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Lexus DESIGN AMAZING Exhibit Opens at 2014 Milan Design Week

Lexus Design Amazing Milan 2014

The Lexus Design Amazing exhibit opened today at Milan Design Week 2014 in Italy:

Included in the exhibit are new works by three world renowned designers, who were tasked with creating an experience based on the Lexus “Amazing in Motion” theme.

TRANSFORM by Professor Hiroshi Ishii and the MIT Tangible Media Group

“TRANSFORM” echoes the theme of “Amazing in Motion” by fusing technology and design to celebrate its transformation from a piece of still furniture to a dynamic machine driven by the stream of data and energy. Created by Professor Hiroshi Ishii and the Tangible Media Group from the MIT Media Lab, TRANSFORM aims to inspire viewers with unexpected transformations, as well as the aesthetics of the complex machine in motion.

WE DANCE by Fabio Novembre

“Any motion can be amazing; it depends on the memories it evokes. Any action can be a dance; it depends on the harmony you put into it. Life itself is a dance. Everything from infinitesimally small atomic structures to the cosmic motion of planets and galaxies seem to constitute a harmonic dance. You add light and sound and here it is, a small representation of the whole: ‘We Dance’.

Individual elements orbit around the mirrored sphere in the centre, directing beams of light toward the centre. The overall effect gives birth to a harmony and unity between the orbiting elements, the illumination, and the music. Viewers also become an integral part of this harmony as the light reflected from the sphere and sound reach out to them, and as they view their own reflection in the face of the mirrored sphere.”


When we are one with nature, we are at our most powerful. Our movement together gives us life. Our movement forward creates the next generation of ideas.

Life is always more amazing in motion.

The piece hangs from the ceiling on threads, with individual elements creating three-dimensional depth. The individual elements move in response to the natural flow of air as visitors move through the space. Light and shadow shift constantly as the elements move.

The venue also showcases the twelve winning works from the second Lexus Design Award, an international competition that aspires to nurture and support a new generation of designers from around the world.

The Lexus Design Amazing exhibit is on display at Milan’s Circolo Filologico Milanese from April 9 through April 13.

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