) Toyota channel, itself, with vehicles …
Lexus to Offer New Safety Package Starting in 2015
Lexus has announced a new active safety package called the Lexus Safety System +, which will be offered on select models starting next year and on all models in Japan, North America, and Europe by 2017. Lexus Safety System + brings together four existing Lexus safety features and one new technology — here are videos …
Notes from the 2014 Lexus USA National Dealer Meeting
The Toyota Driver’s Seat blog has posted a recap of the recent Lexus USA National Dealer Meeting, which took place in Los Angeles and celebrated the brand’s 25th anniversary: There were enticing previews of commercials for the RC and NX, coming to Lexus showrooms within the next two months. There was Akio Toyoda inspiring …
Lexus Short Films 2014 Now Online
After a summer making the rounds at international film festivals around the world, this year’s Lexus Short Films are now available for viewing online. Operation Barn Owl The first film is Operation Barn Owl, directed by Satuski Okawa and co-written by Ken Ochiai. The story is tough to describe without giving too much away — …
Lexus Announces Recall for Fuel Delivery Pipe Issue
Lexus has announced a recall of select Lexus models due to an issue with the fuel delivery pipe. The models affected are the IS 250, IS 250 C, IS F, GS 300, GS 460, GS 450h, LS 600h, LS 600hL and LS 460 manufactured between January 2005 and September 2010. Lexus has found that some …
Video: The Inspiration Behind the Lexus Color Palette
Here’s a Lexus International video profile of color designer Momoko Okamoto, who’s responsible for many of the unique colors used on Lexus models: (I might have seen a glimpse of the now-discontinued Daybreak Yellow exterior color used on the CT 200h — could you imagine that color on an IS or NX?)
What is Lexus Planning for its 25th Anniversary?
Tucked away in this video from the NX consumer launch in Tokyo is a curious statement from Lexus International executive vice-president Mark Templin: For those that missed it, here’s the quote: “Just wait for some of the great things we have coming for our 25th anniversary.” Lexus will officially celebrate its 25th anniversary in October, …
Toyota President Akio Toyoda Takes the ALS Ice Bucket C...
Surprise of the day — here’s Toyota president Akio Toyota participating in the ALS Ice Bucket Challenge: The ALS Ice Bucket Challenge is a social media charity campaign, where participants record themselves being dunked in ice-cold water in order to raise awareness of Amyotrophic Lateral Sclerosis (ALS), or “Lou Gehrig’s Disease.” So far, the campaign …
Lexus Short Films 2014: The World Premiere in Tokyo
Last year, I attended the Lexus Short Films world premiere at the DGA Theater in Los Angeles. Produced by The Weinstein Company, it was a showcase of young and upcoming filmmakers asked to create a story around the theme “Life is Amazing”. Two of the five produced films were shown at the premiere, and while …
Riding Along in Google’s Self-Driving Lexus RX 450h
Casey Newton of The Verge recently spent an afternoon riding around the Bay Area in Google’s self-driving Lexus RX 450h: It’s a warm day in Mountain View, and just outside the Computer History Museum, Lexus SUVs are pulling up to the curb. The Lexus RX450h is a beautiful car, but today my eye travels immediately …
Lexus: An XCAR Video History
XCAR Films has put together a nice video retrospective on Lexus and its history: It’s all very high-level and the facts well known, but it’s still a nice way to spend ten minutes on a Friday afternoon. Have a great weekend everyone!
Google Makes Improvements to Self-Driving Lexus RX 450h
Google has made some significant improvements to their self-driving car, which just so happens to be a Lexus RX 450h: The level of intelligence and capability of these Google vehicles is astounding — very easy to see a future where self-driving cars make up the majority of vehicles on the road. (Worth pointing out that …
New Lexus President Tokuo Fukuichi Shares Details on Fu...
The Lexus UK blog has an interview with newly named Lexus International president Tokuo Fukuichi: Q: Will you push Lexus design even more strongly now you are the overall president too? A: Tokuo Fukuichi: From now on I don’t want to create nice designs, I want to create impressive designs, ones that remain in minds. …
Lexus DESIGN AMAZING Exhibit Opens at 2014 Milan Design...
The Lexus Design Amazing exhibit opened today at Milan Design Week 2014 in Italy: Included in the exhibit are new works by three world renowned designers, who were tasked with creating an experience based on the Lexus “Amazing in Motion” theme.
Toyota Reaches $1.2 Billion Settlement in U.S. Investig...
Toyota will pay $1.2 billion to settle a U.S Justice Department criminal investigation into the carmaker’s handling of recalls linked with unintended acceleration nearly five years ago — from GoAuto: As a part of the deal – involving the largest criminal penalty paid by a car-maker in US history – Toyota will acknowledge wrongdoing, while …
New Lexus President on the Brand’s Design Future
Automotive News editor Dave Guilford had a chance to sit down with Tokuo Fukuichi, who takes over as president of Lexus International on April 1: In an interview at the Geneva auto show, Fukuichi, speaking through an interpreter, parried a question about Lexus’ design future by saying, “The honest and frank answer is we really …
Lexus Creates 3D RC F Interactive Print Ad for Sports I...
