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Toyota President Akio Toyoda Takes the ALS Ice Bucket Challenge

Lexus Akio Toyoda ALS Challenge

Surprise of the day — here’s Toyota president Akio Toyota participating in the ALS Ice Bucket Challenge:

The ALS Ice Bucket Challenge is a social media charity campaign, where participants record themselves being dunked in ice-cold water in order to raise awareness of Amyotrophic Lateral Sclerosis (ALS), or “Lou Gehrig’s Disease.”

So far, the campaign has raised more than $40 million dollars in donations.

Donate to the ALS Association

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    Levi
  • August 22, 2014
I want to see some from German car company, BMW?
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    tinhinnh
  • August 22, 2014
I'll take the ice bucket challenge to borrow the LFA for a day ;)
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    Lexus Cohen
  • August 22, 2014
I'll do the tub challenge for a LFA.

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