Special Lexus Event in Las Vegas Tomorrow

Heads up to everyone in the Las Vegas area — Lexus is planning a video shoot on tomorrow afternoon, Wednesday September 25th, and they’re looking for some Lexus enthusiasts to attend. Perfect for Sin City, Lexus will be playing Drift Roulette with an IS F — attendees will place (non-monetary) bets on a giant wheel, …
Kevin · September 24th, 2013

Live Coverage: 2013 Lexus LS Debut

I'm in San Francisco tonight for the debut of the 2013 Lexus LS, and will be posting live coverage throughout the event.
Kevin · July 30th, 2012

Live Coverage from the New York Auto Show

For the next two days, the New York International Auto Show opens its doors to the media, and I'm here at the Javits Center to bring you live Lexus coverage from the show floor.
Kevin · April 4th, 2012

More Details on the Lexus Super Bowl Commercial

Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about the upcoming Lexus Super Bowl commercial and provided some new information on the spot.
Kevin · January 30th, 2012

New Lexus LFA Driver Development Program in November

Good news for anyone that’s ever wanted to drive the Lexus LFA — I’ve just been told that Lexus USA will be hosting another LFA Driver Development program at the Infineon Raceway in Sonoma, California, from November 2-5th.
Kevin · September 28th, 2011

2013 Lexus GS 350 Wheel Options

Also part of the 2013 Lexus GS display in Pebble Beach were examples of the available wheel options for the new model
Kevin · August 23rd, 2011

2013 Lexus GS Official Debut Tomorrow!

With less than 24 hours before the much-anticipated reveal of the 2013 Lexus GS in Pebble Beach at Parc du Concours, I wanted to give everyone a breakdown of your options for following the action online.
Kevin · August 18th, 2011

Lexus Fans Asked to Submit Photos for Next Week’s GS 350 Reveal

How would you like to be part of the Lexus GS 350 Pebble Beach debut next week? Lexus is making it easy by asking Facebook fans to submit photos of themselves (either with or without their Lexus) to be part of a special presentation that will be shown both live and on Facebook just prior to the official reveal.
Kevin · August 9th, 2011

2013 Lexus GS Pebble Beach Party Invites

The Pebble Beach reveal of the 2013 Lexus GS 350 is just two weeks away now, and as I prepare to make the trip to California for the unveiling, Lexus has also extended me an opportunity to invite five readers (plus up to three friends) to the debut.
Kevin · August 4th, 2011

Lexus Commercial: The Perfect Putt

With Lexus as a partner to the USGA and sponsor of this weekend's U.S. Open, it was only a matter of time before we saw a golf-related commercial
Kevin · June 16th, 2011

Twitter Chat with Lexus VP of Marketing Dave Nordstrom

If you've ever had a question about Lexus marketing, here's your change -- Lexus USA vice president of Marketing Dave Nordstrom will be taking questions on Twitter today (June 16th) from 11:30am-12:30pm PDT. During this hour, all questions sent to the Lexus Twitter account have a chance to be answered.
Kevin · June 16th, 2011

The Latest Lexus UK Events

Lexus UK is kicking off summer with a display at the 2011 London Motorexpo held at Canary Wharf from June 6-12. Their Pearl Blue LFA will be in attendance, as will the CT 200h. Sadly, only the CT is available for test drives.
Kevin · June 7th, 2011

A Look at the Technology Used to Create Lexus CT 3D Display in Hollywood

Two weeks back, Lexus created a stunning CT 200h promotion using 3D projection technology and the Hollywood Roosevelt Hotel as the backdrop, and now thanks to Media Life magazine, we can find out exactly how difficult this event was to pull off: It took several months to get the stunt ready. Pearl [Media, the company …
Kevin · May 9th, 2011

Upcoming: Lexus Hybrid Art Exhibition in Moscow

Later this month, Lexus Europe will be holding their second annual Hybrid Art Exhibition in Moscow to “showcase the work of artists who create Lexus’ vision of tomorrow”. Featuring the works of artists like Scott Pagano, Studio WOW & Masato Tsutsui, the event takes place at the Red October Chocolate Factory from May 19-22. Get …
Kevin · May 8th, 2011

Scott Pruett Shifts Gears to Winemaking

Although we primarily know him as a successful race car driver and the go-to pilot of the Lexus LFA, Scott Pruett (with the help of his wife, Judy) has also branched out to winemaking with his Pruett Vineyard label. Circling this back to our favorite car brand, Scott was one of the featured winemakers at …
Kevin · May 8th, 2011

Lexus CT 3D Projection Video (Plus a Chance to Win a CT 200h!)