Lexus has a special print ad in the Sports Illustrated Swimsuit Issue that creates a 3D interactive environment when viewed with an iPad — here’s a video example: Very cool use of technology in a print ad, for sure, but let’s take focus on the sixth color of this particular screen: Ok, Lexus enthusiasts — …
Lexus International Leadership Changes
Changes to the Lexus International executive management team have been announced, with current executive vice-president Tokuo Fukuichi taking over as president. Fukuichi-san, who is also the design chief for Toyota & Lexus models, will be the first designer to lead the Lexus brand. He has also been named to the Toyota board of directors. Current …
INTERSECT BY LEXUS New York to Open in 2015
The Villager reports that the New York INTERSECT BY LEXUS gallery space will be located at 411 W. 14th St. in the Meatpacking district. Like the first INTERSECT in Tokyo, the space will be designed by Masamichi Katayama and his company Wonderwall, and is expected to share much of the same look & feel. INTERSECT …
Lexus Takes New Approach in Global Expansion
Automotive News has an update on how Lexus is approaching new markets around the world: The brand is slowly rolling out in Central and South America, with one store each in Brazil, Chile, Peru and Panama. A Lexus store just opened in Ho Chi Minh City in Vietnam. Lexus is expanding in the sprawling Chinese …
Lexus Design Award 2014 Winners Announced
Lexus has announced the twelve winners of the 2014 Lexus Design Awards, the brand’s second annual international design competition. The designers of two winning entries will create prototypes of their designs in close collaboration with an assigned mentor — the first winner is Sebastian Scherer of Germany, who created Iris, a “handblown glass lamp with …
Toyota & BMW Finalize Agreement to Develop Sportsc...
BMW & Toyota have finalized an agreement to develop a joint platform for sportscars, according to Reuters: “We have agreed on a joint architecture for a sports car. What is important is that there will be two different vehicles that are authentic to the two brands,” Frankfurter Allgemeine Zeitung today quoted [BMW’s development chief Herbert] …
The Legacy of Toyota President & Lexus Founder Eij...
It’s now been a week since the passing of former Toyota president & Lexus founder Eiji Toyoda, and today, James B. Treece from Automotive News has published an insightful memorial: When the Korean War broke out in 1950, the U.S. military decided that rather than scrap Toyota’s truck factories, as had been the Occupation’s plan, …
Consumers Excited About Future of Lexus
According to a worldwide survey of 30,000 consumers by brand strategy firm Lippincott, Lexus has the best momentum in the entire automotive industry. The Momentum Index measures the number of consumers that believe a brand’s best days are in front of them over those who feel the opposite — here’s what the study had to …
Eiji Toyoda, Toyota President & Lexus Founder, Die...
Eiji Toyoda, the longest-serving president in the history of Toyota and the man responsible for the creation of the Lexus brand, died today at the age of 100. His legacy extends through every corner of Toyota’s success — under his leadership, the company grew to become the world’s biggest automaker and revolutionized modern manufacturing with …
Revised Recall Announced for 2010 Lexus HS 250h
Lexus has issued an update on last year’s recall of the 2010 HS 250h due to a revised fix.
Lexus USA Announces Recalls on 2006-2008 RX 400h, 2006-...
Lexus USA announced two voluntary safety recalls today.
Two New Lexus Hybrid Models in 2014
Speaking at the CAR Management Briefing Seminars in Michigan this week, Lexus International’s Paul Williamsen announced that Lexus will offer nine hybrid models worldwide by the end of 2014.
Second Annual Lexus Design Award Announced
Lexus has announced the second annual Lexus Design Award, a global competition to support and encourage the next-generation of design talent in all fields, from architecture to product design to fashion.
The Lexus IS Design Contest
How would you like to customize a new Lexus IS and have your work shown at SEMA in Las Vegas?
Reuters Profile on Akio Toyoda
Some recommended reading: Reuters has an excellent profile on Toyota president Akio Toyoda and the changes he’s went through since taking over in 2009.
Confirmed: Larry Ellison is a Lexus LFA Owner
In a recent WSJ article about his purchase of an Hawaii island, Oracle billionaire Larry Ellison confirms that he’s a LFA owner.
The Story of the Lexus Spindle Grille
The Lexus International website has a engaging BEYOND magazine feature that tells the story of the spindle grille.
Interview with Lexus Design Chief Tokuo Fukuichi
Lexus UK has posted an interview with Lexus Design Chief Tokuo Fukuichi, who talks about his influences in deciding how Lexus should be styled.
Second Lexus Short Film Echoes Posted Online
Following Beyond Memories from Cristina Molino, the second Lexus Short Films feature has been posted on Youtube.
Lexus Outlines Chinese Expansion Plans
Lexus plans to take its time expanding the brand in China, according to a Wall Street Journal interview with Lexus International executive vice-president Mark Templin
Lexus Announces Recall on 2009 Model Year HS 250h For B...
Lexus has announced a voluntary safety recall for HS 250h models made between June and October 2009.
Watch the Lexus Design Matters Event Live
The Lexus Design Matters event in New York City is set to start tonight at 9pm ET/6pm PT, and you can watch it live right here.
Toyota Announces 5,000,000 Hybrids Sold Worldwide
While not Lexus specific, the Toyota Motor Corporation announced today that the entire company has now sold 5,000,000 hybrids worldwide.
Lexus Compact Crossover Concept Coming to Tokyo Auto Sh...
According to Automotive News, Lexus will debut a production-ready compact crossover at next year’s Geneva Motor Show.
Lexus to Launch Global Marketing Campaign in May
Lexus will be launching a new global advertising campaign in May.
Lexus Executive Management Changes
Toyota today announced a large executive reorganization that will bring some changes to the Lexus management.