Lexus Takes New Approach in Global Expansion

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Automotive News has an update on how Lexus is approaching new markets around the world:

The brand is slowly rolling out in Central and South America, with one store each in Brazil, Chile, Peru and Panama. A Lexus store just opened in Ho Chi Minh City in Vietnam. Lexus is expanding in the sprawling Chinese market, and the broader Asia-Pacific region is also seen as ripe for growth.

But Lexus is still absent in India and Mexico, two fast-growing markets where regulations pose a hurdle.

Based on lessons learned from Lexus’ experience launching in the United States, the brand will have fewer stores in new markets than its luxury rivals. And in certain markets, as in Western Europe, some outlets will be service-only facilities. Other far-flung markets will have a Toyota dealership’s service stall rented to the Lexus brand, or have a fully stocked service van go to the customer’s home or office.

Read the full Automotive News Article (Subscription) (Text Mirror)