Brilliant Lexus CT 200h Launch Event in Dubai

Not to be too sensational, but this video from the Lexus CT 200h launch event in Dubai is easily one of the best car introductions I’ve ever seen:

Admittedly, it’s a little too long, but I can see why the designers would want to stretch it out — the colors, the soundtrack, the animations are all brilliant. This is the total package.

(I could be wrong, but it looks like the backdrop was a full LCD panel with a projector shining images onto the really there CT in sync — brilliant presentation.)