Toyota President Akio Toyoda Takes the ALS Ice Bucket Challenge

Lexus Akio Toyoda ALS Challenge

Surprise of the day — here’s Toyota president Akio Toyota participating in the ALS Ice Bucket Challenge:

The ALS Ice Bucket Challenge is a social media charity campaign, where participants record themselves being dunked in ice-cold water in order to raise awareness of Amyotrophic Lateral Sclerosis (ALS), or “Lou Gehrig’s Disease.”

So far, the campaign has raised more than $40 million dollars in donations.

Donate to the ALS Association