New Lexus President Tokuo Fukuichi Shares Details on Future Plans

Lexus International President Tokuo Fukuichi

The Lexus UK blog has an interview with newly named Lexus International president Tokuo Fukuichi:

Q: Will you push Lexus design even more strongly now you are the overall president too?

A: Tokuo Fukuichi: From now on I don’t want to create nice designs, I want to create impressive designs, ones that remain in minds. I should add that Lexus already started taking this turn since a couple of years, with the spindle grille as symbol heralding the change, plus acclaimed coupe concepts LF-LC LF-CC and LF-NX, now the production models IS, RC and RC F, and of course NX. But in future, we will push even harder.

Q: What steps are you taking to enhance the Lexus brand further?

A: It’s important to improve market share but it’s not my main focus as I think keeping and improving on very high performance, quality and safety will create a strong and attractive brand image. And when you have a strong brand image, sales will improve naturally. We also have to change the body style to a low and stable-sided one, which will help performance. Creating a completely new body architecture that no other car brand has is very important in terms of design.

Read the full interview with Lexus International president Tokuo Fukuichi