Last Friday, Lexus staged a 3D projection display on the side of the Hollywood Roosevelt Hotel — here’s how it looked (in full HD): Jimmy Kimmel Live! was also on location, and the 3D CT made an appearance on the show. Update: The JKL video has been removed. These 3D projections are so amazing, and …
Kevin · April 26th, 2011

NY Auto Show: Lexus LF-Gh Concept Photo Gallery

With so many Lexus LF-Gh photos already floating around, I thought it might be a good idea to focus on the smaller details of the latest Lexus concept, especially when they’re so visually interesting: The side profile was my favorite angle — by increasing rear headroom & available trunkspace, Lexus has moved to give the …
Kevin · April 22nd, 2011

Lexus LF-Gh Official Reveal Video

While we may have seen photos of the Lexus LF-Gh last week, the concept car was officially revealed tonight at a gallery in New York City — here’s a video of the event along with reaction from some leading design minds: I was lucky enough to attend the reveal, and there’s no question that the …
Kevin · April 19th, 2011

Lexus LF-Gh Caravan Photos

As part of the build up to the official reveal of the LF-Gh concept tonight, Lexus brought out four wrapped vehicles that illustrate the process behind creating a new vehicle — here they are: This is a really cool idea — it goes from the pencil sketch of the initial designer to a more stylized …
Kevin · April 19th, 2011

Lexus NY Auto Show Coverage Starts Tomorrow

With the NY Auto Show and the introduction of the brand new LF-Gh concept, it’s going to be a busy week in New York City for Lexus, and I’m going to be here in the city to cover all the events. The fun starts tomorrow morning with a special caravan that’s going to be touring …
Kevin · April 18th, 2011

Lexus LFA Driver Development Program Video

Have to admit, it feels a little surreal linking to this Lexus-produced video of me attending the LFA Driver Development program — feels like I’ve broken the fourth wall: What a day this was — the first comment on the Youtube video page pretty much sums up how I feel. Have to thank everyone that …
Kevin · April 14th, 2011

Brilliant Lexus CT 200h Launch Event in Dubai

Not to be too sensational, but this video from the Lexus CT 200h launch event in Dubai is easily one of the best car introductions I’ve ever seen: Admittedly, it’s a little too long, but I can see why the designers would want to stretch it out — the colors, the soundtrack, the animations are …
Kevin · March 6th, 2011

Lexus Australian Celebrity Challenge Auction

Scheduled as part of next month’s F1 Australian Grand Prix, Lexus Australia’s CT 200h Celebrity Challenge has a spot open for one lucky auction winner. Currently sitting at $16,000 AUD with 24 hours left to go, this eBay auction includes: the right to participate in the Lexus Celebrity Challenge at the 2011 FORMULA 1 QANTAS …
Kevin · February 15th, 2011

Lexus LFA Driver Development Program

Lexus announced today that it will be offering a full-day Lexus LFA driver development program at Infineon Raceway in Sonoma, California, from March 8 to 15. This unique opportunity is for current LFA owners, potential LFA owners or any sports car enthusiast that wants a full day of high-performance driving behind the wheel of the …
Kevin · February 11th, 2011

Lexus IS Precision Tour Dates

After taking December & January off, the Lexus IS Precision Tour will be starting back up in February with stops at some of the USA’s best tracks — here’s a full listing: Auto Club Speedway Fontana, California Saturday, February 19, 2011 Infineon Raceway Sonoma, California Saturday, February 26, 2011 Texas Motor Speedway Fort Worth, Texas …
Kevin · January 28th, 2011

Lexus Australia Sponsors World’s First Hybrid-Only Race

As part of their CT 200h launch, Lexus Australia will be sponsoring the Celebrity Challenge race during the 2011 F1 Australian Grand Prix: The Lexus CT 200h Celebrity Challenge will feature 27 all-new Lexus CT 200h hybrids racing around Melbourne’s Albert Park circuit this March. Significantly, the Celebrity Challenge will be the first hybrid-only race …
Kevin · January 18th, 2011

Lexus IS Precision Tour in New York

If you’re anywhere near Monticello Motor Club in New York, I have some excellent news — this Saturday, Lexus USA is kicking off the IS Precision Tour, which means track-time with both the 2011 IS 350 & IS F! There will be six two-hour sessions throughout the day, and one lucky participant from each group …
Kevin · November 8th, 2010

