Not to be too sensational, but this video from the Lexus CT 200h launch event in Dubai is easily one of the best car introductions I’ve ever seen:
Admittedly, it’s a little too long, but I can see why the designers would want to stretch it out — the colors, the soundtrack, the animations are all brilliant. This is the total package.
(I could be wrong, but it looks like the backdrop was a full LCD panel with a projector shining images onto the really there CT in sync — brilliant presentation.)
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