Los Angeles Lexus CT 200h Event

The Lexus CT 200h tour is making its final North American stop in California this week when it visits Los Angeles & Venice — here are the dates: Wednesday, September 22 Location: Slow Clothing 7474 Melrose Avenue Los Angeles, CA 90046 Hours: 12:00pm-8:00pm Thursday, September 23 Location: Slow Clothing 7474 Melrose Avenue Los Angeles, CA …
Kevin · September 22nd, 2010

Miami Lexus CT 200h Event

After stops in Chicago & NYC, the Lexus CT 200h World Tour sets up shop in Miami this week, starting today — here are the full event details: Wednesday, September 15 Location: Bayside Market Place 410 Biscayne Boulevard Miami, FL 33132 Hours: 2:00pm-10:00pm Thursday, September 16 Location: Mary Brickell Village 901 S. Miami Avenue Miami, …
Kevin · September 15th, 2010

NYC Lexus CT 200h Event Update

The Lexus CT 200h World Tour has stopped in New York City, and here’s a little promo for the event: Set up at High Line Park, today’s is the final day to test-drive the Lexus CT prototypes — here’s some initial impressions from a couple attendees: I drove the road course yesterday and it’s just …
Kevin · September 11th, 2010

Lexus CT 200h Event in New York City

Two Lexus CT 200h prototypes are making their way around North America, and this weekend’s stop will be High Line Park in New York City. This event, which is one of just four tour stops in the US, is open to everyone, and provides an unique opportunity to drive Lexus’ newest hybrid months before its …
Kevin · September 8th, 2010

Photos from the Lexus CT 200h Toronto Event

Last weekend, Lexus Canada held a concert series in Toronto that also provided the first public look at the latest CT 200h prototypes, one a Euro-spec Matador Red Mica and the the other an Obsidian CT built for the US market. Living only a couple hours away from Toronto, I spent the weekend in the …
Kevin · September 2nd, 2010

Lexus CT 200h in Chicago This Week

The Lexus CT 200h North American tour arrives in Chicago tomorrow for a four-day stay — here are the event details: Thursday, September 2 Location: Big Star 1531 N. Damen Avenue Chicago, IL 60622 Hours: 2:00pm-10:00pm Friday, September 3 Location: Big Star 1531 N. Damen Avenue Chicago, IL 60622 Hours: 7:00pm-10:00pm Saturday, September 4 Location: …
Kevin · September 1st, 2010

Red Lexus CT 200h in Toronto

Yesterday was the public unveiling of the red & black Lexus CT 200hs, and I was on hand to take some photos — here’s a few of my early favorites: The Matador Red Mica is an absolutely brilliant color on this car — perfectly suited and great to look at. The black CT was also …
Kevin · August 28th, 2010

Lexus CT 200h Event in Toronto This Weekend

Just a reminder that the black & red Lexus CT 200h’s will be debuting tonight in Toronto as part of a Lexus-sponsored concert weekend — here’s the flyer: The fun starts at 7pm, and I’ll be there early to take some CT photos — can’t wait to see it in Matador Red Mica. Photos to …
Kevin · August 27th, 2010

Lexus LFA Goodwood Circuit Laps

During the Goodwood Festival a couple weeks back, Lexus let a series of journalists sample the LFA on the Goodwood Circuit. The car was set up to record the laps in full detail, and now three journalists have published their videos online: And the longest one by far, a full 15 minutes of LFA racing …
Kevin · July 19th, 2010

Lexus CT 200h U.S. Driving Events

Update: These tour dates have been moved, here are the new dates. Last week, Lexus announced that Los Angeles residents would get be getting a chance to drive the CT 200h prototype — and now it’s been confirmed that this event will be making its way to three other cities around the country. Here are …
Kevin · July 19th, 2010

Lexus CT 200h Art Installation

Lexus has commissioned an CT 200h art installation to be displayed at this summer’s Darker Side of Green debates: Entitled CT Umbra, the installation shifts in color as the viewer circles it, from gold to tints of green and blue, which brings a nice touch of the LF-Ch concept. The art installation was created by …
Kevin · July 13th, 2010

Drive the Lexus CT 200h in Los Angeles!

Lexus is holding a three day CT 200h event in Los Angeles & Venice, California to showcase their newest hybrid and give attendees the chance to actually drive the prototype — here are the full event details: Be among the first in the world to experience the new CT 200h prototype at a location near …
Kevin · July 13th, 2010

Lexus LFAs at 2010 Goodwood Festival of Speed

The Lexus LFA made an appearance at the annual Goodwood Festival of Speed in England this weekend, were it took part in the event’s famous hillclimb (driven by James Baggott from Car Dealer Magazine): The #50 LFA from the Nürburgring 24h race was also there, and both sported black armbands in honor of deceased test …
Kevin · July 4th, 2010